Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

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Rocky Mountain Marketing- Digital Marketing for Entrepreneurs episodes

  • How to Get Picked for the Stage and Grow Your Business with Aurora Gregory

    Have you ever wondered how some entrepreneurs seem to effortlessly secure high-profile speaking gigs? As a business owner, you know the immense power of networking face-to-face with your ideal customers. Yet traditional networking events only allow you to make a few meaningful connections at a time. 


    In this episode, you will be able to:

    • Craft an irresistible speaker one sheet that grabs attention and secures speaking opportunities.
    • Uncover the best strategies for finding speaking opportunities in the post-COVID world and stand out from the competition.
    • Master the art of leveraging public speaking to drive business growth and expand your influence.
    • Network like a pro to effortlessly secure high-value speaking engagements and establish valuable connections.
    • Navigate the journey from entrepreneur to sought-after speaker and unlock new avenues for success.


    00:00 Introduction to Public Speaking

    00:17 Welcome to Rocky Mountain Marketing

    00:53 Katie's Speaking Journey

    01:37 Introducing Aurora Gregory

    03:36 The Importance of Public Speaking

    04:54 Finding Speaking Opportunities

    07:44 Creating Your Speaker One Sheet

    19:57 Do's and Don'ts for New Speakers

    26:21 Final Thoughts and Resources

    28:15 Conclusion and Next Steps


    Visit Aurora Gregory’s' social media pages:

    Website: https://auroragregory.com/

    LinkedIn: https://www.linkedin.com/in/auroragregory/

    Create Your One Sheet Now: https://getpickedtospeak.com/checklist 


    Learn more about Katie and Next Step Social Communications:

    Speaking: https://katiebrinkley.com/

    Website: https://www.nextstepsocialcommunications.com

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/

    Facebook: https://www.facebook.com/groups/socialprofitlab


    #speaking #publicspeaking #coach #speakonstage #auroragregory #katiebrinkley #speaker #businessstrategy #onesheet #pitch #summit #onlinesummit #presenter #entrepreneur #mindset #businesssuccess #growthmindset #ceo #smallbusinessowners #denverbusiness

    Hosted on Acast. See acast.com/privacy for more information.

    30 min
  • Level Up Your Instagram Game: 5 Key Updates You Can't Miss

    Are you ready for a game-changing revelation about Instagram's latest updates? Well, hold onto your hats because there's something unexpected brewing in the social media world. It's not just about typical updates; it's about a whole new level of engagement and sales potential. 


    In this episode, you will be able to:

    • Master the Latest Instagram Updates for Businesses: Stay ahead of the competition with insider knowledge on Instagram's newest features tailored for businesses.
    • Maximize Your Reach with Instagram's Carousel Posts: Learn how to captivate and engage your audience through the power of visually stunning and interactive carousel posts.
    • Elevate Your Content with Instagram's In-App Text Overlay Feature: Unleash the potential of your posts with creative and attention-grabbing text overlays using Instagram's built-in features.
    • Boost Engagement with Instagram Polls: Discover how to connect with your audience in a fun and interactive way, driving higher engagement and valuable insights.
    • Step Up Your Sales Game: Selling Products Directly on Instagram: Unlock the secrets to effectively showcasing and selling your products directly on Instagram, turning followers into loyal customers.


    00:00 Introduction to Instagram's Evolution

    00:26 Welcome to Rocky Mountain Marketing

    00:52 Latest Instagram Updates Overview

    01:45 Instagram Feed Updates

    03:13 New In-App Text Overlay Feature

    04:14 Using Polls for Engagement

    05:30 Quick Break and Sponsor Message

    06:35 Streamlined Purchasing Process

    07:29 Broadcast Channels and Live Streaming

    10:34 Recap and Final Thoughts

    12:05 Challenge and Closing Remarks


    Learn more about Katie and Next Step Social Communications:


    Speaking: https://katiebrinkley.com/

    Website: https://www.nextstepsocialcommunications.com

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/

    Facebook: https://www.facebook.com/groups/socialprofitlab


    #instagramupdate #metaupdate #instagramnews #katiebrinkley #socialmediaupdate #socialmedianews #contentcreators #entrepreneurs #realtors #realtolife #denverbusiness #ceo #ecommerce #serviceproviders #businesscoach #strategy #businessstrategy #podcast #businesspodcast #inappfeature #carousel #broadcastchannel

    Hosted on Acast. See acast.com/privacy for more information.

