Back in 2013 a lonely frog thought he’d be cute so he hitched a ride on a NASA rocket. It might have been the most excitement that amphibian ever saw in his life but we’re pretty sure that the RocketFrog died.

Years later twin brothers Richard and David Hartogs named their cool brewing project after that poor dead frog. I actually forgot to ask them why but I guess it doesn’t really matter now.

Guys, this is one of those stories the craft beer industry thinks doesn’t happen. One of the brothers went to craft beer school, the other worked on the front lines of distribution. They methodically and patiently worked on opening for years. When they finally did they won GABF awards and they managed to build a loyal following with both distro accounts and fans.

And STILL the business model couldn’t sustain itself.

I caught up with Richard about 2 weeks after they closed the doors and at the time of this interview, they were still entertaining offers to sell the equipment and assets. It’s a great story of doing it right and still ending up out of business. Listen in, there’s a lot to learn here.

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