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Almost 4 full years into business and kicking off 2024 sharing this episode, I dive into the 7 crucial lessons that 2023 taught me about entrepreneurship. I discovered how to navigate unpredictability, embrace flexibility, and prioritize satisfaction and alignment within my business.

I know 2023 was tough for many small businesses, but I believe it’s been one of the most impactful years since I’ve started (in a good way despite making less money). In the episode I reflect on the paradigm-shifting experiences of the past year. Exploring the realities of entrepreneurship beyond revenue goals, this episode delves into the importance of adaptability, preparation, and the ever-evolving nature of business.

Here's a closer look at the episode:

• Lessons from unpredictability and instability in 2023
• Embracing the need for flexibility as an entrepreneur
• Shifting focus from revenue goals to satisfaction, alignment, and fulfillment
• Letting go of offers that don't align with your vision
• Adapting to different seasons of business and honoring your mental and physical well-being
• Preparing for both the good and the challenging years in business
• Aligning your business with your evolving personal identity and expertise

Reflecting on the dynamic nature of entrepreneurship and personal growth, I acknowledge, "I think that with all the annual planning and vision boarding and journaling and all of the things that we do to get our mind right for whatever goals we have, we're never preparing for the bad years." 

This highlights my shift in perspective, emphasizing the essential nature of preparing for the unexpected in business.

Listen to the episode and if you love it, leave a review on Spotify or Apple Podcasts.

Links I promised:

• Check out the episodes about the 4 seasons of business

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

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Get ready for an eye-opening episode that will revolutionize the way you view and approach your business. In this episode I am diving deep into the concept of the 4 seasons of business. Just like nature, our businesses go through different cycles and seasons, and understanding how to navigate them is key to success. So get ready to adapt, evolve, and align your marketing strategies with the unique energy and focus of each season.

In this episode, we talk about the concept of business seasons and how they are intertwined with the marketing mastery matrix. We explore the four seasons of business: spring, summer, fall, and winter, and reveal how each season calls for a different set of activities and marketing strategies.

Here's a closer look at the episode:

• Understanding the concept of the 4 seasons of business and how they align with your high-ticket marketing strategy
• Exploring the unique energy, focus, and activities of each business season
• The importance of adapting your marketing strategies to accommodate the season your business is in
• Common mistakes entrepreneurs make in each season and effective strategies to navigate them

Here's a quote from the episode:

"I want you to visualize and see your business as a living, breathing entity. And just like nature seasons, Our businesses really do go through different cycles and seasons. In each of these seasons... a unique energy, focus, and set of activities that naturally should be aligning with the rhythms of your high ticket business."

Prepare to revolutionize your approach to marketing and gain a deeper understanding of the different seasons your business will go through. Tune in to this enlightening episode of The Revolutionary CEO podcast to discover how to adapt, evolve and thrive in each season of business.

Resources from the episode:

• Listen to episode 6- Evolving Your High Ticket Marketing Strategy for Your Growing Business
• Listen to episode 7- 5 Myths Preventing Your Mar

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

Ever felt bogged down by marketing strategies that seem rigid, complex, and out of touch with your business and even your own unique rhythms and cycles? You’re not alone. Many entrepreneurs find themselves ensnared in methodologies and "best practices" that don’t align with their business’s evolving needs, leading to frustration and stagnation. It’s time to break free from these limiting teachings and unleash the full potential of adaptive marketing strategies, ensuring they resonate, connect, and thrive in every stage of your business evolution.

In this illuminating episode of The Revolutionary CEO Podcast, we demystify the prevalent marketing misconceptions that might be holding you back from adapting and switching up your marketing strategy. Together, we’ll dissect, debunk, and liberate you from the “5 Myths Preventing Your Marketing Strategies from Adapting and Thriving With Your Business,” enabling a more dynamic, responsive, and effective approach to marketing. Immerse yourself in transformative insights that recalibrate your marketing perspective, equipping you with strategies to navigate the fluid landscapes of business with confidence and agility.

Here’s a closer look at what this episode unfolds:

• Unpacking the restrictive myths clouding marketing adaptability
• The powerful synergy between authenticity and adaptive marketing
• Navigating the evolutionary paths of marketing strategies with finesse
• Empowering insights to cultivate a marketing mindset rooted in flexibility and responsiveness

Memorable Quote from the Episode:

“As your business grows, matures, and evolves, so should your marketing strategies. The terrain changes, the audience diversifies, and the market dynamics shift. Your strategies must be as dynamic, adaptable, and resilient as the business environment you’re navigating”

Resources:

• The Marketing Mastery Matrix- is now the framework for the Core Training in Revolutionary Society.
• Visit my website

Timestamps:

• [00:00:51] Introduction to the marketing mastery matrix
• [00:01:530] Myth 1: Consistency equals conformity
• [00:04:19] Myth 2: C

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

In the thrilling world of high ticket entrepreneurship, we often find ourselves outgrowing the strategies that once lit our path. But as we evolve, our businesses blossom and the demand for a more refined approach escalates. What if I told you there's a way to nurture this evolution and transition gracefully into this new phase of your journey, aligning your marketing prowess with the essence of your brand?

