Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Are you ready to uncover the game-changing podcast strategy that's shaking up the digital marketing world? Imagine transforming your content into a powerhouse of impact and effortlessly growing your business authority. It's simpler than you think, and the results are mind-blowing. Get ready to revolutionize your podcast game and unlock the keys to success.

The key moments in this episode are:

00:00:00 - Introduction to Rocky Mountain Marketing

00:01:44 - The Modcast Approach

00:05:09 - Transition from Live Show to Podcast

00:10:57 - The Modcast Content Creation Process

00:12:34 - Overcoming Challenges in Podcasting

00:13:38 - Audio vs. Video Podcasting

00:14:43 - Leveraging Content Distribution

00:17:44 - Overcoming Camera Shyness

00:18:53 - Monetizing Podcasts and Audience Size

00:25:05 - Introduction to Modcast Structure

00:26:32 - Module Breakdown

00:28:32 - The TSL Module

00:31:12 - The Impact of Modcast

00:34:22 - Conclusion and Call to Action 

Stay tuned to discover the groundbreaking modcast strategy that's taking entrepreneurs by storm. This is the game-changer you've been waiting for. Let's dive in and unlock the secrets to podcasting mastery.

Visit Jerry Potter social media pages:

Website: https://mrjerrypotter.com/modcast-marketing/

LinkedIn: https://www.linkedin.com/in/mrjerrypotter/

Instagram: https://www.instagram.com/mrjerrypotter/

Youtube: https://www.youtube.com/@mrjerrypotter

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#podcasting #podcaststrategy #modcasting #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding

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What if small tweaks to your social media habits could lead to big results? Sounds too good to be true, right? Well, it's entirely possible with the concept of atomic habits. 

In this episode, you will be able to:

• Mastering Atomic Habits for Explosive Social Media Growth
• Unlock the Secrets of Building Good Social Media Habits
• Unleash a Consistent Social Media Engagement Strategy
• Discover the Art of Reviewing Social Media Metrics for Success
• Equip Yourself with Tools for Maintaining Social Media Consistency

The key is to start small, stay consistent and track progress. Tiny improvements made daily, weekly or monthly will compound into something significant in the long run.

What atomic social media habits are you ready to adopt first? Have you tried any of these techniques already?

The key moments in this episode are:

00:00:00 - The Power of Atomic Habits

00:01:24 - The Impact of Small Changes

00:03:04 - Applying Atomic Habits to Social Media

00:10:59 - Applying Atomic Habits Cycle to Social Media

00:14:45 - Building Social Media Habits for Growth

00:15:08 - The Atomic Habits Cycle

00:15:29 - Engagement and Continuity

00:15:50 - Connecting Beyond the Podcast 

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

You have a limited offer you can use now, that gets you up to 48% off yourfirst subscription or 20% off one time purchases with codeROCKYMOUNTAIN20 at checkout. You can claim it at: https://www.magicmind.com/rockymountain

#atomichabits #book #habits #socialmediagrowth #businesssuccess #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness

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We are thrilled to have Michelle Raymond, a LinkedIn company pages expert, in this week's episode of Rocky Mountain Marketing. Michelle and I first met at the Social Media Marketing World event in San Diego, and we bonded over our shared passion for social media strategies and our love for '90s fashion. In this episode, Michelle shares her journey and insights on maximizing LinkedIn company pages to build awareness, authority, and advantage for your business.

1. The Importance of LinkedIn Company Pages: Discover why LinkedIn company pages are still a valuable platform for content creation and company culture, despite their reputation.

2. Building a Community: Learn how to unite your team and attract the best employees by leveraging your LinkedIn company page.

3. Engaging Employees: Find out how to encourage your employees to engage with your company page content, even if they're hesitant about using LinkedIn.

4. New Features: Explore the latest features of LinkedIn company pages, including newsletters, LinkedIn Live, and the upcoming RSS feed integration for podcasts and YouTube.

