If your business is thriving, clients are rolling in, and your offers are solid but your marketing still feels like a one-woman show, you’re not alone. In this episode of the Revolutionary CEO podcast, we’re unpacking what it really takes to build a sustainable marketing system that doesn’t rely on your energy or availability. 

I’m sharing the real shifts I made to get out of burnout mode and into strategic momentum without hiring a team or doing the most. If you’re done being the whole marketing department and just want systems that support your genius (not drain it), this one’s for you.

Topics Covered:

• How doing everything yourself drains your time, creativity, and growth

• Why cutting tasks and high-frequency content led to smarter marketing

• Why simplification is a legitimate growth strategy

• The systems I built that act like a team (without hiring one)

• How I prioritized what actually drives leads and revenue

• My favorite tech stack for low-effort, high-return marketing

• The biggest hiring mistake I made and how I'd do it differently

• The truth about burnout in business (that no one says out loud)
  

Timestamps:00:00 – The real problem is under marketing

00:23 – Welcome to the Revolutionary CEO

01:26 – When business feels like an unpaid internship

04:13 – What I stopped doing to reclaim capacity

06:59 – How to market without a team

07:47 – What I’d do differently when hiring

08:45 – Final truths every solo CEO needs

09:20 – Unlock the coin collecting strategy session

Quotable Moments:“Efficiency gave me my creativity back because when you're not operating from overwhelm, the vision actually starts flowing again.”

“You don't need more discipline, you need more direction because the issue isn't consistency, it's just marketing.” 

“You don't need more discipline, you need more direction because the issue isn't consistency, it's just under marketing.”

“You're not too busy with systems, you just don't have the right one yet.”

“Doing it all doesn't make you a stronger CEO, it just makes you a tired one.”

“When you don't have support, you don't just lose time, you lose some of your vision.”

“Doing everything meant none of it could actually build momentum.”

“Execution is heavy when you don't have a strategy backing it.”

Links Mentioned in This Episode:

• Listen on⁠ Apple Podcasts⁠ — Catch new episodes weekly where we trade hustle for systems and get honest about what it really takes to grow. 

• Join⁠ Revolutionary Society⁠— Create the marketing mix that will send an overflow of leads to your inbox, website, and DMS every day.

• Get your ticket to the ⁠Lead Overflow Challenge ⁠— Build a lead generating system that works with your energy, sustainably and strategically

• Follow me on ⁠Instagram⁠—For more insights on marketing that actually works

You don’t have a content problem. You don’t have an energy problem. You might not even have a lead problem. What you do have is a back-end problem and no amount of reels, carousels, or late-night launches can fix what a broken system keeps breaking. This episode is your wake-up call to stop hustling harder and start building smarter.

In this episode, I’m getting into the part of marketing that doesn’t get nearly enough attention—the behind-the-scenes systems that can quietly block your sales. Because let’s be real: your content is solid, your offer is chef’s kiss., but if your backend isn’t built to support your growth? You’ll keep grinding with minimal return. I’m sharing what shifted when I stopped trying to hustle my way out of burnout and finally tackled the real issue behind the slow sales.

Topics Covered:

• Why I paused new content and started with my website

• How I used SEO to attract aligned leads without lifting a finger

• What was hiding inside my old email automations (hint: sabotage!)

• How I rebuilt my core content across every platform

• The real reason your lead magnet might be pulling in the wrong people

• How to get your biz selling quietly while you show up on your terms

  
  

Timestamps:

00:00 – The real problem behind slow sales

01:02 – Welcome to the Revolutionary CEO

02:10 – More content is not the fix

04:06 – Fixing my website first

05:26 – SEO made me visible (without posting daily)

07:10 – Email systems were sabotaging my sales

08:37 – Core content = the digital front door

10:04 – Your lead magnet might be the problem

11:54 – What we fix inside the Lead Overflow Challenge

13:12 – Everything I fixed so my content could chill

15:19 – Before you post again, fix your foundation

15:39 – Two ways to work with me

Quotable Moments:

"If people are landing on your website but not buying, that's not a content problem. That's a conversion problem."

"If your site is getting traffic but no conversions, that ain't a pricing issue or a social media content issue. It's a clarity issue."

"Email isn't a one and done situation. It's one of the most powerful tools, but only if it's actually working and it's something you're gonna have to audit and keep up with on a regular basis."

"You don't need more leads. Half the time you just need better ones, and that starts with a lead magnet that filters, not just collects."

"The problem isn't that you're not working hard enough. It's that the infrastructure of your business hasn't caught up with the level of visibility that you already have."

"If the back end is broken, no amount of content can carry that weight for you. You're gonna be pulling more weight with content to keep up."

