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In this episode of The Digital Executive, Brian Thomas interviews Barbara Wardell and Ernesto Cullari, the dynamic duo behind a cutting-edge geofencing ad agency. Barbara, a former specialty medicine marketer, and Ernesto, a trailblazer in data-driven advertising, share how their unique approach is turning industries upside down by driving over 5,000 satellite-verified in-store visits monthly across the U.S., Canada, and Australia.