Roblox is emerging as one of the driving forces of the metaverse, building an open platform that can connect creators and users of all age groups and geographies and creating myriad business opportunities. Craig Donato, Chief Business Officer of Roblox, breaks down how the company is leveraging its simultaneous social viral loops of to grow engagement and its user base, fueling myriad opportunities including working with brands to more directly engage with consumers and hosting virtual live events. We also discussed Roblox’s secret sauce, the Roblox Operating System, and how its culture is key to its success.