Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Imagine being a fly on the wall as an unconventional entrepreneur bares his soul, sharing the pivotal moments that shattered his conventional notions of success. In this thought-provoking episode, Katie Brinkley, the dynamic host of Rocky Mountain Marketing, sits down with Pedro Jerez, a visionary who champions a radically different approach to building impactful brands.

In this candid conversation, Pedro pulls back the curtain, sharing:

• The pivotal moment that shattered his conventional notions of success, propelling him into a downward spiral of identity crisis.
• The life-altering encounter that unveiled the path to authentic happiness, sparking an "inside-out" approach to personal growth and business innovation.
• Compelling data on the rising influence of women, millennials, and technology in shaping consumer preferences, demanding businesses operate with integrity.
• The art of "legendary leadership" – a level of leadership so profound that it transcends your physical presence and inspires others to embody your values.
• The transformative power of generosity – a mindset that unlocks abundance and fulfillment beyond your wildest dreams.

00:00 Introduction to Rocky Mountain Marketing

00:30 Meet Today's Guest: Pedro Jerez

01:30 Pedro's Entrepreneurial Journey

04:25 The Spiritual Game of Business

06:59 The Importance of Mindset

07:58 Creating Space for Something Better

17:03 The Inside-Out Approach to Success

32:02 The Role of Generosity in Business

33:16 Conclusion and Call to Action

Visit Pedro Jerez’s social media pages:

Website: https://www.businesswithintegrity.com/story

Youtube: https://www.youtube.com/@BusinessWithIntegrity-oi1zw/community

LinkedIn: https://www.linkedin.com/in/businesswithintegrity/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#businessstrategy #visionary #entrepreneurship #success #pedrojerez #katiebrinkley #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing

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From pixel perfection to aspect ratio artistry, we'll delve into the nuances that separate lackluster Reels from those that command a viral presence. Brace yourself as we unravel the mysteries of:

• The Goldilocks Ratio: Discover the optimal dimensions for your Reels, ensuring they look flawless across all Instagram feeds, from the Reels tab to the home feed, and even in Stories.
• Cover Photo Charisma: Learn how to craft a captivating cover photo that entices viewers to hit play, seamlessly blending aesthetics with functionality.
• Centering the Spotlight: Master the art of positioning your visuals and text to avoid unsightly crops, ensuring your message shines through with crystal clarity.
• High-Definition Allure: Unravel the secrets to maintaining pristine visual quality, elevating your Reels to a level of professionalism that commands respect and engagement.
• Insider Tips and Tricks: From leveraging Live Photos to strategically placing captions, we'll share ninja-level hacks to keep your audience hooked from start to finish.

Join us on this transformative journey and unlock the full potential of your Instagram Reel strategy, propelling your brand to newfound heights of visibility and engagement. Get ready to reel in the success you deserve!

00:00 Introduction: Why Your Instagram Reels Aren't Working

00:23 Welcome to Rocky Mountain Marketing QuickCast

00:49 Deep Dive: Instagram Reels Strategy

01:55 The Importance of Correct Reel Sizes

05:39 Best Practices for Reel Covers

07:13 Maintaining High Visual Quality

08:16 Quick Break: AI Tools for Content Creation

08:47 Back to Basics: Quality and Engagement

10:48 Wrapping Up: Instagram Specs and Guidelines

11:49 Conclusion: Stay Connected and Keep Learning

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

LinkedIn: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#InstagramStrategy #ReelsSize #InstagramReels #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #VoiceFramework #ContentMarketing

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In this 300th episode of the Rocky Mountain Marketing podcast, I'm thrilled to share insights and strategies that have propelled the show's success over the past four incredible years.

Prepare to be inspired as we revisit the top 10 most popular episodes (Acast), each packed with actionable advice and industry expertise.

Top 1: Here's What You Need to Know About Google's New Policy

https://youtu.be/ZZpCC3zcJPs?si=bLa4teNwm_GlCpag

Top 2: How Authenticity Attracted My Biggest Fans Online

https://youtu.be/WHvL62j-AiI?si=oKIL9_rIApVTjx4l

Top 3: How To Increase Your Sales in 2024 with Aleasha Bahr

https://youtu.be/dR-ha0FuasQ?si=YaH-x21NeoHRc8GE

Top 4: Take a Step Back and Do A Social Media Audit

https://youtu.be/eqO2XPlsCTI?si=HQnXI_zsEBHAfdgM

Top 5: Connecting and Creating on LinkedIn with Judi Fox

https://youtu.be/DQI0cboT8xo?si=O1YBwJLBvczk0OrQ

Top 6: Is Getting Meta Verified Worth It?

