Economist, author, and investor Richard Robb talks about his book Willful with EconTalk host Russ Roberts. Robb is interested in what motivates and explains the choices we make. He explores alternatives to the optimizing model of economics including what he calls "for-itself" behavior--behavior that isn't purposive. Topics discussed in this wide-ranging conversation include the nature of work, decision-making under uncertainty, the Joseph story in the Book of Genesis, Nietzsche, the Financial Crisis of 2008, altruism, and how green beans are sold.