What started as a high end clothing brand from Chicago, has not only grown into a massive producer in the entertainment industry, but has also just expanded their operations to the coast with a brand new location in Daytona. Growth is the goal, and Rich Santo is the 'Systems Engineer' mitigating the growing pains, and keeping the family business as efficient as possible. Topics of discussion include: Prioritizing Technology, The Daytona 500, working with family, partnering outside of your comfort zone, contract printing, recruiting staff, bluffing, and conscious decision making.