https://youtu.be/rcIrKUyouPY?si=VMYn5UJjzzbuEtAs

Top 7: Maximizing Your Social Media Presence

https://youtu.be/lnrxCfgE4GE?si=HaQORiQu5MhKIslc

Top 8: AI and Digital Landscape: Expert Tips from Social Media Marketing World 2024

https://youtu.be/su-LLRtYu5w

Top 9: Are You Meta Verified? The Perks of Having a Blue Checkmark

https://youtu.be/FCxdKIKI7Sw

Top 10: Are You Ready To Level Up Your Instagram SEO?

https://youtu.be/umKHsKXKYXk

So, what are you waiting for? Join Katie on this unforgettable journey, and get ready to level up your marketing game with the wisdom and insights gleaned from 300 episodes of Rocky Mountain Marketing!

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

LinkedIn: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#top10 #podcast #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #ContentMarketing

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Ever wish you could clone yourself to handle all your content creation? Imagine having an AI tool that writes just like you, saving you time and effort. In this episode of Rocky Mountain Marketing Quickcast, we dive deep into the unique voice framework developed by Molly Mahoney. This framework is designed to make AI replicate your unique voice, transforming your content creation process.

Key Takeaways:

• AI-Powered Content Creation: Discover how AI can model your unique voice, making your content creation faster and more efficient.
• Voice Framework Breakdown: Learn about the five components of the voice framework: Voice, Objective, Insights, Composition, and Examples, and how each plays a crucial role in teaching AI to write like you.
• Practical Application: Understand how to apply the voice framework to generate engaging and consistent content across various platforms, from social media posts to emails and ads.
• Productivity Tips: Enhance your focus and mental clarity with productivity drinks like Magic Mind, helping you stay sharp while creating content.

Plus, we discuss Molly Mahoney's insights shared on Michael Stelzner's AI Explored Podcast, emphasizing the importance of leveraging AI to stay ahead in the competitive digital marketing landscape.

Don't miss out on this opportunity to revolutionize your content creation process. Check out the AI Explored Podcast featuring Molly Mahoney and start leveraging the voice framework today.

00:00 Introduction to AI in Content Creation

00:32 Welcome to Rocky Mountain Marketing Quickcast

00:43 The Power of AI: Real-World Examples

01:50 Molly Mahoney's Voice Framework

03:40 Breaking Down the Voice Framework

11:30 Practical Applications of the Voice Framework

13:21 Conclusion and Next Steps

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

LinkedIn: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#AI #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #VoiceFramework #ContentMarketing

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In this episode of Rocky Mountain Marketing, Katie Brinkley is joined by Deirdre Tshein, co-founder of Capsho, to discuss the cutting-edge advancements in AI-powered content creation. Dive into a conversation about the revolutionary capabilities of Capsho Next Gen, a tool designed to transform long-form content into engaging marketing assets effortlessly. Discover how this AI technology can learn your unique tone of voice and streamline your content creation process, making it more efficient without sacrificing quality.

Key Takeaways:

• AI-Powered Content Creation: Learn how Capsho Next Gen uses self-learning AI to generate content that mirrors your unique voice and style, eliminating the need for extensive manual edits.
• Efficiency Without Compromise: Understand the importance of balancing efficiency with quality in content creation, and how Capsho Next Gen achieves this balance.
• Revolutionary Features: Discover the new features of Capsho Next Gen, including the ability to create personas, generate various content types, and even build landing pages and lead magnets.
• Content Habit Challenge: Join the upcoming 21-day content habit challenge co-hosted by Capsho and Ecamm Live to enhance your content creation skills and consistency.

Plus, we discussed the decision to rebuild Capsho from the ground up, the future of AI in content creation, and the exciting opportunities for entrepreneurs to leverage these advancements.

Don't miss out on this opportunity to revolutionize your content creation process. Join the 21-day Content Habit Challenge at contenthabitchallenge.com or check out Capsho at capsho.com.

00:00 Introduction and Opening Remarks

00:14 Welcome to Rocky Mountain Marketing

00:45 Introducing Deidre and CapShow

03:35 The Evolution of CapShow

07:46 CapShow Next Gen: Features and Benefits

26:37 The 21-Day Content Habit Challenge

31:45 Conclusion and Call to Action

Visit Deirdre Tshein’s social media pages:

Website: https://deirdretshien.com/

Instagram: https://www.instagram.com/deirdretshien/

LinkedIn: https://www.linkedin.com/in/deirdretshien/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#AI #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #NextGenTech #ContentMarketing

Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to grow your podcast and connect with your audience? Wish you had insider tips and strategies to elevate your show? This episode of Rocky Mountain Marketing is packed with game-changing insights from a recent podcast intensive. If you're ready to transform your podcasting journey, this episode is for you!