5. Thought Leadership: Understand how to build brand thought leadership and create valuable content that guides your buyers and builds trust in your industry.

Join us as we dive into these topics and more, helping you transform your LinkedIn company page into a powerful tool for business growth.

00:00 Introduction to Rocky Mountain Marketing

00:30 Meeting Today's Guest: Michelle Raymond

01:43 The Importance of LinkedIn Company Pages

03:45 Michelle's Journey with LinkedIn

06:56 Features and Strategies for LinkedIn Company Pages

16:39 Engaging Employees on LinkedIn

26:21 Building Brand Thought Leadership

33:45 Conclusion and Farewell

Visit Michelle J Raymond social media pages:

Website: https://michellejraymond.com/

LinkedIn: https://www.linkedin.com/in/michellejraymond/

Instagram: https://www.instagram.com/good_trading_co/?hl=en

Youtube: https://www.youtube.com/@MichelleJRaymond

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#linkedin #companypages #socialmediagrowth #linkedincompanypages #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding

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In this Quickcast episode, we dive into the latest LinkedIn news that's set to revolutionize your social media strategy. Discover how LinkedIn's new short-form video feature can boost your engagement and elevate your professional brand. We'll explore why this update is a game-changer for small business owners and how to leverage it without falling into cookie-cutter tactics.

1. Understanding LinkedIn's New Feature: Learn about LinkedIn's latest short-form video feed and how it differs from other social media platforms.

2. Enhancing Engagement: Discover strategies to boost your LinkedIn engagement using short-form video content, tailored specifically for professionals.

3. Building a Personal Brand: Find out how to effectively use video to build and strengthen your personal brand, making you more relatable and memorable to your audience.

4. Tailored Content Creation: Get tips on creating impactful, non-cookie-cutter video content that resonates with LinkedIn's professional audience.

5. Step-by-Step Implementation: Gain a clear, actionable process for incorporating short-form videos into your social media strategy to maximize visibility and growth on LinkedIn.

Join us for a step-by-step process to make the most of this exciting new tool and stay ahead in the ever-evolving world of social media.

00:00 Major LinkedIn Update Announcement

00:20 Introduction to LinkedIn's New Short Form Video Feed

01:13 The Power of Video for Personal Branding

02:15 How to Use LinkedIn's New Video Feature

03:08 Why LinkedIn is Embracing Video Content

04:19 Tips for Leveraging LinkedIn's Video Feature

05:16 LinkedIn's Strategy and Future Plans

07:47 Practical Advice for Creating Video Content

10:47 Conclusion and Final Thoughts

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#linkedinnews #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness

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Does this sound familiar? You've been told to just keep pushing your sales pitch harder, but the more you push, the more frustrated and exhausted you feel. It's like hitting a wall and not seeing any results, leaving you feeling drained and questioning if you're ever going to break through. Let's change that narrative and find a more effective approach together!

In this episode, you will be able to:

1. Mastering Strategies for High Ticket Sales Conversion: Unlock the secrets to closing big deals and boosting your revenue.

2. Conquering Challenges as a Business Owner: Discover how to navigate obstacles and emerge stronger as an entrepreneur.

3. Harnessing the Power of Belief Systems in Business: Learn how your mindset can shape your success in the business world.

4. Crafting Effective Social Media Strategies: Uncover the key tactics to elevate your brand's online presence and engagement.

5. Leveraging Personal Stories in Marketing: Uncover how to connect with your audience on a deeper level and drive impactful engagement.

