Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Are you struggling to lead your growing business effectively? In this eye-opening episode of Rocky Mountain Marketing, I sit down with Amanda HarNess, a coach and consultant specializing in the leadership first approach. We explore the crucial role of leadership in scaling your business and creating a thriving work environment.

Discover how to:

• Foster a sense of purpose in your employees
• Adapt your leadership style for remote and hybrid work environments
• Avoid common leadership pitfalls that hinder business growth
• Implement quick, impactful strategies to improve team dynamics

Whether you're leading a team of five or managing a large corporation, this episode will equip you with practical tools to enhance your leadership skills and propel your business forward.

Ready to transform your leadership approach and take your business to new heights? Tune in now and learn how to create a thriving, purposeful work environment that drives success!

00:00:00 Introduction to Rocky Mountain Marketing with Katie Brinkley

00:01:30 Meet Amanda Harness: Leadership First Approach Expert

00:04:15 The Importance of Purpose in Employee Engagement

00:08:30 Adapting Leadership for Remote Work Environments

00:12:45 Common Leadership Mistakes and How to Avoid Them

00:17:20 Quick Strategies for Effective Leadership

00:21:00 Closing Thoughts and How to Connect with Amanda

00:00:00 Purpose-Driven Leadership: The Key to Employee Engagement

00:02:38 Introducing Amanda Harness: Leadership Coach and Consultant

00:05:53 The Human Element in Leadership: Beyond Numbers

00:07:34 Personality Tests in Leadership: Information Gathering Tools

00:10:21 Creating Purpose-Driven Employees

00:16:44 The Leadership First Approach: Solving People Problems

Visit Amanda HarNess's social media pages:

Website: https://businessexcelerated.com/ 

LinkedIn: https://www.linkedin.com/in/amanda-harness-business-excelerated

Email: [email protected]

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#leadershipstrategies #leadership #businessgrowth #businessmindset #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness

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Are you aware of the recent changes to LinkedIn's AI data usage policy? This update could significantly impact how your personal and professional information is used on the platform. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm breaking down what you need to know about LinkedIn's new approach to AI and data handling.

Why This Matters to You:

• Your public posts and possibly even private messages could be used to train AI models
• This policy is already in effect for most users
• The implications for business owners, marketers, and professionals are substantial

Key Points We'll Cover:

• The specifics of LinkedIn's updated privacy policy
• How this change compares to other social media platforms' policies
• The potential use of direct messages (DMs) in AI training
• Steps you can take to protect your privacy
• Long-term impacts on businesses and personal brands

Did you know? LinkedIn has introduced an opt-out option for AI training, but it's not widely known or utilized.

As someone who considers LinkedIn my favorite social media platform, I'm here to guide you through these changes and help you make informed decisions about your online presence.

Don't let your data be used without your knowledge or consent. Tune in now to understand how these changes affect you and learn what actions you can take to maintain control over your information on LinkedIn.

Remember, social media was designed for human-to-human connections. Let's ensure we're using it that way!

00:00 Introduction to LinkedIn's New AI Policy

00:27 LinkedIn's AI Data Usage Policy Update

00:52 Implications for LinkedIn Users

02:39 Opting Out of AI Training

03:02 Impact on Business and Personal Brands

05:06 Privacy Concerns and Regional Differences

05:49 The Future of AI on Social Media

06:24 Staying Human in a Digital World

07:23 Conclusion and Call to Action

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#linkedinupdate #linkedinAI #socialmediaupdate #socialmedianews #AI #trainingAI #conversations #DM #privacy #security #optin #realestatepodcast #podcast #businesspodcast #AItechnology #KatieBrinkley #news #community #connections

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In this episode of Rocky Mountain Marketing, I sit down with video production expert Luria Petrucci to demystify the world of video tech and help you create a professional home studio setup. Luria, a Podcast Hall of Fame inductee with 18 years of experience, has helped industry giants like Amy Porterfield and Michael Hyatt build their video empires. Now, she's here to share her wisdom with you!

In this eye-opening conversation, you'll discover:

• Why #video is crucial for building genuine #connections with your audience
• The three levels of video #production and which one is right for you
• Simple #lighting tricks to make you look like a pro on #camera
• How to choose the right software for your video needs
• The power of a "set it and forget it" studio setup

Plus, Luria reveals her game-changing course that simplifies the entire process of creating a home video studio. Whether you're a seasoned content creator or a camera-shy beginner, this episode will give you the confidence and tools to start leveraging video in your business.

