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In this episode I'm joined by Chelsea Wallace, known as the Launch Copy Coach, Ashley Brasso, a launch strategist for coaches and creators, and Kwadwo, a Facebook and Instagram ads manager. 

The conversation dives deep into launching in 2024, adapting to changes, and how to strategically approach your next big launch starting today.

Key Takeaways:

• Adapting Your Content Strategy (Latesha Lynch):
  • I emphasize the importance of adapting your content strategy to align with the changes in how people consume, your capacity and commitment to post, and what's working today.  
• Reevaluating Launch Strategies (Ashley Brasso):
  • Ashley addresses the significant shifts in launching over the past few years. She notes how strategies that worked in 2020 are no longer effective, and shares insights on the importance of being open-minded and ready to pivot.  
• Understanding the Modern Buyer (Chelsea Wallace):
  • Chelsea shares valuable insights into how buyer behavior has evolved. She explains that today’s consumers are more discerning and less likely to be swayed by flashy promises.  
• Targeted and Relevant Messaging (Kwadwo):
  • Kwadwo discusses the importance of updating your messaging to reflect current market realities. He shares a case study from a real estate client, showing how adjusting the webinar title and ad messaging to be more relevant to the current market significantly improved performance.  

Chelsea Wallace is a Launch Strategist and Copywriter who has supported hundreds of online personal brands in executing their highest-grossing marketing and launch campaigns. 

Connect with Chelsea:

• Case studies: https://thelaunchcopycoach.com/case-studies
• Instagram: https://www.instagram.com/thelaunchcopycoach/ 

Kwadwo – (sounds like QUĀY.jo) – is the host of The Art of Online Business podcast, a Facebook ads manager and online business strategist, specializing in serving established online course creators with annual earnings ranging from $250,000 to $1.2 million. 

Connect with Kwadwo

• The 7 Biggest FB Ad Mistakes

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

Discover how Revolutionary Society transforms your commitment into consistent profit by aligning your marketing execution with your business goals.

Key Questions/Topics:

• How can Revolutionary Society help you overcome common marketing challenges?
• What role do capacity and commitment play in your marketing success?
• How does the 6-week Accelerator fast-track your marketing results?

Episode Highlights:

• Understanding Capacity & Commitment: Explore how these key factors drive your marketing success and how their alignment is crucial.
• Revolutionary Society Benefits: Learn about the ongoing support, expert access, and tools designed to help you execute your marketing strategies effectively.
• Accelerator Feature: Discover how the 6-week Accelerator helps transform your commitment into measurable success.

Ready to transform your marketing approach? Join Revolutionary Society today and take advantage of the Accelerator to turn your commitment into consistent profit.

Links & Resources Mentioned:

• Revolutionary Society
• Part 1: Why Your Marketing Feels Stuck- The Real Reason Experienced Entrepreneurs Struggle
• Part 2: The Hidden Cost of Inconsistent Execution- How to Reclaim Your Marketing Momentum
• Part 3: Overcoming the Commitment Crunch- How to Stick with Your Marketing Strategy and See Results
• Part 4: Capacity vs. Commitment- What’s Really Holding Your Marketing Back

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

Discover the balance between capacity and commitment, and learn how aligning them can unlock the true potential of your marketing strategy.

Key Questions/Topics:

• What is the relationship between capacity and commitment in your marketing strategy?
• How does the alignment of capacity and commitment impact revenue growth and sustainable success?
• How can Revolutionary Society help you balance these critical elements?

Episode Highlights:

• Capacity vs. Commitment: Understanding how these two elements work together to either drive or stall your marketing efforts.
• Currency of Consistency: Learn why consistency, fueled by the right balance of capacity and commitment, is key to long-term success.
• Revolutionary Society Support: How the membership addresses both capacity and commitment to ensure you see results in your marketing.

Assess your current balance between capacity and commitment. Join Revolutionary Society to realign these crucial elements and start seeing consistent growth in your business.

Links & Resources Mentioned:

• Revolutionary Society
• Part 1: Why Your Marketing Feels Stuck- The Real Reason Experienced Entrepreneurs Struggle
• Part 2: The Hidden Cost of Inconsistent Execution- How to Reclaim Your Marketing Momentum
• Part 3: Overcoming the Commitment Crunch- How to Stick with Your Marketing Strategy and See Results
• Part 4: Capacity vs. Commitment- What’s Really Holding Your Marketing Back

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

Having a hard time to staying committed to your marketing strategy? Discover how to overcome commitment challenges and find ways to adjust.

Key Questions/Topics:

• What are the challenges that get in the way of your commitment to marketing?
• How does commitment directly impact your revenue and brand equity?
• How can Revolutionary Society support your commitment to your marketing strategy?

Episode Highlights:

• Commitment Challenges: Delayed gratification, shiny object syndrome, and emotional fatigue as obstacles to staying committed.
• Commitment Equals Currency: How your level of commitment influences both revenue and brand equity.
• Revolutionary Society Support: The role of accountability, community, and tools in maintaining commitment and seeing results.

