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Liz Davidson is CEO and Founder of Financial Finesse, a Los Angeles based firm, providing millions of Americans with access to unbiased financial guidance through workplace financial wellness solutions. In 1999, she spearheaded the movement to institutionalize financial wellness programs in the workplace and has influenced legislation around requirements for financial professionals to ensure they work in the best interest of investors through the fiduciary standard.

Liz is the pioneer of the financial wellness movement and an advocate for the 99%. Her second book, Money Strong: Your Guide to a Life Free of Financial Worries, is an extension of Financial Finesse’s mission to bring unbiased financial wellness coaching to as many people as possible. It distills the learnings from 24 years of running Financial Finesse—and working with passionate employers to positively impact millions of employees—into a digestible guide that is relatable and empowering for everyone, no matter where they are financially. bit.ly/money-strong.

About Money Strong:

The book is an extension of our mission to bring unbiased financial wellness coaching to as many people as possible. Liz wrote it to distill the learnings from 23 years of running Financial Finesse, and working with passionate employers to positively impact millions of employees, into a digestible guide that is relatable and empowering for everyone, no matter where they are financially. It’s approachable, actionable, and motivating. We’ve been saying it reads like having a conversation with a trusted coach who’s got your back no matter what but also isn’t afraid to push you to achieve your goals.

 

Also, of note, the book is organized around Liz’s STARTTM framework which maps out five keys to success that anyone can employ to build the life they’ve always dreamed of:

• Set Yourself up for Financial Success
• Tackle Your Financial Stress
• Attain the Life you Want
• Role Model Positive Financial Habits and Behaviors
• Thrive by Living your Purpose

Finally, half of the book’s proceeds will go towards supporting a new philanthropic initiative Financial Finesse is working on to deliver free financial education to college athletes who can now make money from their name, image, and likeness (NIL), but who currently lack the financial coaching needed to effectively manage this opportunity.

Liz’s Profile

linkedin.com/in/lizdavidsonff

Email

[email protected]

Twitter

• LizDavidsonFF
• Fin_Finesse

https://www.amazon.com/Money-Strong-Guide-Financial-Worries/dp/1264989075

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