The Purpose Focused Advisor

Robin John: What It Really Means to Be a Good Investor


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What does it look like to love your neighbor through your investments?


In this episode of The Purpose-Focused Advisor, I’m joined by Robin John—CEO and co-founder of Eventide Asset Management and author of Good Investor. Robin’s story begins in a basement with more questions than answers. What followed was a radical reimagining of business and investing—not as tools for personal gain, but as sacred work meant to restore what’s broken in the world.


We talk about what it means to align capital with conviction, how advisors can lead with generosity, and why profit should never be the purpose. Robin doesn’t just challenge financial advisors—he equips them to see their work as a calling, their clients as neighbors, and their portfolios as opportunities for healing and hope.


If you’ve ever wondered how faith and finance can coexist with integrity and impact, this conversation will leave you inspired to lead differently.


Key Takeaways: 

  • Calling Reimagined (03:32) – Robin unpacks how he discovered investing could be a God-given calling, not just a secular career.
  • Profit as a Byproduct (11:58) – Business should first create value; profit naturally follows when companies serve others well.
  • The Two Big Questions (17:15) – Robin challenges advisors to ask: What values would you never violate to make a profit? What hopes would you fund to shape the world?
  • Investing = Loving Neighbor (23:36) – Robin outlines how advisors can tangibly love neighbors through stakeholder-centered investing.
  • Joy in Work (35:54) – Real joy comes not from accumulation, but from knowing your work contributes to healing and flourishing.


Robin John: "True generosity leads us to make sacrificial decisions in how we make our money. It’s not just about giving—it’s about how we live.”


Rob Brown: “If you can see joy show up in your work—if your investments, your advice, your leadership create joy in someone else’s life—you’re doing something sacred.”


About Robin John: Robin John is the cofounder and CEO of Eventide, a leading faith-based asset management firm dedicated to investing in businesses that create compelling value for the common good. Born in Kerala, India, and raised in Boston, Robin’s journey—from outsider to visionary leader—inspired The Good Investor, a book that explores how investing can confront injustice, love neighbors, and bring healing to the world. He and his wife, Jaunita, cofounded Darsha Academy, a school for girls in India. A father of four, Robin serves on several nonprofit boards and is passionate about faith, family, basketball, and purpose-driven leadership.


Connect with Robin John: 

Book: The Good Investor: https://www.goodinvestor.com/

Website: https://www.eventideinvestments.com/

LinkedIn: https://www.linkedin.com/in/robincjohn/


Ready to grow your business with clarity and purpose?

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Connect with Rob Brown

Website: https://truestfan.com

LinkedIn: https://www.linkedin.com/in/truestfan/

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