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I’m thrilled to kick off the new year with not one but two incredible guests: Mike Schmidt and AJ Rivera, the powerhouse team behind Agency Coach. With over 20 years of experience in the digital marketing world, Mike and AJ specialize in coaching agency owners and business leaders, offering actionable insights to help scale and grow. Their unique strategies blend lead generation, sales process optimization, and nurturing tactics that work for any business, not just agencies.
In this episode, you’ll learn:
Want to take your marketing game to new heights in 2025? Don’t forget to check out Mike and AJ’s free training at agencycoach.com/rockymountain. It’s a must-see for anyone looking to sharpen their strategy this year!
Start getting sponsors for your podcast and make a difference on your business.
http://www.sponsoryourpodcast.com/
skool.com/agencycoach
00:00 Introduction to Rocky Mountain Marketing
01:46 Meet Today's Guests: Mike Schmidt and Anthony Rivera
03:27 The Evolution of Digital Marketing Agencies
05:52 Understanding Business Fundamentals
11:30 The Importance of Lead Generation and Nurturing
15:26 Effective Nurturing Strategies
17:45 Educating Your Audience
18:31 Nurturing Through Personal Stories
19:32 Making the Offer: Fish Strategy
19:50 The Power of Simple Follow-Ups
21:06 Connecting Email Strategies to Social Media
25:04 Importance of Reviews for Local Businesses
27:19 How to Consistently Get Reviews
29:31 Conclusion and Final Thoughts
Visit Mike Schmidt’s social media pages:
Website: https://agencycoach.com/about/
LinkedIn: https://www.linkedin.com/in/anchorwave
Instagram: https://www.instagram.com/mrmikeschmidt/
Visit Anthony “AJ” Rivera’s social media pages:
Website: https://agencycoach.com/about/
LinkedIn: https://www.linkedin.com/in/anthonyrivera
Instagram: https://www.instagram.com/ant1832/
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#DigitalMarketing #AgencyGrowth #BusinessCoaching #MarketingStrategy #Entrepreneurship #ContentCreation #EmailMarketing #CustomerEngagement #OnlineReputation #LeadGeneration #DenverBusiness
Hosted on Acast. See acast.com/privacy for more information.
See omnystudio.com/listener for privacy information.
Is Zoom really the best tool for your podcast? In today’s quick cast, I’m diving into a question many podcasters have: Is Zoom really the best option for recording? Spoiler alert—it’s not! I’ll share why switching to Riverside transformed my podcasting process and how it can do the same for you.
From delivering better audio and video quality to offering incredible features built for creators, Riverside is a game-changer for anyone serious about podcasting or creating content.
In this episode, you’ll learn:
00:00 Introduction to Podcasting Tools
00:42 Welcome to Rocky Mountain Marketing QuickCast
01:16 The Importance of Quality in Podcasting
01:48 Introducing Riverside: A Game Changer
02:19 Why Riverside Beats Zoom: Audio Quality
04:39 The Power of Video in Podcasting
06:41 Monetizing Your Podcast
07:19 Riverside's Creator-Friendly Features
10:59 Recap and Final Thoughts on Riverside
13:08 Conclusion and Call to Action
Start getting sponsors for your podcast and make a difference on your business.
http://www.sponsoryourpodcast.com/
Let’s take your podcast to the next level!
Check out Riverside and let me know your thoughts. DM me on Instagram or LinkedIn, and don’t forget to grab my free podcasting checklist at katiebrinkley.live/checklist.
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#PodcastProduction #ContentCreation #DigitalMarketing #PodcastTips #RiversideFM #VideoMarketing #ContentRepurposing #SocialMediaMarketing #PodcastTools #AudioQuality
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I can hardly believe it—this is our 350th episode! What started as a dream and a microphone in my basement during COVID has grown into an incredible journey of learning, growth, and community. And what better way to celebrate than by bringing together 8 extraordinary experts to share the strategies that have transformed their businesses and can do the same for yours in 2025?
From refining your messaging to leveling up your brand and mastering short-form video, this episode is packed with actionable advice to help you start the new year stronger than ever. These tips will not only help you stand out in a crowded marketplace but will also keep you sane while scaling your business.
So grab your notebook (or that fresh cup of coffee!) and get ready to take your marketing and business strategy to new heights.
