Great product isn’t enough to scale your business where you want it to be. Jono Petrohilos was feeling good about his business. The site for the online fitness service he and his partner created was seeing 4,000 users a month. Many of them were buying. But Jono admits he didn’t know how those users were finding them and where they were coming from. He hadn’t discovered the power of data analysis. Once he started analyzing the data, he started focusing his SEO strategy to win just a few keywords in his space. This year, their service is Fitness Australia’s Educator of the Year. But as he looks back, he says having a great product without building audience is like opening a restaurant in the middle of a desert.

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Not generating the revenue you want? Maybe the problem isn’t your product (hint, hint).

Think of all the time you spent developing your product. Now think of how much time you’ve spent polishing how you present it. Ashley Bright’s message is simple: communication mistakes are costing you money. He’s called The Message Fixer, and the string of Fortune 500 clients he’s worked with for two decades can tell you why. Ashley says your message, more than your product or service, determines your results, and he shares some fundamental techniques and mindsets for improving your messaging so you can “get the money you need to succeed.” Listen to Ashley’s message, because what you don’t know may be hurting you.

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Bad guys always find ways to exploit internet users. Matt is the good guy who stops them. When mobile communications started out, Matt Gillis spent lots of hours on the golf course showing businessmen what a cell phone could do. Then he was the guy at Verizon that game publishers went to to get their games approved, then started his own game company, then helped mobile app developers make money from ads. Now he runs Clean.io, a cybersecurity company that protects developers against malicious ads. The creators of those ads, Matt says, are “some of the most sophisticated media buyers on the planet.” They ruin the user experience. And some of those users might be yours. So it’s good to have Matt on your side.

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Forget “Location, location, location.” Now it’s “Relation, relation, relation.” Being a realtor is hard; trying to get to know someone in a short amount of time and convince them to trust you in helping them make one of the most expensive purchases of their life. Dallas Andrews learned some lessons from that, applied them as he created video content for his agency, and now he has a second career: helping other realtors produce effective video content for social media. Dallas says effective content for any business, like success in real estate, is about building trust: convincing the customer they can depend on you for what they need to hear, and that you’ll help make them smarter so they can make educated decisions.

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Everyone knows a podcast can be a valuable part of your digital marketing strategy. But it can be much more; it can actually help define your business — and not just for listeners, but for you. Justin Brown started in tech sales, then the entrepreneur bug bit and he built a video production company. He says the podcast he started to promote his business gave him “a way to get my own voice. I started interviewing heads of marketing and people whose voices already mattered, and it gave my voice power. People cared about what I had to say.” Justin pivoted his company, Motion, to be a full-service podcast provider. And never looked back.

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There’s a lot of talk about storytelling in digital marketing, but that doesn’t necessarily mean copy. Sarah Hoag tells stories through images. For businesses, she says pictures can even be better than words for demonstrating what you do in an engaging way and telling a story about you and the experience of working with you. She says, “It’s about creating an emotional connection that can make clients fall in love with your brand.” So it’s probably natural that she also specializes in images that show the emotional connections within families. Sarah is a deep thinker, not just about the power of images, but about branding and client relationships.

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You’d think the No. 1 rule for branding is, “Don’t name your company for something it doesn’t offer.” But David Wachs bet his potential customers weren’t looking for actual handwritten notes, invitations and thank-yous; just the look and the ambience — something that says “I care enough about our relationship to pay extra attention to this.” David created Handwrytten, which uses robots holding actual pens to automate handwritten notes at scale. Was it a good bet? 300% annual growth says yes. And what does David have to teach you? Handwrytten wasn’t his first venture, but he learned a lot about addressing customer needs along the way.

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When you look at a Phat Scooter, you’d think virality is standard equipment. And they are hot right now. But Phat’s president, Derrick Mains, says they struggled with the same challenges as any startup. Derrick’s been involved with more than 150 companies in his career, some wildly successful, some … not so much. He says there are more similarities between those that make it and those that don’t than you might expect. And he’s learned that the transition from struggling to succeeding can be instantaneous, and if you slack off before you reach that point, you never will. Derrick shares what can keep you going till that magic moment.

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When Quinlan Wilhite started Qmulative, his brand was … himself. Then it took off.  | RGR 065

Quinlan started Qmulative in 2009 as an online feed about his interests: skateboarding, cars, hip-hop, street art. A few years later his grandmother taught him to sew. He took classes to get better, went full time in 2016, showed his work at Tucson Fashion Week, and in 2018 was named Lifestyle Designer of the Year at Phoenix Fashion Week. Now Qmulative is a cut-and-sew street wear brand, but it’s still all about Quinlan and his unique view on fashion. His biggest boost came from linking his very modern brand to another that’s more than a century old: His Arizona-inspired T’s, a combo of Quinlan and the 48th state, are a huge hit.

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News flash: Sterling Cooper Draper Pryce closed its doors 50 years ago | RGR 065

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Rise Grind Repeat Podcast 

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Hosted by Dustin Trout 

Produced by Andrei Gardiola 

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Check out the full video episode at: 

 https://bit.ly/3dlwjnJ 

https://spoti.fi/2Mgfpe6 

https://apple.co/2MiQdUv  

For more information visit our website at 

https://eic.agency/ 

We are also on Instagram 

@EveryImpressionCounts