    15 min
  • The Key to Making Professional Quality Videos With Ecamm with Katie Fawkes

    Are you finding it challenging to overcome the fear of being on camera for your live streams and videos?


    In a recent podcast episode, I had an enlightening conversation with Katie Fawkes, Director of Marketing at eCamm, about the importance of conquering this fear and how it can positively impact your video content creation.


    In this episode, you will be able to:

    1. Master live streaming with Ecamm and elevate your content creation game.

    2. Conquer the fear of being on camera and unleash your authentic self.

    3. Harness the power of live streaming for marketing and watch your brand reach new heights.

    4. Seamlessly integrate Ecamm with Zoom for next-level video conferencing.

    5. Craft captivating video content with Ecamm that keeps your audience engaged and coming back for more.


    If you've been hesitant about stepping in front of the camera, consider the empowering potential of live streaming through tools like eCamm.


    Have you explored live streaming as a means to overcome your own camera fears? I'd love to hear your thoughts and experiences.


    00:00 Introduction to Rocky Mountain Marketing

    00:30 Special Guest: Katie Fawkes from Ecamm

    02:23 Overcoming Camera Shyness

    05:24 The Power of Live Streaming

    09:14 Ecamm's Features and Integrations

    18:30 Ecamm Community and Creator Camp

    26:09 Final Thoughts and How to Connect


    Visit Katie Fawkes' social media pages:


    The Flow Podcast: https://flow.ecamm.com/

    LinkedIn: https://www.linkedin.com/in/katie-anne-fawkes/

    Youtube: https://www.youtube.com/@EcammLive


    Learn more about Katie and Next Step Social Communications:


    Speaking: https://katiebrinkley.com/

    Website: https://www.nextstepsocialcommunications.com

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/

    Facebook: https://www.facebook.com/groups/socialprofitlab


    #ignite #success #passion #businessmindset #simplifyyourbusiness #katiefawkes #businesscoach #katiebrinkley #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness #LiveStreaming #VideoContent #eCamm #ContentCreation #MarketingTips

    Hosted on Acast. See acast.com/privacy for more information.

    30 min
  • What's New in the Threads API?

    Meta's Threads just got a major upgrade, and it's time to pay attention. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm breaking down the game-changing features that could revolutionize your social media strategy.



    What's New in the Threads API?
    • Real-time notifications that keep you connected
    • Carousel posts with up to 20 photos or videos
    • Character limit-free links for seamless sharing
    • Enhanced accessibility features for inclusive content
    • Fediverse integration for expanded reach



    Why These Updates Matter:
    • Instant engagement opportunities with your audience
    • More creative freedom in visual storytelling
    • Improved content sharing without sacrificing your message
    • Broader accessibility and potential SEO benefits
    • Access to decentralized platforms for wider exposure


    Did you know? You can now receive real-time notifications when someone replies to your Threads posts, allowing for immediate engagement with your audience.


    Whether you're a seasoned Threads user or still on the fence, these new features offer compelling reasons to integrate this platform into your marketing mix.

    Learn how to leverage these tools to enhance your content strategy, boost engagement, and expand your reach.


    Are you ready to take your Threads game to the next level? Tune in now to discover how these API updates can transform your social media presence and help you connect with your audience in new, exciting ways.


    Remember, in the fast-paced world of social media, staying ahead of the curve is key. Don't miss out on these powerful new features that could give your brand the edge it needs!


    00:00 Introduction to New Meta Features

    00:35 Meta's New Threads API Features

    02:09 Webhook Notifications: Real-Time Engagement

    04:00 Enhanced Carousel Posts for Visual Storytelling

    04:55 Separate Links from Character Limits

    06:49 Accessibility Improvements: Alt Text and More

    08:08 Fediverse Integration: Expanding Your Reach

    09:30 Recap and Final Thoughts

    10:50 Conclusion and Call to Action


    Learn more about Katie and Next Step Social Communications:

    Speaking: https://katiebrinkley.com/

    Website: https://www.nextstepsocialcommunications.com

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/

    Facebook: https://www.facebook.com/groups/socialprofitlab


    #Threads #MetaUpdate #MetaUpdate #ThreadsUpdate #DigitalMarketing #BusinessStrategy #StoryTelling #Marketing #Engagement $contentstrategy #socialmediaupdate #api #tools #socialmedia #quickcast #katiebrinkley #SEO

    Hosted on Acast. See acast.com/privacy for more information.