00:00 Introduction and Host Welcome
00:51 Celebrating 350 Episodes
02:20 Expert Tips for 2025
03:44 Alex Sanfilippo's Priceless Words
06:59 Bree Seely on Identity Strategy
08:54 Joe Polizzi's Focus Advice
11:26 A. Lee Judge on Efficiency
13:00 Kenya Kelly on Short Form Video
15:37 Dave Jackson on Knowing Your Audience
17:16 Rich Brooks on Branding
19:50 Jeff C on Prioritizing Your Business
22:48 Conclusion and Final Thoughts
Start getting sponsors for your podcast and make a difference on your business.
http://www.sponsoryourpodcast.com/
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#AItools #ProductivityTools #BusinessTools #SocialMedia #BusinessStrategy #businesssuccess #Wishlist2024 #Holidays #GiftGuide #BusinessBooks #digitalmarketingtools #KatieBrinkley #Podcast #contentcreation #ContentCreators
Hosted on Acast. See acast.com/privacy for more information.
See omnystudio.com/listener for privacy information.
Does social media feel like a hamster wheel you can’t escape?
On this episode of Rocky Mountain Marketing, I break down how to simplify and supercharge your social media strategy with actionable steps. Whether you’re stuck in the “spaghetti-at-the-wall” method or overwhelmed by endless content ideas, this episode is your roadmap to creating consistent and intentional content that drives results.
I’ll walk you through setting clear goals, understanding your audience, choosing the right platforms, and crafting an impactful content plan using my proven Four-Post Strategy. Let’s turn your social media from a time drain into a growth machine for your business.
In this episode, you’ll learn how to:
Subscribe to our Newsletter:
https://www.katiebrinkley.com/podcastnewsletter
00:00 Introduction: Overcoming Social Media Overwhelm
00:51 Welcome to Rocky Mountain Marketing QuickCast
01:17 The Importance of a Social Media Strategy
03:08 Defining Your Social Media Goals
05:45 Understanding Your Audience
09:47 Choosing the Right Platforms
12:22 Building a Content Plan
15:05 Measuring and Adjusting Your Strategy
17:17 Conclusion and Next Steps
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#contentstrategy #socialmediaforbusiness #entrepreneur #Businessowner #Digitalmarketing #Contentcalendar #SocialMediaStrategy2025 #Businessstrategy #Podcast #BusinessPodcast #Contentcreators #CEO #DenverRealtor #Realtorlife #Realtorsofinstagram
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This week, I’m joined by my friend and returning guest, Austin Armstrong, founder of Syllaby. If creating consistent video content feels overwhelming or if you’re curious about how AI can revolutionize your social media strategy, this episode is for you!
We dive into:
Austin shares how his tool, Syllaby, eliminates the barriers to creating impactful video content and explains his mission to help one million people make money online with video.
Subscribe to our Newsletter:
https://www.katiebrinkley.com/podcastnewsletter
00:00 Introduction to Rocky Mountain Marketing
00:50 The Power of Video and AI
02:13 Meet Austin Armstrong: Master of Vertical Video
03:03 The Syllabi Tool: Revolutionizing Content Creation
08:13 Deep Dive into Syllabi Features
16:38 The Future of AI with Sora
23:33 Upcoming Features and Innovations
36:44 Conclusion and Final Thoughts
Visit Austin Armstrong’s social media pages:
Website: https://syllaby.io/
LinkedIn: https://www.linkedin.com/in/austinarmstrong90
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#aitools #Syllaby #facelessvideo #videomonetization #austinarmstrong #katiebrinkley #podcast #digitalmarketing #contentcreator #entrepreneur #businesspodcast #marketingpodcast #socialmedia #videomarketing #viralvideo #videostrategy #businessstrategy #ceo #smallbusinessowners #realtormom #realtorlife #denverrealtor #denverbusiness
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This week, I’m diving into one of my favorite topics—productivity. As entrepreneurs, we’re always juggling a million things, and having the right tools, gadgets, and resources can make all the difference. That’s why I’ve put together a list of some of my favorite productivity essentials.
In this episode, you’ll learn:
1. The productivity tools that help me stay focused.
2. Tech gear every content creator should own.
3. Must-read books for entrepreneurs and business owners.
4. A few fun extras that make work a little more enjoyable.
5. My Holiday gift recommendations so you can start 2025 on the right foot.
00:00 Introduction and Holiday Wishlist
00:26 Welcome to Rocky Mountain Marketing QuickCast
01:36 Productivity Must-Haves
05:52 Tech for Content Creators
10:01 Must-Read Books for Entrepreneurs
12:51 Fun Extras for Entrepreneurs
14:38 Conclusion and Holiday Wishes
Loved this episode? Don’t forget to subscribe and share it with someone who’d enjoy these recommendations!
