Join us as we revisit this conversation from 2020!

As we consider our role as accounting professionals and the relationships we have with our clients we need to consider which of our services meet two criteria:

• High Impact
• High Pricing / Margin

Listen as Charlie and Roger discuss this and 3 important factors when marketing your services:

• Awareness
• Authority
• Conversational

Be prepared to take some good notes and see what you can do to work ON your business to have the premier accounting firm in your area.

 

Your Host: Roger Knecht, president of Universal Accounting Center

Our Guest: Charlie Price

Charlie Price is a CPA and business consultant that works with accountants to implement high impact, high profit offers, and create simple marketing, pre-sales, and sales systems. Prior to becoming a consultant Charlie spent over 15 years in the accounting industry, including 10 in public accounting. He is the owner of the Marketing Success for Accountants and Bookkeepers Facebook community with over 1800 members

Sponsors:

Universal Accounting Center

• Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

 

Offers:

Get a FREE copy of each of two book all accounting professionals should use to offer trusted strategic advisory services and get paid what they are worth.  These are must have additions to every accountants library to provide the value clients look for today:

• “in the BLACK, nine principles to make your business profitable” – e-book

From Charlie:

• Daily Action Guide: https://docs.google.com/document/d/1ygABGp_7KypxtM7pNMnxyYjuipa6_m7sX3EDegKaA8g/edit?usp=sharing
• Join the FB Accounting Group: facebook.com/groups/marketingaccountants

 

Remember this, Accounting Success IS Universal.

Listen to our next episode and be sure to subscribe.

 

For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com  or call us at 801.265.3777