What if the reason something didn’t work wasn’t because you didn’t try hard enough—but because it wasn't the right fit for you in the first place? 

We’ve all heard the advice: “All strategies work—you just have to commit.” I used to believe it myself! But after years of coaching, investing, and watching what actually happens in real businesses (including my own), I’ve changed my mind.

The truth is: not all strategies will work for you. And forcing yourself to stick with something that doesn’t fit is a fast track to burnout, self-blame, and second-guessing everything.

In this episode, we’re unpacking the “all strategies work” myth and talking about how to actually choose a smart strategy that fits your strengths, your business model, and your clients. Plus, I’ll share what to look for when evaluating courses, coaches, and advice—and how to stop thinking you’re the problem when something doesn’t work.

You will learn:

• What I used to believe about strategy (and why I’ve completely changed my mind).
• The difference between strategies that look good on paper vs. the ones you’ll actually follow through on.
• The five strategy questions I ask my clients to figure out what’s actually going to work for them.
• What to do first when what you thought was a good idea doesn’t get the results you wanted.
• The sneaky way blaming yourself becomes a distraction from solving the real problem.

Whether you're just getting started or already running a six-figure business, this episode will help you choose smarter strategies that actually work for you. 

Text us and let us know what you thought of the episode

Let's connect!

• Right now, I’m filling 1:1 coaching spots for summer 2025. If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.