    12 min
  • Simplifying for Success: Scaling with an Abundant Mindset with Kami Guildner

    Are you feeling disconnected from your business? You're not alone. In this eye-opening episode of Rocky Mountain Marketing, I sit down with Kami Guildner, a renowned coach and consultant who helps entrepreneurs scale their businesses with an abundant approach.


    Discover how to:

    • Reconnect with your entrepreneurial passion
    • Simplify your business for greater success
    • Build a supportive community that fuels your growth
    • Create a business model that aligns with your dream lifestyle


    Did you know? Effective entrepreneurship isn't about doing it all - it's about doing what truly matters.


    Key insights you'll gain:

    • Why female entrepreneurs often struggle with burnout
    • The power of pausing and reflecting on your business journey
    • How to shift from a "do it all" mindset to a "do what matters" approach
    • The importance of dreaming big and setting audacious goals


    Whether you're a seasoned entrepreneur feeling stuck or a newcomer looking to build a sustainable business you love, this episode is packed with actionable advice to help you fall in love with your business all over again.


    Ready to transform your entrepreneurial journey and create a business that truly lights you up? Tune in now and learn how to lead with your heart, simplify your strategies, and build a thriving community that supports your vision!


    Visit Kami Guildner's social media pages:

    Website: https://www.kamiguildner.com/

    Apple Podcast: https://podcasts.apple.com/us/podcast/extraordinary-women-radio/id1216249277

    LinkedIn: https://www.linkedin.com/in/kamiguildner/


    Join us on Extraordinary Women Ignite using the link below.


    https://www.kamiguildner.com//ignite

    Use EWR code to get $200 discount in ticket price.



    Learn more about Katie and Next Step Social Communications:

    Speaking: https://katiebrinkley.com/

    Website: https://www.nextstepsocialcommunications.com

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/

    Facebook: https://www.facebook.com/groups/socialprofitlab


    #ignite #success #passion #businessmindset #simplifyyourbusiness #kamiguildner #businesscoach #katiebrinkley #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness

    Hosted on Acast. See acast.com/privacy for more information.

    27 min
  • Maximize Your #Instagram Reach: The Truth About #Video Editing

    Ever wondered if editing your Instagram videos in third-party apps might be hurting your reach? I'm here to put that myth to rest once and for all. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm breaking down the truth about Instagram's algorithm and video editing, straight from the source.



    What You'll Discover:
    • The real impact of using third-party editing apps on your Instagram reach
    • Instagram's official stance on video editing, as revealed by Adam Mosseri
    • The one factor that actually affects your video performance
    • Practical tips for creating high-quality, algorithm-friendly content

    Did You Know?

    Instagram doesn't penalize videos edited outside the app, but there's a catch that could be sabotaging your reach without you realizing it.



    Key Takeaways for Content Creators:
    • Why you can confidently use your favorite editing tools without fear
    • The surprising truth about watermarks and their impact on your content's performance
    • How to ensure your videos get maximum exposure on Instagram
    • Strategies for creating platform-specific content that resonates with your audience

    Are you inadvertently limiting your Instagram reach? Learn how to navigate the platform's algorithm and create content that truly shines, regardless of where you edit it.


    Remember, in the world of social media, it's not about where you create your content, but how you present it to your audience.


    Tune in now to debunk this persistent myth and discover how to make Instagram's algorithm work for you, not against you!


    00:00 Introduction to Instagram Video Editing Myths

    00:32 Debunking the Myth: Third-Party Apps and Instagram Reach

    03:02 The Truth About Watermarks and Reach

    05:08 Practical Tips to Avoid Watermarks

    08:03 Final Takeaways and Conclusion


    Resources"

    Adam Mosseri's Instagram Update - https://www.instagram.com/reel/DAbgNOaAFBW/?utm_source=ig_web_copy_link


    Learn more about Katie and Next Step Social Communications:

    Speaking: https://katiebrinkley.com/

    Website: https://www.nextstepsocialcommunications.com

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/

    Facebook: https://www.facebook.com/groups/socialprofitlab


    #InstagramUpdate #AdamMosseri #MythBuster #Algorithm #InstagramNews #ContentCreators #KatieBrinkley #VideoEditingTools #InstagramReach #WatermarkFree #EngageAuthentically #InstagramContent #AITools #Videos #InAppVideoEditing

    Hosted on Acast. See acast.com/privacy for more information.