Productivity Tools:
1. Time Cube - https://amzn.to/3BugMDn
2. Desk Threadmill - https://amzn.to/3BCJ12K
3. Dwellspring App - https://dwellspring.io/mobile-app/
Tools for Content Creators:
1. Shure MV7 Microphone - https://amzn.to/3BQAWHD
2. Shure Earbuds - https://amzn.to/3BQAWHD
3. Logitech Webcams - https://amzn.to/3BQAWHD
4. Phone Stand - https://amzn.to/3BvqC82
My Favorite Books:
1. Atomic Habits by James Clear - https://amzn.to/3VNcmy4
2. Traction by Gino Wickman - https://amzn.to/4iJHqsx
3. The Social Shift by Katie Brinkley - https://a.co/d/9WupjUq
EXTRAS!
1. PodMatch - joinpodmatch.com/katie
2. Hands-free Phone Holder - https://a.co/d/ffyHebS
Start getting sponsors for your podcast and make a difference on your business.
http://www.sponsoryourpodcast.com/
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#AItools #ProductivityTools #BusinessTools #SocialMedia #BusinessStrategy #businesssuccess #Wishlist2024 #Holidays #GiftGuide #BusinessBooks #digitalmarketingtools #KatieBrinkley #Podcast #contentcreation #ContentCreators
Hosted on Acast. See acast.com/privacy for more information.
See omnystudio.com/listener for privacy information.
Have you ever wondered how small creators can land sponsorship deals? On this episode of Rocky Mountain Marketing, I’m joined by Justin Moore, founder of Creator Wizard and the author of Sponsor Magnet. Justin is a sponsorship expert who helps creators monetize their content—no matter the size of their audience.
In our conversation, we explore how sponsorships can work for small creators, the key to identifying your audience's value, and why you don’t need millions of followers to secure deals. Justin shares actionable tips and personal stories to show you how to turn your content into a revenue generator.
In this episode, you’ll learn:
00:00 Introduction to Sponsorships
00:58 Monetizing Your Content
01:59 Introducing Justin Moore
05:00 Justin's Journey to Sponsorship Success
08:38 The Power of Local Sponsorships
17:13 Creating a Media Kit and Getting Started
18:41 Effective Business Inquiries
18:57 The Downside of Media Kits
19:42 Customizing Proposals for Brands
20:02 Quick Break: AI and Capsho
21:06 Monetizing Your Podcast
23:20 Understanding Pricing Strategies
23:50 The ARC Framework for Brand Goals
27:32 Sponsor Magnet: The Eight-Step Framework
29:21 Pre-Order Bonuses and Final Thoughts
33:17 Conclusion and Call to Action
If you’ve been creating content and wondering how to make money doing it, this episode is a game-changer.
Subscribe to our Newsletter:
https://www.katiebrinkley.com/podcastnewsletter
Visit Justin Moore’s social media pages:
Website: https://www.creatorwizard.com
LinkedIn: https://www.linkedin.com/in/justinnmoore
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#podcaststrategy #monetization #monetizeyourpodcast #justinmoore #sponsors #sponsorshipstrategy #makemoney #getpaid #contentcreators #digitalcreators #sponsormagnet #katiebrinkley
Hosted on Acast. See acast.com/privacy for more information.
See omnystudio.com/listener for privacy information.
Are you tired of algorithms controlling your social media experience?
In this episode of Rocky Mountain Marketing QuickCast, I dive into BlueSky, a decentralized social media platform that's generating lots of buzz as a serious competitor to X (formerly Twitter).
In this episode you'll learn:
Tune in to find out if BlueSky is worth your time and how it could revolutionize your social media strategy. Don't miss out on the opportunity to reshape your social media strategy!
00:00 Introduction: Taking Control of Your Social Media Feed
00:29 Welcome to Rocky Mountain Marketing QuickCast
00:51 Exploring Blue Sky: A New Social Media Platform
01:53 What Makes Blue Sky Different?
02:39 Understanding Decentralized Social Media
04:42 Key Features of Blue Sky
06:41 Why Blue Sky Matters to You
09:39 Challenges and Considerations
11:15 Should You Join Blue Sky?