Reflect on your current commitment level to your marketing strategy. Join Revolutionary Society for the support and structure you need to stay committed and achieve real results.

Links & Resources Mentioned:

• Revolutionary Society
• Part 1: Why Your Marketing Feels Stuck- The Real Reason Experienced Entrepreneurs Struggle
• Part 2: The Hidden Cost of Inconsistent Execution- How to Reclaim Your Marketing Momentum
• Part 3: Overcoming the Commitment Crunch- How to Stick with Your Marketing Strategy and See Results
• Part 4: Capacity vs. Commitment- What’s Really Holding Your Marketing Back

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

Struggling to pick up marketing momentum? Learn how inconsistent execution gets in the way of your momentum with leads and sales and discover strategies to realign your marketing with your current capacity.

Key Questions/Topics:

• How does inconsistent execution affect your marketing momentum?
• What role does capacity play in executing a marketing strategy?
• How can Revolutionary Society help you streamline your marketing efforts?

Episode Highlights:

• Impact of Inconsistent Execution: How overwhelm, distractions, and lack of support can derail your marketing strategy.
• Assessing Your Current Capacity: Understanding how changes in life and business affect your ability to maintain marketing momentum.
• Revolutionary Society’s Solution: Learn how Revolutionary Society can help increase your marketing capacity through streamlined processes and support.

After listening, assess what’s affecting your marketing capacity. Join Revolutionary Society to realign your strategy and reclaim your marketing momentum.

Links & Resources Mentioned:

• Revolutionary Society
• Part 1: Why Your Marketing Feels Stuck- The Real Reason Experienced Entrepreneurs Struggle
• Part 2: The Hidden Cost of Inconsistent Execution- How to Reclaim Your Marketing Momentum
• Part 3: Overcoming the Commitment Crunch- How to Stick with Your Marketing Strategy and See Results
• Part 4: Capacity vs. Commitment- What’s Really Holding Your Marketing Back

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

Struggling with your marketing despite being in business for years? Learn how to realign your marketing strategy with your current capacity as an evolving entrepreneur.

This is part 1 of a 5-part podcast series called: The Capacity-Commitment Shift: Sustainable Marketing on Your Terms

Key Questions/Topics:

• Why do experienced entrepreneurs struggle with marketing?
• How do changing business needs and lifestyle shifts affect your marketing strategy?
• What’s the real issue behind inconsistent marketing execution?

Episode Highlights:

• Why marketing feels harder as your business evolves: Discuss the impact of lifestyle changes and outdated strategies on your marketing efforts.
• The real hinderance in your marketing: It's not the strategies; it’s your capacity to stick with them that’s causing issues.
• Teasing the solution: How to realign your marketing with your current capacity and commitment.

🎧 Listen to the next episode: The Hidden Cost of Inconsistent Execution: How to Reclaim Your Marketing Momentum. Discover how to boost your marketing momentum with strategies tailored to your current capacity.

Links & Resources:

• Revolutionary Society - Join for ongoing support and strategies to make your marketing work for you.
• Part 1: Why Your Marketing Feels Stuck- The Real Reason Experienced Entrepreneurs Struggle
• Part 2: The Hidden Cost of Inconsistent Execution- How to Reclaim Your Marketing Momentum
• Part 3: Overcoming the Commitment Crunch- How to Stick with Your Marketing Strategy and See Results
• Part 4

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

This week's episode is a special one as I celebrate 4 amazing years of dedication, hard work, and transformative moments as a full time entrepreneur. Whether you're just starting out or have been in business for a while, you’ll definitely relate to the highs and lows that I share with you.

In this milestone episode, I take a unique approach by interviewing myself giving you the raw, unfiltered perspective of a business journey. From the motivation behind starting my business, to the toughest decisions I've made, to the moments that brought me tears of joy, this episode is packed with genuine insights and valuable lessons. Discover how I've navigated through challenges, adapted my business model, and learned to balance work with personal well-being over the past four years. Plus, get a peek into my plans for the future and how I'm growing ahead with newfound clarity and purpose.

Here's a closer look at the episode:

• My unspoken motivation for starting the business and going full-time on July 11, 2020.
• Tough decisions that felt wrong initially but turned out beneficial in the long run.
• The emotional milestone moments and heartfelt client success stories that bring me joy.
• Lessons learned about myself, including a possible ADHD diagnosis and how self-awareness has impacted my business approach.
• The importance of a solid support system in sustaining business and personal well-being.
• A catch-22: balancing passion for my work with the financial realities of running a business.
• Plans and visions for the next four years, including writing a book, expanding speaking engagements, and hosting in-person events.

"If I could honestly describe how I feel about my business today, it's literally, like catch 22…I absolutely love what it's become, and I'm looking forward to and need for it to get back up to not the exact level that it was at in 2022, but to get back up to the financial levels that make me happy."

