In this episode, Phil interviews Trevor York, a successful mortgage loan officer and content creator. They discuss the importance of making mortgage content interesting and engaging, and how to find a niche and grow a following. Trevor shares his roadmap for converting content into mortgage applications, including the optimization of website links. They also discuss the value of investing in camera equipment and setting up a consistent content creation space. Trevor emphasizes the impact of quality in content creation and the benefits of joining Forward Academy for guidance and support. They conclude by discussing the options for editing videos and hiring help. In this conversation, Phil and Trevor York discuss the importance of editing in content creation and the benefits of outsourcing the editing process. They also explore the idea of whether businesses can survive without social media and the role of building relationships in sales. Trevor shares his perspective on adapting and enjoying the content creation process, and they provide recommendations for cameras, microphones, and lighting equipment. Overall, the conversation emphasizes the value of creating relationships through content and finding strategies that work for individual preferences and goals.

Takeaways

• Make mortgage content interesting and engaging by focusing on value and finding ways to catch people's attention.
• Optimize website links to capture potential customers and create a funnel for conversion.
• Invest in camera equipment, such as a microphone and light, to improve the quality of your videos.
• Set up a consistent content creation space to reduce friction and make it easier to create videos.
• A professional Zoom setup can elevate your brand and make a positive impression on clients and partners.
• Batch making content saves time and allows for more efficient video creation.
• Consider joining Forward Academy for guidance and support in creating engaging mortgage content.
• Editing videos can be done independently or by hiring help, depending on your resources and preferences. Break down content creation into five steps: ideation, refining, shooting, editing, and distribution.
• Outsource the editing process to save time and focus on other aspects of content creation.
• Building relationships is at the core of sales and can be achieved through various methods, including social media.
• Adapt and find strategies that work for you, while also enjoying the content creation process.
• Invest in quality equipment, such as cameras, microphones, and lighting, to enhance the production value of your content.