In today's episode of The Revolutionary CEO Podcast, I dive deep into the heart of marketing for high ticket businesses. Unraveling the nuances of the Marketing Mastery Matrix, I guide you through a blueprint that simplifies the complexity of marketing strategy and aims to sync it with your unique brand goals. From understanding the core of your audience to unveiling the magic of timing in content delivery, this episode is a trove of insights for every entrepreneur poised for growth.

Here's a closer look at the episode:

• The story behind the creation of the Marketing Mastery Matrix.
• How to recognize when you’ve outgrown your current strategies
• The essence and significance of the "3 C's": Consistency, Content/Copy, and Conversions
• The role of each component in the Marketing Mastery Matrix: Who, What, Where, When, Why, and How
• Why going back to the basics is imperative for sustainable growth and brand alignment.

Quote of the Episode:

"What worked in the initial stages might not be what's best for you now. We're not just talking about upgrading; we're discussing a recalibration—a return to the essence of business marketing. "

I hope this episode enlightens and empowers you on your journey to achieving marketing mastery. 

Links & Resources Mentioned:

• The Marketing Mastery Matrix- is now the framework for the Core Training in Revolutionary Society. 

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

If there’s one thing I've learned on this wild journey, it’s that working moms, no matter the industry, are handed a unique set of challenges. Heck, I've been there – trying to juggle the demands of work while catering to the needs at home. Starting a business to give yourself more freedom only to learn from coaches and experts who have no clue what it’s like juggling these strategies with children at home.

In this heart-to-heart episode, I draw from my personal experiences, shedding light on the many battles that working moms face daily. Whether you're an entrepreneur building from scratch or a mom climbing the corporate ladder, there are universal truths we all grapple with. We’ll uncover the societal pressures, dive deep into our personal struggles, and talk about solutions that are more than just words on paper.

Here's a closer look at the episode:

• My personal stories and insights as a working mom, navigating the complex terrains of both entrepreneurship and corporate.
• The raw realities of balancing work, motherhood, and the pressure of societal expectations.
• The glaring systemic issues that often push working moms to the sidelines and how we can address them.
• Practical advice grounded in real-world experiences for every working mom out there, no matter where you are on your journey.
• The collective call to action: ways we can rally together and reshape the future for working moms everywhere.

Resources:

• Free resources
• Time-Blocking Tips for Busy Women Entrepreneurs: Maximize Productivity with Google Calendar
• Episode 1- Returning to Corporate as a Full Time Entrepreneur

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify. 

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

It's a stage in every entrepreneur's journey that we can all relate to - that moment when you no longer want to work with early stage entrepreneurs. We've all been there, right? The phase where we're trying to convince people that they have a problem and need our solution. But guess what? It's perfectly okay to evolve past that stage, and in fact, it's a sign of growth!

In this episode, I'm diving deep into my own experience and sharing how I navigated through this phase. We'll explore how confidence, brand presence, and experience play a role in attracting the right clients. So, if you've been feeling like you've outgrown working with early stage entrepreneurs, this episode is just what you need!

Here's a closer look at the episode:

• How we naturally progress from working with early stage clients to more advanced ones.
• The pivotal moments that shift our focus towards more experienced clients.
• Understanding the different stages of the buyer's journey and how to tailor your content accordingly.
• Shifting your messaging and content strategy to attract sophisticated buyers.
• Embracing your value proposition and showing how you solve 6 and 7 figure problems.

"When you're messing around, playing around with this basic content, basic approach, basic magnets, you're going to keep attracting those basic people. It's okay to say you wanna work with these 6 and 7 figure people, but you better be talking to 6 and 7 figure problems, and you better be ready to speak to the 6 and 7 figure solution that you have." -Latesha

Ready to level up your client base and attract the clients you truly desire? Tune in now.

If you enjoyed this episode, don't forget to subscribe to The Revolutionary CEO podcast on your favorite platform and leave a review. Your feedback means the world to me!

Resources:

• View my services 
• Visit my website

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

Today, we're diving deep into an essential topic that I know many of you can relate to: restructuring your business without going broke.

Now, as entrepreneurs, we're constantly evolving, and our businesses should too. But here's the thing, some of you might be different CEOs now, but your businesses are still running on old energy and outdated models. This misalignment can lead to burnout, lack of motivation, and even questioning whether your business is worth it. Trust me, I've been there. But here's the good news – restructuring your business is possible, and it doesn't have to break the bank.

In this episode, I'll walk you through some key steps to successfully restructure your business without losing your financial stability. Remember, this process isn't about rushing into the next thing; it's about setting yourself up for long-term success.

Here's a closer look at the episode:

• Audit your current business model
• Revisit your goals and vision
• Understand your energy capacity
• Consider the seasons of life and business
• Plan offers that align with your vision
• Roadmap and project planning
• Seek support and invest wisely

Remember, restructuring your business is a journey, not a sprint. Take it step by step, and you'll find yourself running a business that aligns with your vision and sets you up for success.