    10 min
  • Personal Branding Tips to Grow Your Influence with Brandon Birkmeyer

    In this episode of Rocky Mountain Marketing, I’m excited to sit down with personal branding expert and podcast host, Brandon Birkmeyer. Brandon has worked with some of the biggest brands in the world like Coca-Cola and Apple, and today, he’s here to share his strategies for building a personal brand that stands out. We’ll dive into why creating a personal brand is crucial whether you're an entrepreneur or working in the corporate world, and how content creation—especially podcasting—can help you grow your influence.


    We’ll talk about overcoming the fear of putting yourself out there, tips for building authority and credibility, and why consistency is key when it comes to standing out in a crowded market. Brandon also shares insights from his new book Front and Center Leadership and gives practical advice on how to step into the spotlight with confidence. If you’ve ever wondered how to grow your personal brand, this episode is packed with actionable takeaways just for you!


    Ready to start building your personal brand and leading with confidence? Check out Brandon Birkmeyer’s new book Front and Center Leadership for more actionable insights. And if you enjoyed this episode, don’t forget to subscribe and leave a review!


    00:00 Welcome to Rocky Mountain Marketing

    00:30 Introducing Today's Guest: Brandon Birkmeyer

    01:19 The Importance of Personal Branding

    03:32 Overcoming Reluctance and Building Confidence

    05:44 The Power of Unique Expression

    07:51 Finding Your Differentiator

    15:24 Building Authority, Influence, and Credibility

    16:41 Alternative Content Creation Strategies

    23:21 Balancing Personal Brand and Business

    27:26 Conclusion and Final Thoughts


    Visit Brandon Birkmeyer's social media pages:

    Website: https://www.brandsonbrands.com/

    Apple Podcast: https://podcasts.apple.com/podcast/id1462394344

    LinkedIn: https://www.linkedin.com/in/bbirkmeyer/


    Learn more about Katie and Next Step Social Communications:

    Speaking: https://katiebrinkley.com/

    Website: https://www.nextstepsocialcommunications.com

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/

    Facebook: https://www.facebook.com/groups/socialprofitlab


    #personalbranding #brandsonbrands #standout #businessgrowth #mindset #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness

    Hosted on Acast. See acast.com/privacy for more information.

    30 min
  • The Rise of Instagram Feed AI Curation with Katie Brinkley

    Ever wondered why Instagram won't let you see only posts from people you follow? It turns out, what we think we want isn't always what keeps us engaged. In this eye-opening episode of Rocky Mountain Marketing Quickcast, I'm pulling back the curtain on Instagram's algorithm and revealing why a chronological, following-only feed isn't coming back anytime soon.


    What You'll Discover:

    • The surprising reason Instagram won't return to a chronological feed
    • How TikTok's algorithm revolutionized social media content delivery
    • Why seeing content from accounts you don't follow might actually keep you more engaged
    • Instagram's chief Adam Mosseri's insights on user behavior and engagement


    Key Takeaways for Marketers and Business Owners:

    • Why follower count is no longer the most important metric
    • How to create content that thrives in an algorithm-first world
    • The types of posts Instagram's AI prioritizes


    Tune in now to understand the shifting dynamics of Instagram's feed and how you can use this knowledge to elevate your social media marketing strategy!


    00:00 Introduction: Control Your Instagram Feed

    00:17 Welcome to Rocky Mountain Marketing Quick Cast

    00:39 The Reality of Instagram's Feed Algorithm

    01:38 Why Instagram Won't Bring Back the Chronological Feed

    04:38 The Influence of TikTok on Social Media Algorithms

    08:53 Implications for Business Owners and Marketers

    11:08 Conclusion and Final Thoughts


    Learn more about Katie and Next Step Social Communications:

    Speaking: https://katiebrinkley.com/

    Website: https://www.nextstepsocialcommunications.com

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/

    Facebook: https://www.facebook.com/groups/socialprofitlab


    #instagram #instagramnews #update #socialmediastrategy #connection #engagement #networking #community #growyouraudience #katiebrinkley #podcast #businesspodcast #digitalmarketing #digitalmarketing #contentcreation #aitools #ai #marketers #businessowner

    Hosted on Acast. See acast.com/privacy for more information.