Key Takeaways:

1. Understanding Your Audience: Learn the importance of creating detailed listener personas to tailor your content effectively.

2. Crafting Engaging Content: Explore different episode formats and structures, and understand the significance of a strong podcast hook and a content calendar.

3. Growth Strategies: Discover effective techniques for podcast growth, including leveraging guest shares, optimizing for SEO, and tracking podcast metrics.

4. Podcast Monetization: Explore various monetization strategies, from sponsorship strategies and ads to premium content and exclusive offerings.

Plus, Katie announces the launch of a new podcast membership offering ongoing support, exclusive resources, and a community for podcasters. Members will have access to monthly webinars, Q&A sessions, and a library full of templates, guides, and courses. Stay ahead of social media trends, enhance your podcast production, and maintain podcast consistency with our marketing strategies.

Don't miss out on this opportunity to enhance your podcasting journey. Join the waitlist for the podcast membership at KatieBrinkley.Live/Membership.

00:00 Introduction: Transform Your Podcasting Journey

00:38 Podcast Intensive Insights: Key Takeaways

01:32 Understanding Your Audience: The Foundation of Growth

03:08 Crafting Engaging Content: Tips and Strategies

04:06 Growth Strategies: Expanding Your Reach

05:45 Monetization: Turning Passion into Profit

06:56 Exciting Announcement: Launching a Podcast Membership

09:36 Conclusion: Keep Creating and Innovating

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

LinkedIn: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#podcasting #podcaststrategy #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I welcome back one of the most popular guests, Atiba De Souza. Known as the "video content Superman," Atiba shares his evolved strategies for creating impactful social media content. Dive into a conversation about the importance of understanding your audience, the power of pre-framing, and the three essential content buckets: Why, How, and What. Atiba also discusses his latest insights on using AI and video to enhance social media strategies, making this a must-listen for anyone looking to elevate their digital marketing game.

One of the key takeaways from this episode is the introduction of the three essential content buckets: Why, How, and What. Atiba breaks down these buckets as follows:

1. **Why Content**: This is the largest bucket, comprising about 70% of your content. It focuses on why certain things are important, sharing values, and connecting with your audience on a deeper level.

2. **How Content**: This bucket demonstrates how you do something, offering insights into your processes and showcasing your expertise.

3. **What Content**: Contrary to what many might think, this is not about what you do but rather asking if your audience would like your help with something, subtly leading them to engage with your services or products.

Whether you're a seasoned marketer or just starting, the lessons in this episode are sure to provide valuable guidance on your journey to success.

Visit Atiba de Souza’s social media pages:

LinkedIn: https://www.linkedin.com/in/atibadesouza

Website: https://atibadesouza.com/

Facebook: https://www.facebook.com/atibadesouza/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#video #aitool #podcasting #podcaststrategy #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding

Hosted on Acast. See acast.com/privacy for more information.

In the dynamic world of entrepreneurship, the mindset you bring to the table can be the difference between stagnation and remarkable success. As a business owner, it’s easy to fall into the trap of playing small—letting doubt, fear, and a lack of immediate results hold you back. But what happens when you start thinking big and playing big? The results can be transformative.

Playing Big vs. Playing Small

• Katie reflects on her past experiences of self-limitation and encourages listeners to avoid thinking small.
• She stresses the significance of stepping out of one's comfort zone, taking calculated risks, and setting ambitious goals.

Environmental Influence

• The episode highlights the importance of surrounding oneself with positive influences and engaging in inspiring projects.
• Katie asks listeners to evaluate their environment and make necessary changes to foster growth and enthusiasm.

Social Media Strategies

• Katie emphasizes the role of consistent and authentic social media engagement in building a strong brand.
• She discusses the need for a strategic content calendar and the benefits of using dynamic content to attract and engage an audience.

Investing in Personal Development

• Continuous personal and professional development is a recurring theme, with Katie sharing her experiences with coaches, masterminds, and workshops.
• The importance of learning and growing as an entrepreneur is underscored.

Long-term Benefits of Playing Big

• The episode concludes with a discussion on the long-term advantages of maintaining a bold and confident approach in business.
• Katie encourages resilience, patience, and perseverance in achieving business goals and enhancing overall well-being.