00:00:00 - Introduction and Luria's background

00:04:30 - The power of video in building connections

00:09:15 - Simplifying video tech for beginners

00:15:45 - Lighting tips for a professional look

00:21:30 - Choosing the right video production software

00:27:00 - Creating a "set it and forget it" studio setup

00:32:15 - Overcoming camera shyness and fear

00:37:45 - Luria's new course and final thoughts

Ready to transform your video presence? Tune in now and learn how to create professional-looking videos that will captivate your audience and grow your business.

Get Luria's Course: katiebrinkley.live/video

Visit Luria Petrucci’'s social media pages:

Facebook: https://www.facebook.com/luriapersonal/ 

Youtube: https://www.youtube.com/livestreamingpros

LinkedIn: https://www.linkedin.com/in/luriapetrucci/

Instagram: https://www.instagram.com/luriapetrucci

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#videoproduction #livestreaming #facebooklive #youtubelive #youtubestrategy

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Are you ready to take your video content to the next level? In this episode of Rocky Mountain Marketing Quickcast, I'm excited to share a game-changing tool that's making waves in the content creation world: Captions AI.

As a long-time user who rediscovered this powerful app, I'm here to tell you why it's become an essential part of my content strategy. From its humble beginnings as an iPhone-only app to its current cross-platform availability, Captions AI has evolved into a must-have resource for content creators of all levels.

In this quick, action-packed episode, you'll discover:

• How Captions AI simplifies video editing and captioning
• The new features that make this tool stand out from the competition
• Why turning on your camera is crucial for connecting with your audience
• How to overcome common video creation challenges with AI assistance

Whether you're a seasoned content creator or just starting out, this episode will equip you with the knowledge to leverage Captions AI and elevate your video content game. Don't miss out on this opportunity to stay ahead in the fast-paced digital landscape.

Ready to revolutionize your video content? Tune in now and discover how Captions AI can help you create engaging, professional-looking videos that resonate with your audience!

00:00:00 Introduction to Rocky Mountain Marketing Quickcast

00:00:30 Rediscovering Captions AI: A Powerful Video Editing Tool

00:02:15 New Features and Cross-Platform Availability

00:04:30 Benefits of Using Captions AI for Content Creation

00:06:45 Overcoming Video Creation Challenges with AI Assistance

00:08:30 The Importance of Turning On Your Camera

00:10:15 Final Thoughts and Call to Action

00:00:00 Introduction to Rocky Mountain Marketing Quickcast: Weekly Digital Marketing Tips

00:00:51 Rediscovering Captions AI: A Powerful Video Editing Tool

00:04:30 Exploring Captions AI's Advanced Features and Pricing Plans

00:07:15 The Importance of Video Content and Overcoming Camera Shyness

00:08:51 Closing Thoughts and Call-to-Action for Listeners

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#videoediting #contentcreation #captionsai #aitools #ai #socialmediapodcast #contentcreator #digitalmarketingpodcast #podcast #smallbusinessowners #ceo #eyecorrectiontool #newfeatures #katiebrinkley

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Are you an entrepreneur who feels like you're constantly hitting a wall with your business growth? You're not alone. Many of us are unknowingly sabotaging our own success, especially when it comes to money.

In this eye-opening episode, I sit down with Becky Clabaugh, a transformational coach with over 30 years of experience. Becky reveals the hidden barriers that keep entrepreneurs from reaching their full potential and shares powerful insights on how to overcome them.

Here's what you'll discover in our conversation:

• The six "bugaboos" that secretly derail your financial success
• How your childhood experiences shape your current money mindset
• Why regulating your nervous system is crucial for business growth
• Practical strategies to shift your relationship with money
• The importance of community and connection in overcoming financial obstacles

Whether you're struggling with undercharging, overspending, or simply feeling stuck, this episode will give you the tools to break free from self-imposed limitations and create the thriving business you deserve.

Don't let your subconscious hold you back any longer. Tune in now and start your journey towards financial empowerment and business success!

00:00:00 Introduction to Rocky Mountain Marketing with Katie Brinkley

00:00:30 Meet Becky Clabaugh: Unlocking Entrepreneurial Success

00:04:09 Understanding the Nervous System's Impact on Money Habits

00:08:19 Exploring the Six Money Bugaboos

00:22:46 Overcoming Money Bugaboos and Achieving Financial Sustainability

Visit Becky Clabaugh's social media pages:

Website: https://beckyclabaugh.com/

LinkedIn: https://www.linkedin.com/in/beckyclabaugh/

Instagram: https://www.instagram.com/becky_clabaugh_coaching/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#moneymindset #businessgrowth #moneymindsetcoach #moneypodcast #businesspodcast #careerpodcast #authenticity #confidence #entrepreneur #ceo #smallbusinessowner #beckyclabaugh #business #katiebrinkley #marketing #denverbusiness

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Are you confident your social media strategies are on the right side of the law? The Federal Trade Commission (FTC) has just unveiled new regulations that could shake up your online presence. These rules target authenticity in social media, and non-compliance could result in serious penalties.

