Another week, another Local Update. But before we dive into today’s show notes, a quick announcement: next week’s episode will be recorded in person at BrightonSEO!

Claire and Darren have a busy few weeks ahead. Here are the upcoming events they’ll be speaking at and answering your local search questions:

⭐ Claire Carlile

• Women in Tech SEO – All Things Local SEO AMA
  📅 October 29th | ⏰ 11 AM EST | 💬 WTS Slack
• Sterling Sky Reddit AMA
  🔗 r/localsearch — coming soon!

⭐ Darren Shaw

• Sterling Sky Reddit AMA
  📅 November 3rd | 🔗 r/localsearch
• Emcee at LocalU Global 2026
  🎤 January 28, 2026 | 🌐 All-day virtual event
  💸 Tickets only $99 until the agenda drops
  🔗 Get tickets here: https://localu.org/virtual-2026

Alright, now let’s get into this week’s episode. Here’s what we cover 👇

📝 Google Local Results Without Call Button - Web Guide Or Bug? (Search Engine Roundtable)

📝 Can Your Business Be on Google? A Guide to GBP Eligibility by Business Type (Miriam Ellis)

📝 How To: Build A Content Audit Assistant With ScreamingFrog and AI (Ian Lurie)

📝 New: Google Business Profile Report Negative Review Extortion Scams (Search Engine Roundtable)

📝 A sudden spike in organic search traffic in GA4, but Search Console shows nothing (Dana DiTomaso)

📝 AI Citations, User Locations, & Query Context (Yext)