12:15 Conclusion: The Future of Social Media
14:19 Final Thoughts and Farewell
Start getting sponsors for your podcast and make a difference on your business.
http://www.sponsoryourpodcast.com/
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#BlueSky #SocialMediaTrends #DecentralizedSocialMedia #ContentCreators #DigitalMarketing #Entrepreneurship #MarketingTips #SocialMediaStrategy #OnlineCommunity #CreatorEconomy #InnovativeMarketing #EarlyAdoption #SocialMediaInnovation #MarketingForBusiness #BlueSkyPlatform
Hosted on Acast. See acast.com/privacy for more information.
See omnystudio.com/listener for privacy information.
Are you using LinkedIn to its full potential? If not, you’re missing out on one of the most powerful tools for growing your brand and business. In this episode of Rocky Mountain Marketing, I’m thrilled to welcome Michelle J. Raymond back to the podcast. Michelle is a LinkedIn strategist, author, and founder of B2B Growth Co., specializing in LinkedIn company pages and B2B social selling.
In this episode, we’re diving into what’s next for LinkedIn in 2025. Michelle shares her insights on creating purpose-driven, high-quality content, how to stand out with LinkedIn company pages, and why differentiation is the key to success. Whether you’re a solopreneur, small business, or established enterprise, this episode has strategies tailored to help you grow on LinkedIn.
In this episode, you’ll learn:
00:00 Introduction to Quality Content
01:23 Introducing Michelle J. Raymond
01:48 The Importance of LinkedIn Company Pages
06:10 Content Strategies for 2025
20:07 The Role of AI in Content Creation
23:01 Gen Z and the Future of LinkedIn
27:58 Differentiating Your Content
31:18 Conclusion and Final Thoughts
Subscribe to our Newsletter:
https://www.katiebrinkley.com/podcastnewsletter
Visit Michelle J Raymond’s social media pages:
Website: https://b2bgrowthco.com/
LinkedIn: https://www.linkedin.com/in/michellejraymond/
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#LinkedInNews #LinkedIn2025 #LinkedInUpdate #SocialMediaNews #BusinessStrategy #BusinessOperations #DigitalMarketing #SmallBusinessOwners #CEO #SixFigureBusiness #BusinessOwner #Consulting #CompanyOwner #WomanCEO #KatieBrinkley #MichelleJRaymond #LinkedInExpert #PodcastExpert #Podcast #SocialMediaPodcast #BusinessPodcast #ContentCreators #ContentMarketing #Entrepreneur
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As we gear up for 2025, it’s time to take a hard look at what’s changing in the world of social media. Are you chasing vanity metrics, or are you focused on creating genuine connections? In this episode, I’m diving into the key social shifts that will define your success in 2025.
We’ll explore why community matters more than going viral, how to step into the spotlight as the face of your brand, and why posting less but with more intention is the way forward. These aren’t just trends—they’re strategies to help you thrive in the ever-changing digital landscape.
In this episode, you’ll learn:
1. Why creating a tight-knit community is more valuable than chasing viral moments.
2. How stepping into the role of CEO-as-influencer can build trust and authenticity.
3. Why quality over quantity is the new content mantra for 2025.
4. How to align your social strategy with your goals for maximum impact.
If you’re ready to do less but achieve more on social media in 2025, this episode is your roadmap to success.
00:00 Introduction: Building Real Relationships
00:28 Welcome to Rocky Mountain Marketing QuickCast
00:55 Predictions for 2025: Shaping the Future
02:04 Shift 1: Community Over Virality
03:48 Shift 2: CEO as the Face of the Brand
05:46 Shift 3: Less Posting, More Impact
07:20 Recap and Actionable Steps for 2025
10:08 Conclusion and Final Thoughts
Grab your copy of my book, The Social Shift. Let’s make 2025 your best year yet!
Start getting sponsors for your podcast and make a difference on your business.
http://www.sponsoryourpodcast.com/
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#socialmedia2025 #digitalcreators #digitalmarketing #businessstrategy #katiebrinkley #podcaststrategy #podcast #businesstips #2025trends #socialmedianews #thesocialshift #book #contentcreators #entrepreneurs #businessowner
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From the publisher's feed
Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley,…
Imagine having a friend who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.
Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.
So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.
Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place.
Hosted on Acast. See acast.com/privacy for more information.

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