Thank you for celebrating this milestone with me! If you've ever worked with me or purchased any of my services, I deeply appreciate your trust and support. For those just getting to know me, welcome to the community.

Thanks for joining me on

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

Are you feeling stuck and uninspired when it comes to creating your marketing content? Trust me, I’ve been there too. In this episode, I dive deeper into the content creation paralysis that many of us experience after making major shifts in our business. I share my personal journey and struggles, and most importantly, how we can overcome this common challenge together.

Specifically this episode addresses the struggles of maintaining consistency and quality in marketing content, and how it impacts our ability to sell and present the new version of ourselves and our businesses. I emphasized the need for adapting marketing strategies to align with our current business stage and our target audience.

Here's a closer look at the episode:

- Overcoming content creation paralysis after business shifts

- Balancing business, work, motherhood, self-care, and mental health

- Realigning marketing strategies with new business dynamics

- Navigating self-care and mental health management as a CEO

- Flexibility and adaptability in marketing tactics for business success

 

"I would look at my website and though my website looked pretty, I changed the look, but changing the look does nothing. That brand photo shoot does nothing if the words there do not represent the level that you're at right now."

 

This episode offers valuable insights and practical tips to guide you through overcoming content creation paralysis and adjusting your marketing strategies to resonate with your audience and grow your business in your new direction.

Links from the Episode: 

• Returning to Corporate as a Full Time Entrepreneur
• 7 Lessons 2023 Taught Me About Entrepreneurship
• Content Clarity Scan

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

In this episode of the Revolutionary CEO podcast, we're diving into a topic that's likely been on your mind – our obsession with algorithms and the impact it's had on our content creation. If you've felt like the fun has been drained out of creating content and your sales conversions are suffering, you're not alone. I've been there, and I want to share my insights on how to navigate this challenge.

In this episode, I explore the negative effects of our fixation on algorithms and how it's stifled the joy and effectiveness of content creation for our businesses. I'm seeing the impact of social media algorithms on content performance for so many online business owners, and how it has shifted the way we approach creating and sharing content. From the decline in joy to the decrease in conversions, I talk about the repercussions and how to shift your approach to not only have fun again, but make money again too.

Here's a closer look at the episode:

- The diminishing joy of content creation on social media

- The shift in approach to creating content due to social media algorithm changes

- Strategies to reinvigorate the joy and effectiveness of content creation

- The pitfalls of obsessing over metrics and numbers in content creation

One pivotal moment from the episode is when I express, "I love marketing and content creation, but I've noticed that our obsession with algorithms has sucked the fun out of it. Instagram used to be my favorite marketing channel, but algorithm changes made me shift my approach, and I lost the joy I once had in creating content."

Tune in for practical insights and strategies to beat the algorithm as a service provider and reintroduce the fun back into your content creation. Let's break free from the shackles of algorithm obsession and rediscover the joy of creating content that resonates with our audience and drives sales.

 

Links from this episode:

• Register for the Lead Overflow workshop- https://hermarketingcoach.com/overflow
• Connect with Latesha on Instagram- https://www.instagram.com/hermarketingcoach/

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by s

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

I'm embarrassed to share five significant ways I inadvertently left money on the table in my business after completing a recent audit. If you've ever found yourself frustrated with the revenue of your business despite putting in consistent efforts, then this episode will not only humble you, but also inspire you to audit your own business.

In this episode, I share what I found after conducting a comprehensive audit of my business to uncover the substantial missed opportunities that were impacting my revenue. I explore crucial areas such as lead processes, website user experience, social media content, Google Analytics insights, and feedback on my offers. Through this introspective journey, I shared some ego trips experienced entrepreneurs go through and provide invaluable lessons to help you get out of your own way to make necessary changes.

Here's a closer look at the episode:

• Lead processes: Exploring the shift from DM sales strategy back to incorporating consultation calls, the significance of a traditional CRM system, and the inclusion of service guides.
• Website user experience and copy: Identifying faulty links, domain name changes, and revamping the website's user experience and copy to enhance conversion rates.
• Leveraging website Analytics: Uncovering crucial insights from visitor behavior, analyzing marketing channels' effectiveness, and optimizing social media content to attract new leads.
• Refining social media content: Shifting the content strategy to align with target audience needs, simplifying marketing language, and reigniting the fun in content creation.
• Offer feedback: Evaluating client feedback and its impact on optimizing service offerings and branding.

During one pivotal moment in the episode, I humbly admit, "I did realize, like, I'm missing so much stuff, and I can only imagine what so many others are missing or not seeing clearly and attributing it to where their business is right now and where they would like it to be and how they can get there." This candid realization underscores the crucial role of self-reflection and adaptability in navigating the major shift so many of us are seeing right now in business.

Links promised:

• Content Clarity Scan

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com