In this episode of Rocky Mountain Marketing Quickcast, we're diving into these crucial FTC regulations and what they mean for your business online.

As your go-to source for actionable advice in digital marketing, I'm here to break down:

1. The specifics of the new FTC rules and why they matter

How these regulations impact reviews, endorsements, and influencer partnerships

2. Practical steps to ensure your marketing strategies remain compliant

3. The potential consequences of non-compliance (including hefty fines)

4. Why embracing these changes can actually boost your brand's reputation

Did you know that 93% of consumers say online reviews influence their purchasing decisions? With stakes this high, it's essential to understand how to navigate these new guidelines ethically and effectively.

Whether you're a seasoned marketer or a business owner new to the digital landscape, this episode will equip you with the knowledge to adapt your strategies and stay ahead of the curve. Don't let these new regulations catch you off guard – tune in now to protect your business and build trust with your audience.

00:00:00

FTC's New Social Media Rules: What Marketers Need to Know

00:01:56

Understanding the Impact of FTC's New Guidelines on Digital Marketing

00:04:15

The Importance of Authentic Reviews and Consumer Trust in Digital Marketing

00:06:30

Influencer Marketing and Disclosure Requirements Under New FTC Rules

00:08:20

Practical Steps for Compliance with FTC's New Social Media Regulations

00:10:30

Embracing Transparency and Authenticity in Digital Marketing Strategies

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#ftcregulations #socialmediaethics #authenticity #influencermarketing #branding #podcast #entrepreneurlife #socialmediastrategy

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Are you ready to revolutionize your influence and skyrocket your entrepreneurial success? Video podcasting might just be the game-changer you've been searching for.

In this episode, I sit down with Joie Gharrity, a Hollywood veteran turned digital media mogul, to explore how video podcasting can transform your brand and amplify your reach. With over 20 years of experience in the entertainment industry, Joie shares her journey of building the Superstar Women Entrepreneurs network and reveals why video content is the secret sauce for modern entrepreneurs.

Here's what you'll discover in this power-packed conversation:

1. Why video podcasting outperforms other forms of content in building influence

2. The importance of collaboration and community in growing your brand

3. How to leverage your authentic self to create meaningful connections with your audience

4. Strategies for repurposing your video content across multiple platforms

5. The future of digital media and why now is the time to stake your claim

Whether you're a seasoned business owner or just starting out, this episode will inspire you to step into the spotlight and harness the power of video podcasting. Don't miss out on this opportunity to learn from a true industry innovator.

Ready to elevate your entrepreneurial game? Tune in now and discover how you can become the superstar of your niche!

00:00:00 The Power of Video Podcasting for Influence

00:00:41 Introducing Joey Garrity and Her Entrepreneurial Journey

00:02:41 From Hollywood to Entrepreneurship: Joey's Inspiration

00:05:30 Building a Media Empire for Entrepreneurs

00:09:48 The Impact of Video Podcasting on Influence and Earning Power

00:11:37 The Importance of Face Recognition in Building Influence

00:16:34 Understanding Influence vs. Being an Influencer

00:20:11 Future Plans and Industry Predictions

00:22:48 Getting Started and Overcoming Technology Barriers

00:23:35 Virtual Swag Bag and Closing Thoughts

Visit Joie Gharrity's social media pages:

Website: https://joieg113.com/

LinkedIn: https://www.linkedin.com/in/joiegharrity/

Facebook: https://www.facebook.com/JoieG113/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#videopodcast #videocontent #hollywood #networking #influencer #mindset #finance #businesspodcast #careerpodcast #authenticity #confidence #entrepreneur #ceo #smallbusinessowner #joiegharrity #branding #katiebrinkley #marketing #superstar

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Are you a solopreneur or small business owner struggling to keep up with the demands of social media marketing? Feeling overwhelmed by the constant need to create content, analyze data, and stay ahead of the competition? This video is for you.

We'll dive into the game-changing features of Metricool, a powerful social media management tool that can revolutionize your approach to social media marketing. With Metricool, you'll gain access to a suite of intuitive tools that streamline your workflow, save you time, and help you craft a strategic, data-driven social media presence.

Here's what you can expect to learn from this episode:

• Seamless integration with Google Drive and Canva, allowing you to upload and schedule content effortlessly.
• Comprehensive analytics to track your performance, monitor competitors, and identify winning strategies.
• Scheduling capabilities that enable you to plan and publish content consistently across multiple platforms.
• Time-saving features that free up your schedule, so you can focus on running your business.