    13 min
  • How to Keep your Passion Alive? with Julie C. Butler

    Are you feeling disconnected from your business? You're not alone. Even successful entrepreneurs can lose their spark. In this eye-opening episode of Rocky Mountain Marketing, I sit down with Julie C. Butler, a branding and systems coach who rediscovered her passion after a major life change.

    Julie, an Amazon bestselling author and host of the "Build Your Beautiful Business" podcast, shares her journey of falling out of love with her business and how she reignited that flame. With over 15 years of experience, Julie offers invaluable insights for entrepreneurs at any stage.


    In this energizing conversation, you'll discover:

    • How to recognize when you're losing passion for your business
    • Strategies for reconnecting with your entrepreneurial spirit
    • The power of allowing yourself to pivot and explore new directions
    • Tips for creating an effective lead magnet that aligns with your evolving business


    Whether you're a seasoned entrepreneur feeling stuck or a newcomer looking to build a sustainable business you love, this episode is packed with actionable advice to help you fall in love with your business all over again.


    00:00 Welcome to Rocky Mountain Marketing

    00:30 Introducing Today's Guest: Julie C Butler

    01:25 Julie's Journey: From Canada to Costa Rica and Back

    02:38 Rediscovering Passion in Business

    09:34 The Importance of Branding and Messaging

    17:53 Creating Effective Lead Magnets

    26:11 Conclusion and Ways to Connect with Julie


    Visit Julie C Butler's social media pages:

    Website: https://juliecbutler.com/

    Facebook: https://www.facebook.com/juliecbutlerxo

    Instagram: https://www.instagram.com/juliecbutlerxo/


    Learn more about Katie and Next Step Social Communications:

    Speaking: https://katiebrinkley.com/

    Website: https://www.nextstepsocialcommunications.com

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/

    Facebook: https://www.facebook.com/groups/socialprofitlab


    #leadershipstrategies #leadership #businessgrowth #businessmindset #businesssuccess #team #community #smallbusinessowners #ceo #realestateagents #realtorlife #denverbusiness

    Hosted on Acast. See acast.com/privacy for more information.

    29 min
  • How to Use the #LinkedIn #CatchUp Feature?

    Are your LinkedIn connections gathering digital dust? Imagine if LinkedIn could gently nudge you to reconnect with old contacts, keeping your professional relationships fresh without the awkwardness. Well, that's exactly what we're exploring in today's Rocky Mountain Marketing Quickcast!


    In this action-packed episode, you'll discover:

    • What the LinkedIn Catch Up feature is and how it works
    • Why this tool is essential for maintaining a vibrant professional network
    • How to activate and make the most of this feature
    • Strategies for turning AI-suggested prompts into meaningful conversations


    Ready to supercharge your LinkedIn presence? This episode is packed with practical tips to help you leverage the Catch Up feature and build stronger, more meaningful professional relationships.

    Don't let valuable connections slip through the cracks. Tune in now and learn how to use LinkedIn's Catch Up feature to stay top-of-mind and open doors to new opportunities!

    Remember, in the world of professional networking, a simple "hello" can lead to incredible opportunities. Let's make every connection count!


    00:00 Introduction: Reconnecting on LinkedIn

    00:27 Welcome to Rocky Mountain Marketing QuickCast

    00:54 LinkedIn's New Catch Up Feature

    01:36 How the Catch Up Feature Works

    05:32 Activating and Using the Catch Up Feature

    07:15 Quick Break: MetriCool Tool

    07:49 Tips for Effective LinkedIn Engagement

    09:59 Conclusion and Next Steps


    Learn more about Katie and Next Step Social Communications:

    Speaking: https://katiebrinkley.com/

    Website: https://www.nextstepsocialcommunications.com

    Linkedin: https://www.linkedin.com/in/katiebrinkley

    YouTube: https://www.youtube.com/channel/@rockymountainmarketing

    Instagram: https://www.instagram.com/iamkatiebrinkley/

    Facebook: https://www.facebook.com/groups/socialprofitlab


    #linkedin #linkedinnews #update #socialmediastrategy #connection #engagement #networking #community #growyouraudience #katiebrinkley #podcast #businesspodcast #digitalmarketing #digitalmarketing #contentcreation #aitools #ai

    Hosted on Acast. See acast.com/privacy for more information.

    12 min

About Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

From the publisher's feed

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley,…

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