00:00 Introduction to Quick Cast Episodes

00:14 Reflecting on Confidence and Playing Small

01:39 The Power of Thinking Big

02:03 Sponsoring Events and Pushing Comfort Zones

03:07 Launching a Podcast as a Bold Move

03:59 Social Media Strategies for Playing Big

05:25 Five Strategies to Start Playing Big

06:31 Personal Development and Continuous Learning

08:44 The Importance of Authenticity

09:07 Incorporating Magic Mind into Your Routine

09:52 Long-Term Benefits of Playing Big

11:19 Conclusion and Final Thoughts

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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You have a limited offer you can use now, that gets you up to 48% off yourfirst subscription or 20% off one time purchases with codeROCKYMOUNTAIN20 at checkout. You can claim it at: https://www.magicmind.com/rockymountain

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#mindset #confidence #businessgrowth #socialmediagrowth #businesssuccess #howtobeasuccessfulbusinessowner #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

GET YOUR 75 HOOKS HERE: https://www.keenyakelly.com/75hooks/

In this week's episode of Rocky Mountain Marketing, we're diving deep into the world of short form video content strategy with none other than Keenya Kelly. From TikTok marketing for business to vertical video marketing tips, we covered it all.

In this episode, you will be able to:

• Master the art of creating thumb-stopping short-form video content that captivates your audience's attention.
• Uncover the secrets to leveraging TikTok as a powerful marketing tool for your business, reaching a younger and highly engaged audience.
• Discover the key techniques for crafting compelling vertical videos that stand out and drive higher engagement on social media platforms.
• Learn how to craft irresistible video hooks that instantly grab your audience's interest and keep them hooked throughout your content.
• Explore effective strategies for growing your email list through strategic and engaging social media tactics.

The key moments in this episode are:

00:00:00 - Introduction to Rocky Mountain Marketing                  

00:00:30 - Importance of Short Form Video                  

00:03:40 - Creating Effective Short Form Video Content         

00:07:31 - Moving Audience from Brand Awareness to Action         

00:10:10 - Power of Hooks in Short Form Video         

00:13:02 - Importance of Captions on TikTok         

00:14:43 - Importance of Hashtags on TikTok         

00:16:57 - YouTube Content Strategy         

00:19:09 - Live Video Strategy         

00:22:36 - Future of TikTok         

00:26:08 - The Challenge of Stopping the Scroll         

00:26:43 - Overcoming Resistance to Short Form Video         

00:28:03 - Success Story: Dr. Mary Claire Haber         

00:29:41 - Connect with Keenya Kelly      

Visit Keenya Kelly social media pages:

Website: https://www.keenyakelly.com/

LinkedIn: https://www.linkedin.com/in/keenyakelly/

Instagram: https://www.instagram.com/keenyakelly/

Youtube: https://www.youtube.com/c/KeenyaKelly

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#podcasting #podcaststrategy #modcasting #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding

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Is your Instagram strategy feeling a bit stagnant? Tune into our latest QuickCast episode for exclusive insights from Instagram chief Adam Mosseri. We dive deep into the key factors driving post reach, the transformative power of video content, and the future of content discovery on the platform.

Key Takeaways:

1. Content Shares Matter: Mosseri emphasizes the importance of content shares in driving reach. The more your content is shared, the better it performs.

2. Video Dominance: More than half of the time spent on Instagram is dedicated to video. Embrace video content to engage your audience effectively.

3. AI-Based Recommendations: Instagram is focusing on showing users content from profiles they don’t follow, similar to TikTok’s "For You" feed.

4. Support for Smaller Creators: Instagram aims to support smaller creators and improve their reach, though results may vary.

5. Silent Viewers: Around half of all video impressions on Instagram are viewed with the sound off, so incorporating on-screen text is crucial.

Stay ahead of the curve by leveraging these insights to refine your Instagram strategy. Subscribe to "Rocky Mountain Marketing" for more expert tips and strategies to elevate your social media game.

Ready to explore the future of Instagram? Let’s dive in together!

00:00 Introduction to Instagram's Latest Trends

00:44 Insights from Instagram Chief Adam Mosseri

01:35 Boosting Your Focus and Productivity

02:39 Key Factors Driving Instagram Reach

03:45 The Power of Video Content

04:45 AI-Based Recommendations and Content Discovery

07:41 Opportunities for Smaller Creators

08:51 The Importance of Silent Viewers and Political Content

09:42 Conclusion and Final Thoughts

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

---------------------------------------------------------------------------------

You have a limited offer you can use now, that gets you up to 48% off yourfirst subscription or 20% off one time purchases with codeROCKYMOUNTAIN20 at checkout. You can claim it at: https://www.magicmind.com/rockymountain

----------------------------------------------------------------------------------

#adammosseri #instagramupdate #adammosseriinterview #socialmediagrowth #businesssuccess #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness

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