In the world of travel legends, Rick Steves is right up there at the top. Since he launched his company in 1976, he has sent millions of Americans abroad, either through his guided tours or via his many, many guidebooks. But his mission—to “curate culture shock”—comes with a cost. 

Rick has long been aware of the environmental impact of encouraging so many people to travel, but he found that carbon offset programs didn’t do enough to alleviate his concerns. So Rick and his team created the Rick Steves’ Europe Climate Smart Commitment, which donates $30 for every traveler on their tours to a carefully selected set of nonprofits. 

Rick came on the podcast to chat about the program, as well as his views on ethical travel. But the conversation was so wide-ranging and rich—touching on everything from dual-narrative travel to his belief in the power of crossing borders—that we decided to split it into two episodes. 

This week’s episode focuses on Rick’s constantly evolving views on travel, his mission, and his belief in self-imposed carbon taxes. And next week, we’ll drill down into his Climate Smart Commitment with his chief operating officer, Craig Davidson. 

Resources

Catch up on Unpacked, season two:

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