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One of the biggest things about building trust and marketing your high-ticket offers with ease is building a connection through video. This is why I focus on and teach about the importance of showing up confidently on video. But one of the most common reasons why people hold back on filming and publishing video content isn’t just because people aren’t confident in showing up and articulating their value, but they aren’t comfortable just being authentic and being themselves. 

To help you build the confidence you need, I’ve invited Payal Beri on The Revolutionary CEO podcast. Payal is a Mindset Coach and Speaker who works with highly driven, highly empathic women entrepreneurs who are ready to ditch imposter syndrome, self-doubt and negative thinking. 

Together, we’ll discuss why you might be fearful of showing up on video online, how to reframe your mindset around vanity metrics and results, how to get out of your own way, and how to build an unwavering confidence in your leadership and authority. Tune in for this important discussion on the relationship between ego and heart when building confidence. Payal shares her advice and expertise on huge mindset shifts through easily implementable techniques that you can start using immediately.

 

Here’s a closer look at the episode:

• Detaching yourself from someone else’s lens
• Addressing the fears of showing up with confidence
• Reframing your mindset around results and vanity metrics
• How gratitude can create an important and fundamental shift
• Removing words from your vocabulary and reshaping your attitude
• Shifting your confidence into a place of positivity
• Why you should also celebrate your failures

 

“What happens is that because we're celebrating wins so much, we forget that failures are such a great space for us to really identify what worked, what didn't work, and what we need to tweak.” - Payal Beri

 

Links & Resources Mentioned:

• The Unapologetic Woman Group: https://payalberi.com/the-unapologetic-woman-group
• Payal’s Instagram: https://www.instagram.com/payalberi/
• Payal’s LinkedIn

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

“You need to deliver value.” That’s a piece of advice that you’ll hear a lot in the online entrepreneurship space. If you’re using social media, podcasting, emails, or a blog to market your high-ticket services, you know that delivering value is crucial. But why is it that you’re constantly hearing about $50,000 days when you’re having trouble having a $50,000 year?

In today’s episode, I’m diving into the major problem that is keeping you small, especially when you’re selling high-ticket. I’m sharing why delivering value isn’t about showing value, it’s about articulating it. In this episode, you’ll learn why it’s crucial for you to become a better storyteller so that the value you’re illustrating will be abundantly clear to your most aligned audience. 

If you’re tired of hearing about 5-figure days and you’re ready to create them for yourself, this episode is a must! Grab a pen and paper because the tips I share today will transform your content so you can confidently sell your high-ticket offers.

Here’s a closer look at the episode:

• Why you think you can’t charge high-ticket price points
• Where storytelling fits into your marketing strategy
• When storytelling is truly and deeply successful
• Telling a valuable story that attracts qualified leads

 

“If you can decide on a story that you want to tell for your launch, then you can naturally tell that story throughout the entire launch so that you're most aligned. The most qualified leads will be compelled to take action because the value then becomes obvious to them.” - Latesha Lynch

 

Links & Resources Mentioned:

• Positioned for Profitability- https://hermarketingcoach.com/resources
• Revolutionary Brand (now only a part of Revolutionary Society)
• Website: https://hermarketingcoach.com
• Instagram: https://www.instagram.com/hermarketingcoach

Thanks for joining me on The Revolutionary CEO podcast! Help

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

Here’s a little secret: most service providers and coaches have admitted to me that they've been posting content with no real strategy. They do this because they believe that having any sort of Instagram presence is better than having none at all. I get it. But they also told me that their nine to five or business services are taking up a lot of time, so time for content planning is extremely limited for them. Or they tell me that sales have either plateaued or have been inconsistent. They also tell me that they were posting content but none of it seems to resonate with their audience.

This is why in today’s episode, I’m breaking down the difference between content for high-ticket and low-ticket offers. I share why having a tailored and intentional content strategy is key to attracting, connecting, and converting someone at that higher price point. I walk you through what it means to create and post content that is valuable and that actually works. If you’re selling high-ticket offers, you’ll want to tune in and take notes as I share the important marks your content has to hit in order to attract qualified leads.

Here’s a closer look at the episode:

• Why hitting the emotional mark matters
• Knowing your MVPs (most valuable person, problem, and product) and setting up a strong foundation for a launch
• Taking your target audience through the full journey
• What it means to have valuable content that works
• Why most content strategies are geared towards low-ticket offers
• What is niching and why it doesn’t mean “limiting”

 

“Niching doesn't mean limiting, niche means qualify.” - Latesha Lynch

 

Resources:

• Positioned for Profitability- https://hermarketingcoach.com/resources
• Revolutionary Brand (now only a part of Revolutionary Society)
• Website: https://hermarketingcoach.com
• Instagram: https://www.instagram.com/hermarketingcoach

Thanks for joining me on The Revolutionary CEO podcast! Help me reach m

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

I don’t know who needs to hear this but you should stop offering free or discounted beta rounds for your offer. Despite what anyone might have told you, just because an offer that you've created is brand new for your business as an entrepreneur does not mean that you have to offer it for free, or that you need to take 50% off of the price just so that you can sell it.

