How do you breathe new life into a stagnant business? In this fan-favorite rerun episode, I'm joined by Chris Rose, President of Gunner.com, to talk about how he helped transform a complacent brand into a thriving, premium business. Specializing in high-quality, American-made dog kennels, Chris shares how understanding customer lifetime value and focusing on high-impact priorities can breathe new energy into a business.

Listen in as we dive into the benefits of U.S. manufacturing, the challenges of scaling through paid ads, and why staying selective with retail partnerships is key to long-term brand health. Whether you're running a legacy brand or just trying to get out of a rut, this conversation is packed with real-world insights on leadership, strategy, and premium positioning.

You can find show notes and more information by clicking here: https://bit.ly/44xlo79

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