Whether you're a seasoned entrepreneur or just starting out, this video will equip you with the tools and insights to leverage Metricool and take your social media marketing to new heights. Say goodbye to the overwhelm and hello to a streamlined, strategic approach that drives real results.

00:00:22 The Power of Metricool in Social Media Management

00:04:31 Strategic Social Media Posting with Less Frequency

00:06:46 Call to Action for Audience Engagement

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#Metricool #ContentCreation #Strategy #businesssuccess #businessgrowth #businessmindset #leadership #contentcreation #digitalmarketing #authenticity #podcast #businesspodcast #entrepreneurs #CEO #accountmanager #denverbusiness #smallbusinessowners

Hosted on Acast. See acast.com/privacy for more information.

Tired of struggling to make ends meet as a freelancer or solopreneur? Discover the secrets to unlocking financial freedom and transforming your income potential.

In this video, we sit down with Austin L. Church, author of "Free Money," to uncover powerful strategies for pricing your services confidently and sustainably. Whether you're a seasoned freelancer or just starting your entrepreneurial journey, you'll gain invaluable insights to break free from the cycle of undercharging and overworking.

Here's what you can expect to learn from this insightful episode:

• Calculate your "survival rate" – the minimum hourly rate you need to avoid financial trouble and keep your business afloat.
• Determine your "dream rate" – the rate that allows you to thrive, not just survive, and achieve your financial goals.
• Shift from hourly billing to fixed-price projects to increase your earning potential and eliminate client pushback on rates.
• Position your pricing for maximum impact by anchoring it to the outcomes and value you deliver for clients.
• Overcome limiting beliefs around charging premium rates and confidently command the fees you deserve.
• 
  

With Austin's wealth of experience as an agency owner turned business coach, you'll gain a fresh perspective on pricing, mindset, and the path to sustainable success as a freelancer or solopreneur.

Don't miss this opportunity to unlock your true earning potential and achieve the financial freedom you've been craving!

00:00:00 Dreaming of Free Money

00:02:50 Transition from Agency Owner to Business Coach

00:06:29 Navigating Career Crossroads

00:09:20 The Struggle of Balancing Work and Life as a Freelancer

00:11:09 Recognizing and Addressing Burnout

00:13:44 Impact of Pricing on Workload and Burnout

00:14:20 Strategies for Sustainable Business Growth

00:19:33 Setting Your Pricing Structure

00:25:10 Impact of Free Money on Pricing Structures

00:26:00 Building Confidence in Pricing

00:27:12 Empowering Others Through a Process

00:27:40 Connecting with the Author

Visit Austin Church's social media pages:

Website: https://www.austinlchurch.com/

LinkedIn: https://www.linkedin.com/in/austinlchurch

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#freelancerpricing #solopreneur #income #financialfreedomforfreelancers #howtopricefreelanceservices, #freelanceratecalculator #valuebasedpricingforfreelancers #mindset #finance #businesspodcast #careerpodcast #selfworth #confidence #entrepreneur #ceo #smallbusinessowner #austinchurch #freemoney #katiebrinkley #digitalcreator #contentcreation

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Have you ever found yourself chasing perfection, only to realize that imperfections often make something truly special? In this week's Rocky Mountain Marketing Quick Cast, I share a heartfelt story about baking my daughter's birthday cake and the valuable lesson of embracing flaws. I'll delve into how this lesson applies to business success, emphasizing the importance of authenticity in business growth and social media.

Join me as I discuss the power of letting go of perfectionism, especially for entrepreneurs striving to deliver the perfect product, service, or marketing strategy. Learn how embracing customer feedback and showing your true self can build trust and create a deeper connection with your audience.

Tune in for actionable tips on overcoming the paralysis of perfectionism, fostering a creative team culture, and leveraging your unique imperfections to stand out in the digital landscape.

00:00 Embracing Imperfections: A Story of a Birthday Cake

00:54 The Birthday Cake Disaster

04:06 A Lesson in Perfectionism

05:39 Applying Imperfection to Business

07:50 The Pressure of Perfection in Social Media

10:20 Final Thoughts and Takeaways

11:47 Conclusion and Call to Action

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#perfection #imperfect #justdoit #businesssuccess #businessgrowth #businessmindset #leadership #contentcreation #digitalmarketing #authenticity #podcast #businesspodcast #entrepreneurs #CEO #accountmanager #denverbusiness #smallbusinessowners

Hosted on Acast. See acast.com/privacy for more information.