"The issue has been we have been rushing into the next thing and not really giving any of the things an opportunity to work. This marketing strategy didn't work. It's trash. Let me go to the next coach, let me go to the next service provider. No, it's not trash. Your approach to executing it was trash." -Latesha Lynch

I hope you found this episode inspiring and actionable. Let's take our businesses to new heights while maintaining our financial health.

Links & Resources Mentioned:

• Going back to corporate episode
• 12 Week Year Book

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

Today's episode is all about my experience with hiring a team for my business. Hiring a team is often touted as the key to scaling and freeing up time to work on the business instead of in it. However, I have to be honest with you – it turned out to be a bit of a nightmare for me. I want to share my journey with you and give you five mistakes to avoid if you decide to hire a big team.

At the beginning of 2022, my business was booming, and I was booked and busy. So, I decided to hire about six people over a few months to outsource various tasks. In total, I spent about $80,000 on building this team. The goal was to scale my business and delegate tasks so I could focus on higher-level strategy and growth.

Here's a closer look at the episode:

• Hiring for Individual Tasks Instead of Departments
• Not Setting Clear Expectations and Success Markers
• Not Letting Go of Underperforming Team Members Sooner
• Hiring Too Fast and Too Much at Once
• Not Having Trainings and Guidelines in Place

 

"It's really hard to get a true assessment of how well your investments are going if you're making a bunch at the same time. We got to look at it like experiments, right? A science experiment. When you're doing science experiments, there's always a control." -Latesha Lynch

I want to help you learn from my mistakes and make better decisions when it comes to hiring your own team. Stay tuned for the next episode, where I'll share how I restructured my business and found a balance that worked for me. Remember, taking your time and setting clear expectations can make a world of difference in building a successful team.

Resources:

• Visit my website
• Revolutionary Society

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify. 

Make the time you spend cre

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

I'm here to spill all the tea about my journey of returning to the corporate world after being a full-time entrepreneur for three years. Buckle up, as I take you through the highs and lows of this wild ride, how I managed my schedule, and the important lessons I learned along the way. If you've ever considered juggling a corporate job with your entrepreneurial dreams, this episode is for you!

In this episode, I'll give you a sneak peek into my life as I made the bold decision to return to the corporate world last year around September. After facing burnout and realizing that my business needed a new direction, I decided it was time to make a change. However, I also had big financial goals and personal plans like traveling and investing, so I needed a job that would support my lifestyle without adding more stress to my business.

Here's a closer look at the episode:

• Discover how I rearranged my business schedule to align with my new corporate job and maintain my coaching programs and services.
• Learn how I managed my time between corporate responsibilities, my family, and my business, and how I maintained boundaries to stay productive and sane.
• Find out how I balanced my marketing and selling efforts, even though it was challenging to maintain a consistent presence online.
• Get a glimpse of my experience in the corporate world, the ups, the downs, and the lessons I learned along the way.

"If you're thinking about going back to corporate while running your business, make sure you have a clear exit plan. Set financial and business milestones to guide you on your journey. And don't forget to ask for support and help. Take care of yourself, maintain your boundaries, and remember, it's okay to make changes in your business to achieve your long-term vision." -Latesha Lynch

Join me as I reflect on my exciting adventure of balancing corporate life and entrepreneurship. Tune in to this episode of The Revolutionary CEO podcast and get inspired to conquer your own challenges!

Resources:

• 12 Week Year Book

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

It's been a minute, and I can't wait to spill all the tea on what's been happening since we last hung out back in 2021. Trust me, it's been a wild ride full of highs, lows, and invaluable lessons. Now, I know you've been hustling hard in your business, trying to find that perfect balance between growth and maintaining your sanity. Well, guess what? You're not alone! We've grown up together as entrepreneurs if you started in 2020, and I'm sure you are a completely different person now.

In this highly anticipated Season 2 kickoff, I take you on a journey of growth as a CEO and how I've transformed my approach to business, putting my life and impact first. After a rollercoaster ride of ups and downs, from hitting low seasons to achieving massive success, I've learned invaluable lessons about entrepreneurship. This episode is all about sharing those lessons and revealing the true highs and lows of running a successful business. After two years of growth and introspection, I'm back to spill the tea on everything I've learned and how it can help you build a thriving business on your terms. Join me as I delve into the raw realities of entrepreneurship and how embracing change can lead to unprecedented growth and fulfillment.

Here's a Closer Look at the Episode:

-Early challenges in my business, hiring my mom as my first employee and launching new offers

-The investment that solidified my business turning point and overcame discomfort with sales

-Scaling the business and hitting $30,000 per month with a team

-The consequences of rapid growth: Stress from managing contractors and team members

-Rethinking my business model: Prioritizing lifestyle and writing a book

-Embracing change and focusing on my membership community, Revolutionary Society

"Sometimes the investments are uncomfortable because the universe wants to know if you're serious about this thing. I wanted the universe to know whether this money is coming from my business or my pocket. I am so serious about this, and I need this to work out. And so I did it. And it was the best investment that I could have made." -Latesha Lynch

Links & Resources Mentioned:

• Website: www.hermarketingcoach.com
• Episo

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com