I discuss my own experience with offering a free round of my course, what the experience taught me, and what I wish I had done instead. I also share a happier scenario of running my Revolutionary CEO signature program. If you’ve felt pressured into offering free or discounted beta rounds just because your business or offer is new, this episode is for you. I’m sharing why you’re more capable than you think, why “free” gives off the wrong impression, and what happens when you undervalue your expertise. 

Here’s a closer look at the episode:

• You are not brand new at what you do
• What happens when you undervalue your expertise
• Why testimonials are not the only way to get high-ticket clients
• Why your coach is copping out if they ask you to offer your expertise for free 
• Attracting quality high-ticket clients and why “free” doesn’t do that

“If I'm selling a Lamborghini for $5, you no longer trust that Lamborghini is a good car, and you shouldn't trust that it's a good car, because why would I sell something that you know, cost a million dollars for the parts? A million dollars for the mechanics to set it up? Why would I only be charging you $5 to drive it.” - Latesha Lynch

 

Resources:

• Positioned for Profitability- https://hermarketingcoach.com/resources 
• Revolutionary Brand (now only a part of Revolutionary Society)
• Website: https://hermarketingcoach.com
• Instagram: https://www.instagram.com/hermarketingcoach

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by su

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

If you follow me on Instagram, you know I’ve been talking a lot about positioning. Two weeks ago, I shared an episode all about positioning your brand for profitability in episode 19. Today, I want to dive into the nitty-gritty of the top 3 successful positioning strategies for marketing your high-ticket offers. 

I’m discussing the difference between convenience-based, quality-based, and differentiation positioning. I walk you through the details involved with each positioning strategy and how they can work in your favor. If you’re wondering how brand positioning can help you influence what people say about your business, this episode is for you. Tune in and take notes. You won’t want to miss this! 

Here’s a closer look at the episode:

• Why brand positioning is so important
• An introduction to the top 5 strategies for positioning your brand
• The 3 most successful strategies for high-ticket service providers
• A deep dive into each strategy and who it will be best for
• The Position for Profitability masterclass

 

“Brand positioning actually influences what people say about your business, it shapes your brand's reputation. And so I want to make sure that you really understand the importance of this and why you should focus on this if you're selling high-ticket or premium.” - Latesha Lynch

 

Resources:

• Positioned for Profitability- https://hermarketingcoach.com/resources 
• Revolutionary Brand (now only a part of Revolutionary Society)
• Website: https://hermarketingcoach.com
• Instagram: https://www.instagram.com/hermarketingcoach

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify. 

Make the time you s

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

You might feel like everything can be DIY-ed with Google and YouTube within your grasp. But one thing you really do not want to leave up to chance (and DIY entirely on your own) is getting your legal grounds covered.

Today, I’m chatting with Michelle Murphy, owner of Wilson Murphy Law and the CEO Legal Loft. Michelle works with small businesses and creatives to secure and protect their business through trademarks, contracts, copyrights, and business formations. In this episode, we talk about the different legal grounds you need to cover to protect your business from contracts, copyright registration, and trademarks. You’re not going to want to miss this episode as it can save you from unpleasant business situations in the future.

Here’s a closer look at the episode:

• The most important things you need to have in order for your business
• Why you need to trademark your business name
• Copyright registration and how it works
• Biggest mistakes small business owners make with big legal implications
• Small business legal horror stories to scare you into protecting your business

 

“I always tell my clients, try not to use your name if you can. I mean, there are people that are doing fine trademarking their name. But if you can, I would just stay away from that, because you don't want to be put in that situation where you can't use your name publicly.” - Michelle Murphy

 

Resources:

• Michelle’s website: www.wilsonmurphylaw.com
• The CEO Legal Loft (Birthday sale in August): www.theceolegalloft.com
• Having a Protectable and Profitable trademark (Free video series): https://bit.ly/tmvideoseries 
• Website: https://hermarketingcoach.com
• Instagram: https://www.instagram.com/hermarketingcoach

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

I frequently get asked questions like “how are you balancing your life as a mom and a CEO? How do you get everything done?” My answer? I’m not really aiming for balance as a CEO and a mom. It might not be the answer you’re looking for, but it’s a realistic look into motherhood and entrepreneurship. 

Today’s episode is for the busy moms who are navigating two full-time jobs as mothers and CEOs. I discuss my story, why I’m aiming for just functioning in life and not balance, and why having systems and finding your rhythm is key, even if you do not have balance and harmony. I also answer many burning questions I’ve received from my audience on Instagram. Tune in, release any guilt that you might be harboring, and let’s tackle the hard-hitting truths of being a mompreneur.