Links Mentioned in This Episode:

• Listen on Apple Podcasts — Catch new episodes weekly where we trade hustle for systems and get honest about what it really takes to grow. 

• Join Revolutionary Society— Create the marketing mix that will send an overflow of leads to your inbox, website, and DMS every day.

• Get your ticket to the Lead Overflow Challenge — Build a lead generating system that works with your energy, sustainably and strategically

• Follow me on Instagram—For more insights on marketing that actually works

You didn’t leave corporate just to recreate it in your business—but if we’re being real, a lot of us did. We traded freedom for frantic content creation, and peace for pressure to be “on” 24/7.

Season 4 of Revolutionary CEO podcast is here—and we’re doing things differently. In this kickoff trailer, host Latesha Lynch shares the vision behind the podcast’s new direction and why women solo entrepreneurs need a marketing system that actually honors their real life.

This trailer talks a little about what's to come this season including talks about:

Sustainable marketing strategies that flex with your energy

Lead generation that doesn’t demand your whole life

Messaging that connects deeply—with zero performance

Stories from behind-the-scenes of running a solo business

This season isn’t about chasing someone else’s version of success. It’s about building your version—with joy, with clarity, and with ease.

🎥 Now in video format for the first time ever—subscribe on YouTube or Spotify to watch or continue listening on your favorite podcast platform.

Follow me on InstagramWork with me 1:1Join Revolutionary SocietySubscribe to my newsletter

You don’t need to do more to get consistent leads, you just need the right system. Because truth be told, burnout isn’t a business strategy, and motivation isn’t a marketing plan.

In this first episode, I’m kicking off with a raw and reflective episode on what 2024 taught me the hard way about burnout, bandwidth, and the marketing system that finally brought me peace and consistent revenue. If you’re tired of doing all the things with little return, this is your wake-up call. We’re getting into strategy, sustainability, and the shift from “doing the most” to “doing what works.”

Topics Covered:

• Why I came back to 1:1 services—and what it cost me

• The hidden mental load of client work that nobody talks about

• Why strategy alone isn’t enough without execution capacity

• How I built a low-energy, high-converting lead generation system

• The real reason your content isn’t converting (hint: it’s not your content)

• How the Lead Overflow Challenge came to be—and why it’s the smartest $99 you’ll spend this year

  
  

Timestamps:

00:00 – Episode Snippet

00:23 – Welcome to the Revolutionary CEO podcast

03: 42 – Why I created the Lead Overflow Challenge

05:24 Services pay well, but cost energy

07:07 – Motivation is not a marketing plan08:35 – Content strategy doesn't help your capacity to execute

10:55 – How the ADAPT framework came to life

13:10 – The impact of trusting the process

14:22 – When the hustle no longer works

16:06 – It’s not your offer, it’s your system

16:44 – What the Lead Overflow Challenge actually does18:45 – Systems over struggle19:48 – Get your ticket to the Lead Overflow Challenge now

Quotable Moments:

“You need a marketing system that still pulls in leads and sales while you recharge, regroup, or just live your life offline. Sometimes that will be the only priority you have left when all the work is finally done.”

“You don't just need another way to create content, you need a way to generate leads on purpose, sustainably, strategically.”

"It's not about doing more, it's about doing what works but on repeat, so when your life gets busy, your business doesn't fall apart."

“You cannot simply rely on motivation to keep up with your business.”

“Mental capacity is necessary for execution.”

"You’re not broken. Your business isn’t broken. But your system might very well be."

Links Mentioned in This Episode:

• Join Revolutionary Society— Create the marketing mix that will send an overflow of leads to your inbox, website, and DMS every day.

• Get your ticket to the Lead Overflow Challenge — Build a lead generating system that works with your energy, sustainably and strategically

• Follow me on Instagram—For more insights on marketing that actually works

Hosting a masterclass that gets sign-ups but doesn’t convert? You’re not alone. Alli went from inconsistent sales to a repeatable system that generates revenue on autopilot using the Coin Collecting Strategy.

With 600+ sign-ups but unpredictable conversions, she knew something had to change. After one strategy session and a clear email & funnel plan, she exceeded her sales goal, hitting 22 sales in her next launch—and continues to repeat that success with ease.

If you’re frustrated by inconsistent launch results, this episode will help you refine your funnel, boost conversions, and simplify your marketing.

