You can have a powerful message, valuable expertise, and a business capable of changing lives, but none of it creates impact when the right people do not know you exist. Karen Gray sits down with publicity expert, international speaker, and four-time bestselling author Jill Lublin to explore how entrepreneurs, coaches, authors, and purpose-driven leaders can become more visible without waiting for a massive audience or a lucky break. Jill explains why publicity is not reserved for celebrities or major corporations and how a clear message, timely positioning, and consistent outreach can help everyday experts earn meaningful media attention.
Karen and Jill discuss what makes a story attractive to journalists, podcast hosts, and other media decision-makers, including the importance of communicating your expertise in language people immediately understand. Jill shares why being newsworthy often begins with connecting your message to current conversations, identifying the problem you solve, and making it easy for the media to see how you can serve their audience. They also explore the relationship between publicity, credibility, lead generation, and sales, while challenging the belief that self-promotion has to feel aggressive or inauthentic. When visibility is approached as service, sharing your message becomes an opportunity to help more people.
This conversation is for anyone who knows they have something important to say but continues to hide behind preparation, perfectionism, or the hope that people will eventually discover them. Press play and identify the message, story, or expertise you have been keeping too quiet. Then take one visibility action today: contact a podcast, respond to a journalist request, introduce yourself to a media outlet, or share a timely perspective with your audience. You do not need to become louder than everyone else. You need to become clear, relevant, and willing to be seen. Stop waiting to be discovered and start giving the right people a reason to pay attention.
Chapters00:00 - Meet Publicity Expert Jill Lublin
02:21 - Why Great Businesses Remain Invisible
04:48 - Publicity Is Not Just for Celebrities
07:10 - Finding the Story Behind Your Expertise
09:37 - What Makes a Message Newsworthy
12:03 - Connecting Your Brand to Current Conversations
14:24 - Turning Media Visibility into Credibility
16:52 - Using Publicity to Generate Leads and Sales
19:16 - Growing Your Business Through Kindness
22:07 - Stop Waiting and Start Getting Visible
Who is Jill?Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker, and four-time bestselling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Jack Canfield, and Barbara Corcoran, to name a few.
She has worked with over 100,000 clients implementing her signature formula for getting media attention and creating next-level marketplace visibility that results in increased sales. These lead- and profit-generating formulas are included in her signature program, the Publicity Breakthrough Bootcamp, and her monthly Kindness Circles.
Connect with JillCheck out Jill’s popular Virtual Media Mastery Intensive:
https://JillLublin.com/mastery
Facebook:
http://facebook.com/jilllublin
Facebook Business Page:
http://facebook.com/publicitycrashcourse
Check out Jill’s popular Virtual Publicity Crash Course: One Day Get It Done Class:
http://PublicityCrashCourse.com
Jill Lublin’s Publicity Action Guide:
https://JillLublin.com/guide
Jill Lublin’s Monthly Kindness Circles:
https://JillLublin.com/kindnesscircles
LinkedIn:
http://linkedin.com/in/jilllublin
Twitter:
http://twitter.com/JillLublin
Connect with Karen📧 [email protected]
🌐 www.CoachKarenGray.com
Facebook: https://www.facebook.com/coachkarengray
LinkedIn: https://www.linkedin.com/in/coachkarengray
Instagram: https://www.instagram.com/stories/coachkarengray/
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Stop chasing what’s meant to be chosen.
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