00:00 Introduction to Rocky Mountain Marketing

00:30 Meet Today's Guest: Craig Andrews

00:47 Craig's Inspirational COVID-19 Recovery Story

05:30 The Importance of Systems in Business

06:59 Changing Belief Systems for Business Success

12:45 Understanding the Value of Your Work

18:19 Craig's First-Time Offer Strategy

21:48 Building Trust with Prospects

28:48 Conclusion and How to Connect with Craig

Visit Craig Andrews social media pages:

Website: https://allies4me.com/

Facebook: https://www.facebook.com/allies4me

LinkedIn: https://www.linkedin.com/company/3559775/

Youtube: https://www.youtube.com/channel/UCSIeVA1wQbkil841BBy6J1Q

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#salespitch #salesstrategies #podcast #contentcreators #socialmediastrategy #contentcreation #smallbusinessowners #businesspodcast #community #connection

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Have you taken a close look at who's actually following you on social media lately? You might be surprised to learn that many businesses don't regularly analyze their audience insights. Without this key information, you could be wasting time and money marketing to the wrong people. 

In this episode, you will be able to:

• Mastering the art of creating buyer personas for social media.
• Unveiling the secrets behind analyzing social media audience insights.
• Elevating your social media game with done-for-you services.
• Harnessing the power of AI tools for in-depth audience analysis.
• Crafting content that converts with the magic of GPT.

00:00 Introduction to Social Media Insights

00:23 Understanding Your Ideal Audience

02:04 Creating and Utilizing Buyer Personas

05:08 Leveraging AI and Tools for Buyer Personas

06:49 Practical Tips and Tools for Social Media Success

08:15 Building Effective Buyer Personas with AI

12:55 Conclusion and Next Steps

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#buyerspersona #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness

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Are you struggling to figure out which marketing tactics are actually hitting the mark for your business? Eric Morgan, President and CEO of Roux Advertising, dropped some real knowledge bombs on how to assess and fine-tune your marketing efforts for tangible results.

The key moments in this episode are:

00:00:00 - Importance of a Well-Oiled Business Machine

00:01:52 - Eric Morgan's Background and Expertise

00:05:46 - Client Acquisition Cost and Branding

00:11:23 - The Role of Strategy in Marketing

00:13:02 - Leveraging Different Media Channels

00:14:24 - Importance of Marketing Tactics

00:15:20 - Understanding Call to Action

00:17:18 - Connecting with Customers

00:18:07 - Evaluating Marketing Efforts

00:20:01 - Audience-Centric Marketing 

Visit Eric Morgan's social media pages:

Website: https://rouxadvertising.com/

Facebook: https://facebook.com/rouxadvertising

LinkedIn: https://www.linkedin.com/in/eric-morgan-b6a6042/

Twitter: https://twitter.com/RouxAdvertising

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#marketingstrategy #contentstrategy #digitalmarketing #socialmediastrategyforsmallbusiness #coaches #ceo #smallbusinessowners #rouxadvertising #businesspodcast #careerpodcast #ericmorgan #katiebrinkley

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Have you ever wondered if starting a podcast could be beneficial for your business? As a podcaster and marketing expert, I attended CEX that drove this question home. Walking among hundreds of fellow content creators, from writers to Instagram influencers, I was reminded of the power of podcasting.

In this episode, you will be able to:

1. Uncover the secrets to launching a successful podcast for marketing that will captivate your audience and drive business growth.

2. Discover how to turn conference experiences into valuable content that will resonate with your audience and set your business apart from the competition.

3. Master the art of crafting an effective social media strategy that will elevate your business's online presence and engagement with your community.

4. Harness the power of AI and Canva to revolutionize your content creation, creating visually stunning and impactful materials for your audience.

5. Explore innovative ways to build a strong and loyal community through digital marketing, fostering meaningful connections that drive business success.

00:00 Introduction to Quick Cast Episodes

00:14 Live from CEX Conference

01:30 Journey into Podcasting

03:17 The Power of Podcasting

03:51 Tool Spotlight: Podmatch

04:25 Creating Unique Content

06:22 Andrew Davis on Content Creation

07:29 Getting Started with Podcasting

08:53 Conclusion and Call to Action

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#cex #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

Have you ever been mid-video call when the audio cuts out or the video freezes? We've all been there, scrambling to reconnect while the meeting awkwardly waits. It's frustrating when technical issues get in the way during an important conversation. 

