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Rob Mayhew on the untapped creator opportunity in B2B, London vs New York and using social media as a brand
Rob Mayhew joins Jon for bonus episode, talking about his big move to New York City, becoming a full-time content creator and how brands can work with creators like him effectively.
Timestamps
00:00 - Intro
01:39 - Why Rob moved to NYC
04:20 - Rob’s new YouTube show
05:47 - London vs New York for marketers
08:00 - Rob’s approach to content in 2025
11:00 - Rob’s view on the future of the social platforms
14:17 - How System1’s ad testing works
17:27 - Rob’s funniest posts on LinkedIn
18:46 - Rob’s process for making content
20:16 - Any trends that are different in the US than UK
21:43 - Thoughts on the creator economy
23:09 - The Poppi vending machine backlash
24:22 - How does Rob plan his content?
25:18 - Different audiences for TikTok and LinkedIn
25:38 - Rory Sutherland’s TikTok
26:48 - Power of B2B content creation
View all episodes
By Jon Evans
4.4
2929 ratings
Rob Mayhew joins Jon for bonus episode, talking about his big move to New York City, becoming a full-time content creator and how brands can work with creators like him effectively.
Timestamps
00:00 - Intro
01:39 - Why Rob moved to NYC
04:20 - Rob’s new YouTube show
05:47 - London vs New York for marketers
08:00 - Rob’s approach to content in 2025
11:00 - Rob’s view on the future of the social platforms
14:17 - How System1’s ad testing works
17:27 - Rob’s funniest posts on LinkedIn
18:46 - Rob’s process for making content
20:16 - Any trends that are different in the US than UK
21:43 - Thoughts on the creator economy
23:09 - The Poppi vending machine backlash
24:22 - How does Rob plan his content?
25:18 - Different audiences for TikTok and LinkedIn
25:38 - Rory Sutherland’s TikTok
26:48 - Power of B2B content creation
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