Here’s a closer look at the episode:

• Juggling motherhood and my corporate job
• Why having a lack of support at home led me to drop the ball on my business in 2017
• Finding support and outsourcing
• Scheduling and accommodating your calendar for being a mom and CEO
• Not feeling guilty for asking for the help you need
• Finding your rhythm even if you don’t have balance and harmony

 

“Don't let other people's doubt in your business influence your hope. So whatever support you need with your child to make you not feel like a shitty mom is what you have to do.” - Latesha Lynch

 

Links & Resources Mentioned:

• Positioned for Profitability- https://hermarketingcoach.com/resources 
• Revolutionary Brand (now only a part of Revolutionary Society)
• Website: https://hermarketingcoach.com
• Instagram: https://www.instagram.com/hermarketingcoach
• Easy investments:
• Acorns- ​Join me and you'll get a free $5 investment!  

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

As a new service provider and entrepreneur, it can be tempting to price your services lower just so you can make it easier for clients to work with you. I made the same mistake early on in my business by charging $150 for logos and $400 for entire websites. However, I didn't realize that I was basically positioning myself as someone that you can get a great deal and save money with.

If you want to be known for your quality and impact, and not for your affordability, this episode is for you. I’m discussing why it’s so important to position your brand for profitability based on my own firsthand experience. Trust me, you don’t want to miss this episode as I share the three ways that you can position your business and your brand so that you can stand out with your offer.

Here’s a closer look at the episode:

• Deciding between a low-ticket vs high-ticket business model
• Positioning your brand in a way that speaks to your ideal client
• How to position your brand so that it’s favorable, different, and credible
• Convenience-based, quality-based, and differentiation positioning
• The Positioned for Profitability Masterclass

 

“I didn't want to just be affordable. I wanted to be someone that was known for quality and making an impact.” - Latesha Lynch

 

Resources:

• Positioned for Profitability- https://hermarketingcoach.com/resources
• Website: https://hermarketingcoach.com
• Instagram: https://www.instagram.com/hermarketingcoach

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify. 

Make the time you spend creating content worth it—with the Content Clarity Scan service provided by adaptable marketing & content strategist, Latesha Lynch!

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

Every marketer you come across talks about the infamous High Ticket Buyer’s Journey. But what does that mean and what does that look like for you? In today’s episode, we have a crucial conversation all about marketing and selling your high ticket offer.

I take you through a closer look at what the high ticket buyer’s journey is really about, so you can understand more deeply what it means and how you can implement it for your very own premium-priced offers. Grab a pen and paper because you’re going to need it. Tune in, take notes, and let’s uncover the high ticket buyer’s journey as I explain the 6 stages of getting your target audience from problem to purchase.

Here’s a closer look at the episode:

• Creating content that shifts the perspective of your target audience
• The 6 stages of getting your buyers from problem to purchase
• Creating a content strategy that hits these 6 stages
• Planning for possible objections
• Creating shocking, myth-busting content
• Introducing your framework and the strategy behind your solution

 

“You can't teach me how to make a million dollars if you yourself have not made a million dollars, this is not gonna work. There's no better example of the solution working than how it worked for you..” - Latesha Lynch

 

Links & Resources Mentioned:

• From Binge to Profit (only in the Booked & Banked Bundle): https://bookedandbanked.com/products/booked-banked-bundle
• Website: https://hermarketingcoach.com
• Instagram: https://www.instagram.com/hermarketingcoach

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify. 

Make the time you spend creating content worth it—with the Content Clarity Scan service prov

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

Send us a text

People tie their worth and their success to meaningless metrics on Instagram. This is an unhealthy approach to a platform that provides great business opportunities. If you’re a female entrepreneur who is selling high-ticket services, you cannot and should not approach Instagram with the mindset that’s fixated on vanity metrics such as likes and number of followers.

So this episode is for you if you’ve ever been disappointed by a low video view count, or if you’ve ever been discouraged by small numbers on Instagram. I’m sharing my story on what happened when I stopped trying to impress people on Instagram. I also share actionable tips so you can make showing up on Instagram consistently much easier than it used to be. Tune in and gain the tools you need so you can show up on videos and lives consistently and confidently without the added stress and unnecessary pressure.

Here’s a closer look at the episode:

• Why showing up on video is important
• Letting go of the corporate mentality especially as a person of color
• Thinking about the small things that make you feel good about showing up
• Focusing on ideal client followers and not ridiculous metrics
• Approaching your social media the way you approach a healthy lifestyle and weight loss 
• Why business owners shouldn’t compare themselves to large influencers
• Showing up not to impress but to tell your story
• Creating short binge-able content and positioning yourself as an industry expert

 

“Stop tying your worth on Instagram to how many followers you have and stop comparing your followers to everyone else's.” - Latesha Lynch

 

Links & Resources Mentioned:

• From Binge to Profit (Part of the Booked & Banked Bundle): https://bookedandbanked.com/products/booked-banked-bundle
• Website: https://hermarketingcoach.com
• Instagram: https://www.instagram.com/hermarketingcoach

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you

Thanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify.

Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here.

Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here.

________________

Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn.

Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com