What You’ll Learn in This Episode:

✔️ The biggest mistake that kept Alli from hitting her conversion goals✔️ How to turn a great masterclass into a high-converting sales system✔️ The power of email sequences & post-webinar follow-ups✔️ Why small tweaks can dramatically improve your results✔️ How Alli automated her launches and eliminated stress

"I have a rinse-and-repeat system now for my masterclass, so I don’t even think about it. My emails are scheduled, my funnel is working, and I just live my life normally. You took all the stress out of it."

Resources & Mentions:

Book your Coin Collecting Strategy Session

Learn more about Alli

Struggling with inconsistent sales, a messy backend, and content that doesn’t convert? You’re not alone! In this episode, Jennifer Arnise shares how she went from feeling overwhelmed and spinning her wheels to building a high-converting group coaching program that has now brought in $46,000 and nearly 100 students—all by implementing the Content Clarity Scan strategy.

Jennifer reveals the key shifts that helped her go from scattered to strategic, how she gained confidence in her expertise, and why she now has a clear, repeatable system for attracting and converting leads. If you’ve been struggling to stay consistent, get organized, or make sales without working 24/7, this episode is for you!

What You’ll Learn in This Episode:

✔️ The biggest mistakes Jennifer made before working with Latesha✔️ Why strategy and backend systems were the missing pieces✔️ How she went from launching for the first time to hitting $46K in sales✔️ The power of clarity, confidence, and consistency in marketing✔️ How her YouTube channel grew from 1,500 to over 20,000 subscribers

Timestamps:

00:00 – Welcome & introducing Jennifer00:30 – The content & sales struggles that held her back02:15 – The frustration of working hard but not seeing results05:30 – Why knowing your expertise isn’t enough to run a coaching business06:27 – How the Content Clarity Scan helped Jennifer get organized10:35 – Launching her first group program (and making $46K in sales!)12:08 – How Jennifer gained confidence in her expertise & marketing14:30 – The power of consistency & how it transformed her business15:46 – Why she feels like a real business owner now

"I have launched four times since we talked, and that has accounted for a gross revenue of about $46,000 and almost 100 students. This is the most money I’ve ever made in my business—ever. And it’s because you helped me stay focused on one thing, get organized, and create a system that actually works."

🔗 Resources & Mentions:

📌 Book your Content Clarity Scan

📌 Learn more about Jennifer

Ever felt like you were pouring time and energy into content creation with little to show for it? You’re not alone. In this episode, I sit down with Courtney McKay, a service provider who went from feeling completely burnt out on content marketing to generating aligned leads with ease.

Courtney shares how she struggled with an overwhelming and ineffective content strategy, why she was ready to quit her business, and what ultimately led her to the Content Clarity Scan. Through this service, she discovered how to create high-converting, strategic content that actually attracts the right clients—without spending hours every week on social media.

What You’ll Learn in This Episode:

✅ The moment Courtney realized her content wasn’t working (and what was missing)✅ How she went from considering quitting to feeling confident in her marketing strategy✅ The role of strategy, adaptability, and clarity in creating sustainable content✅ Why investing in expert guidance helped her fast-track her success

"I felt like I was just spending all of my time doing content, and I really hated doing it... It got to a point where I felt like it wasn’t worth it anymore. I started my business to have fun with it, to help people, and I wasn’t getting to do that because I was drowning in content creation."

Timestamps:

00:00 – Welcome & introducing Courtney01:21 – Courtney’s marketing struggles before working with Latesha03:40 – The burnout cycle: Spending hours on content with little return04:43 – What made Courtney take the leap and invest in the Content Clarity Scan06:33 – The audit process: Breaking down what wasn’t working10:05 – The results: How her marketing transformed and why she stayed on for continued support15:20 – Courtney’s advice for other service providers feeling stuck in content creation

Resources & Mentions:

📌 Book your Content Clarity Scan 📌 Learn more about Courtney

Balancing motherhood with business ownership and marketing is not for the weak—and if you’ve ever wondered how to make it all work without losing your sanity (or your sleep), this episode is for you.

I’m breaking down how my approach to business and marketing has evolved through three key stages of motherhood:

* The baby stage, where I was just trying to survive

* The toddler stage, where I found my rhythm and experimented

* The elementary stage, where I had to rework my offers and boundaries to align with my family’s needs

You’ll walk away with real strategies for structuring your marketing so it works with your life instead of draining you. Whether you’re a new mom figuring it out or a seasoned parent rethinking your approach, this episode will give you clarity on how to make it work.

Inside This Episode, We Cover:

✅ The real reason balance looks different in every season of motherhood

✅ How my marketing strategy shifted as my son grew—and why your marketing must adapt to your capacity

✅ The biggest mistake I see moms making when trying to market their business while raising kids

✅ Why I doubled down on sustainable, lead-generating marketing systems instead of chasing trends

✅ The key shifts I made in my business to avoid burnout while still growing revenue

Memorable Quotes:

"You have to listen to your body and rest when you need rest, which is why it's important to set your business up, especially when it comes to marketing, so that it works for you."

