Sony Pictures Television Networks Asia, Vice President, Asian Content, Virginia Lim comes on the Breakfast Grille to talk about One HD, its top channel that shows Korean content. The recent Korean wave has been everywhere, however, it has always been hard for Asian content to break into the Western mainstream.

Other talking points include:

- What exactly is it about Korean content that makes it popularity so far reaching?

- Whether it will last or die out like other fads have

- About the spiralling cost of content and what does this mean when the popularity has died off

- On whether this means that there will be a revival of demand for Asian content in the West

- On whether Sony will continue to partner exclusively with Astro or whether it will sell to any of the newer Pay-TV operators

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