Here are a few budget-friendly tips to improve your video presence:

• Elevate Your Laptop Angle

Simply placing your laptop on a box at eye level makes a big difference compared to the unflattering "laptop angle" from below. Natural lighting from a nearby window also looks great.

• Invest in a Microphone

Good audio is crucial for engagement. A basic external microphone for around $50 will instantly make you sound more professional.

• Use Soft Lighting

Harsh overhead lighting causes unflattering shadows. Try bouncing the light off a wall or using a large diffuse light source like a softbox.

The key moments in this episode are:

00:00:04 - Embracing Technical Difficulties

00:03:44 - Overcoming Insecurities

00:06:06 - The Power of Storytelling

00:08:11 - Video Content Creation Tips

00:14:22 - Overcoming Hurdles

00:15:52 - Importance of Creating Content

00:17:43 - Enhancing Video Quality

00:24:07 - Importance of Sound Quality

00:25:26 - Visual Aesthetics vs. Sound Quality

00:28:55 - AI Tools for Video Production

00:29:17 - The Power of Descript in Video Editing

00:30:12 - The Efficiency of Descript for Content Creation

00:31:46 - Tools for Teleprompting and Eye Contact

00:36:38 - The Importance of Sharing Stories

00:41:47 - Connecting with Ryan and Accessing Resources 

The resources mentioned in this episode are:

• Get a free gear list with budget-friendly and high-quality video production equipment by visiting tellstudios.com/gear. This list includes essential gear for video production, from microphones to lighting equipment, to help you elevate your video quality.
• Access a camera confidence checklist to help you practice and improve your on-camera presence.
• Connect with Ryan Koral on Instagram at @RyanKoral and on LinkedIn for more valuable insights and tips on video production, storytelling, and building authentic connections with your audience.
• Explore the resources and services offered by Tell Studios at tellstudios.com to learn more about their video production, storytelling, and content marketing expertise. Whether you're looking to enhance your brand's storytelling or improve your video production skills, Tell Studios can provide valuable guidance and support.
• Consider booking Ryan Koral as a speaker for your event to share his expertise in video production, storytelling, and building authentic connections through content. Contact Tell Studios to inquire about speaking engagements and workshops led by Ryan Koral.

Connect with me here:

• https://www.youtube.com/@rockymountainmarketing
• https://www.twitter.com/
• https://www.facebook.com/socialprofitlab
• https://www.nextstepsocialcommunications.com
• https://www.linkedin.com/katiebrinkley

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Did you know that Instagram's new algorithm is shaking up the platform, giving smaller creators a chance to shine? Yes, you read that right. The days of your content getting lost in the sea of reposts might be over. Imagine having a level playing field with those big-name accounts that always seem to dominate your feed. Instagram's update is all about prioritizing original content, and it could be a game-changer for small business owners and entrepreneurs. But here's the catch – how exactly will this revolutionary algorithm play out for your content? Let's dive in and explore what these changes mean for your Instagram strategy. Get ready to rethink your approach because the only thing constant in social media is change.

In this episode, you will be able to:

• Understand the latest Instagram algorithm updates to boost your content reach.
• Uncover effective strategies for creating original and captivating content on Instagram.
• Leverage the impact of reposting to enhance your visibility and engagement on Instagram.
• Master the art of navigating Instagram's new ranking algorithm for increased visibility.
• Learn how to create engaging and compelling Instagram stories to elevate your business presence.

The key moments in this episode are:

00:00:07 - Instagram Content Dominance

00:01:10 - Instagram's New Algorithm

00:02:22 - Impact of Instagram Updates

00:05:27 - Role of Curation on Instagram

00:08:58 - Content Strategy Shift 

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#instagramupdate #algorithm #adammosseri #engagement #newsfeed #explorepage #contentcreation #digitalmarketing #visibility #smallbusinessowner #ceo #founder #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.