"Your time isn’t your own anymore, and it won’t be for a while. And even when it is, you have a little person who needs your presence, and you're going to want to be able to give it to them."

Resources & Links Mentioned:

Join Revolutionary Society – Build a sustainable marketing system that works with your energy and life in just 90 days

Work with Me 1:1 – Let’s create a lead-generation strategy that fits your season of life

Other episodes where I talk about motherhood and entrepreneurship:

* 21- Why I’m Not Aiming for Balance as a CEO Who is a Mom

* 43- Working Moms Aren’t Setup for Success in Entrepreneurship or Corporate

Follow me on Instagram @hermarketingcoach

At the end of Episode 67, I promised to bring you a behind-the-scenes update on how Revolutionary Society members are building their lead generation systems—and here we are!

In this bonus episode, I’m sharing real insights from seven members who’ve been implementing the process over the past 30 days. From traffic boosts to surprising sales wins (and a few challenges along the way), you’ll hear exactly what’s working, what’s shifting, and what’s next.

If you’ve been stuck relying on social media, struggling to get leads, or wondering why your marketing efforts aren’t converting—this episode will give you clarity on what needs to change.

Inside This Episode, We Cover:

✔️ The top five social platforms members are using for lead generation

✔️ The biggest traffic sources bringing visitors to their websites

✔️ Wins from the past 30 days, including increased website views, booked clients, and stronger sales conversations

✔️ The most common marketing challenges members faced (and how they’re tackling them)

✔️ Why posting LESS led to MORE leads for multiple members

✔️ How these shifts are leading to sustainable, scalable marketing momentum

Direct Quotes from the Episode:

"I'm blown away that posting less got me way more leads than when I was posting five times a week on LinkedIn, three times a week on TikTok and IG, and every other day on Threads." -Tricia, VA Coach

"One of the biggest surprises for me has been how naturally in-person networking has led to high-value leads. I initially expected most of my business growth to come from online strategies, but casual conversations have turned into serious business opportunities." April, Brand & Marketing Coach and Strategist

"I now have better purpose and direction with my content and lead magnet as opposed to just doing it for the sake of just doing it. It's no longer just to tick the box for me." Lenica, Operations Consultant

Resources & Links Mentioned:

Episode 67 – The episode that introduced this 30-day check-in

State of Online Business Report – Insights on online business industry trends

Join Revolutionary Society – Build a lead generation system that brings in daily leads without burnout or constant launching

Follow me on Instagram @hermarketingcoach

You know your marketing isn’t terrible—but it’s also not great. Some months you’re bringing in leads and sales calls with ease, and other months? Crickets. And you’re stuck in that frustrating cycle of inconsistency, never fully in control of your revenue.

In this episode, we’re breaking down the real cost of inconsistent marketing—not just in stress and burnout, but in actual lost revenue. And more importantly, we’ll talk about the 90-day fix that gets you off this exhausting hamster wheel for good.

Here’s a Closer Look at the Episode:

* “My marketing is a hit or miss some months”—How inconsistency shows up in your business and revenue

* The real cost of inconsistent marketing—“That means you’re leaving at least $6K to $9K on the table every single month”

* Why posting more, launching more, and changing your price won’t fix the problem

* The 90-day system that creates daily lead flow—even when you take a break

* How Revolutionary Society members are shifting from unpredictable income to consistent sales

Key Quotations:

“The real problem isn’t that you need breaks, because you need them, or that you don’t want to have to post content all the time. Because who the hell does?”

“If your average client is worth, say, $3,000, and you're only getting one to two clients a month, when you could be getting four to five with a better system, that means you're leaving at least $6K- $9K on the table every single month.”

“Your name is already out there, boo. It’s not about posting more, being everywhere, and getting more visible, because you did all of that. And all you have to show for it is animosity towards marketing.”

Links Mentioned in This Episode:

* Join Revolutionary Society—Set up your sustainable marketing system in 90 days

* Episode 62: The Launch-Optional Lead Generation Process—Why you don’t need to launch constantly to hit your sales goals

* Follow me on Instagram—For more insights on marketing that actually works

Tired of the marketing rollercoaster? Revolutionary Society is where you’ll build a marketing system that brings in leads daily—without you constantly having to show up and hustle for them.

Join today and start creating consistent revenue—without the burnout.

Next up? A bonus episode where I check in with members after their first 30 days of building their marketing system. You don’t want to miss this one—see you then!