Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

I’m thrilled to kick off the new year with not one but two incredible guests: Mike Schmidt and AJ Rivera, the powerhouse team behind Agency Coach. With over 20 years of experience in the digital marketing world, Mike and AJ specialize in coaching agency owners and business leaders, offering actionable insights to help scale and grow. Their unique strategies blend lead generation, sales process optimization, and nurturing tactics that work for any business, not just agencies.

In this episode, you’ll learn:

• How to turn leads into loyal clients: Discover why every lead sucks until nurtured and how to turn them into paying customers.
• The feed-and-fish email strategy: Learn how a simple, authentic email approach can drive hand-raising leads and boost conversions.
• Why reviews matter more than ever: Find out how an optimized review strategy can make your business the obvious choice.
• The power of nurturing your audience: Get actionable tips to create meaningful connections and foster long-term loyalty.
• Strategies for boosting monthly recurring revenue: Leverage proven systems to scale your business effortlessly.

Want to take your marketing game to new heights in 2025? Don’t forget to check out Mike and AJ’s free training at agencycoach.com/rockymountain. It’s a must-see for anyone looking to sharpen their strategy this year!

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skool.com/agencycoach

00:00 Introduction to Rocky Mountain Marketing

01:46 Meet Today's Guests: Mike Schmidt and Anthony Rivera

03:27 The Evolution of Digital Marketing Agencies

05:52 Understanding Business Fundamentals

11:30 The Importance of Lead Generation and Nurturing

15:26 Effective Nurturing Strategies

17:45 Educating Your Audience

18:31 Nurturing Through Personal Stories

19:32 Making the Offer: Fish Strategy

19:50 The Power of Simple Follow-Ups

21:06 Connecting Email Strategies to Social Media

25:04 Importance of Reviews for Local Businesses

27:19 How to Consistently Get Reviews

29:31 Conclusion and Final Thoughts

Visit Mike Schmidt’s social media pages:

Website: https://agencycoach.com/about/

LinkedIn: https://www.linkedin.com/in/anchorwave

Instagram: https://www.instagram.com/mrmikeschmidt/

Visit Anthony “AJ” Rivera’s social media pages:

Website: https://agencycoach.com/about/

LinkedIn: https://www.linkedin.com/in/anthonyrivera

Instagram: https://www.instagram.com/ant1832/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#DigitalMarketing #AgencyGrowth #BusinessCoaching #MarketingStrategy #Entrepreneurship #ContentCreation #EmailMarketing #CustomerEngagement #OnlineReputation #LeadGeneration #DenverBusiness

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Is Zoom really the best tool for your podcast? In today’s quick cast, I’m diving into a question many podcasters have: Is Zoom really the best option for recording? Spoiler alert—it’s not! I’ll share why switching to Riverside transformed my podcasting process and how it can do the same for you.

From delivering better audio and video quality to offering incredible features built for creators, Riverside is a game-changer for anyone serious about podcasting or creating content.

In this episode, you’ll learn:

• How Riverside improves audio quality: Locally recorded, uncompressed audio ensures crystal-clear sound, no matter your internet connection.
• The power of 4K video for content repurposing: Stand out with professional-grade visuals perfect for YouTube, Instagram, and more.
• Why separate tracks make editing a breeze: Fix overlapping conversations or background noises without redoing the entire file.
• How Riverside simplifies production: Tools like producer mode and AI Magic Clips save time and boost efficiency.
• Why bad internet is no longer a problem: Riverside ensures a flawless final file, even during laggy connections.

00:00 Introduction to Podcasting Tools

00:42 Welcome to Rocky Mountain Marketing QuickCast

01:16 The Importance of Quality in Podcasting

01:48 Introducing Riverside: A Game Changer

02:19 Why Riverside Beats Zoom: Audio Quality

04:39 The Power of Video in Podcasting

06:41 Monetizing Your Podcast

07:19 Riverside's Creator-Friendly Features

10:59 Recap and Final Thoughts on Riverside

13:08 Conclusion and Call to Action

Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/

Let’s take your podcast to the next level!

Check out Riverside and let me know your thoughts. DM me on Instagram or LinkedIn, and don’t forget to grab my free podcasting checklist at katiebrinkley.live/checklist.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#PodcastProduction #ContentCreation #DigitalMarketing #PodcastTips #RiversideFM #VideoMarketing #ContentRepurposing #SocialMediaMarketing #PodcastTools #AudioQuality

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I can hardly believe it—this is our 350th episode! What started as a dream and a microphone in my basement during COVID has grown into an incredible journey of learning, growth, and community. And what better way to celebrate than by bringing together 8 extraordinary experts to share the strategies that have transformed their businesses and can do the same for yours in 2025?

From refining your messaging to leveling up your brand and mastering short-form video, this episode is packed with actionable advice to help you start the new year stronger than ever. These tips will not only help you stand out in a crowded marketplace but will also keep you sane while scaling your business.

So grab your notebook (or that fresh cup of coffee!) and get ready to take your marketing and business strategy to new heights.

1. Why words are your most powerful tool (Alex Sanfilippo) – Discover how clear, impactful messaging can attract your ideal clients and grow your brand like never before.
2. The secret to aligning your identity with your goals (Brie Seely) – Learn why an identity strategy is just as important as a business strategy and how this alignment fuels success.
3. How less can actually be more (Joe Pulizzi) – Focus on fewer platforms and become the expert in your niche.
4. Why speed and efficiency are critical for 2025 (A. Lee Judge) – Leverage AI and other tools to create high-quality content faster without compromising authenticity.
5. The must-have strategy for short-form video (Kenya Kelly) – Get tips for building a viral-worthy plan and managing the engagement that comes with it.
6. How to prioritize your business like your top-paying client (Jeff C.) – Carve out time to work on your business and watch your growth skyrocket.

00:00 Introduction and Host Welcome

00:51 Celebrating 350 Episodes

02:20 Expert Tips for 2025

03:44 Alex Sanfilippo's Priceless Words

06:59 Bree Seely on Identity Strategy

08:54 Joe Polizzi's Focus Advice

11:26 A. Lee Judge on Efficiency

13:00 Kenya Kelly on Short Form Video

15:37 Dave Jackson on Knowing Your Audience

17:16 Rich Brooks on Branding

19:50 Jeff C on Prioritizing Your Business

22:48 Conclusion and Final Thoughts

Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#AItools #ProductivityTools #BusinessTools #SocialMedia #BusinessStrategy #businesssuccess #Wishlist2024 #Holidays #GiftGuide #BusinessBooks #digitalmarketingtools #KatieBrinkley #Podcast #contentcreation #ContentCreators

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Does social media feel like a hamster wheel you can’t escape?

On this episode of Rocky Mountain Marketing, I break down how to simplify and supercharge your social media strategy with actionable steps. Whether you’re stuck in the “spaghetti-at-the-wall” method or overwhelmed by endless content ideas, this episode is your roadmap to creating consistent and intentional content that drives results.

I’ll walk you through setting clear goals, understanding your audience, choosing the right platforms, and crafting an impactful content plan using my proven Four-Post Strategy. Let’s turn your social media from a time drain into a growth machine for your business.

In this episode, you’ll learn how to:

• Develop a Winning Social Media Strategy: Learn how to create an effective social media plan that drives engagement and boosts your business presence online.
• Overcome Social Media Comparison: Discover how to break free from the comparison trap and focus on authentically connecting with your audience to achieve success on social media.
• Understand Your Social Media Audience: Uncover the secrets to understanding your audience's needs, behaviors, and preferences, allowing you to tailor your content for maximum impact.
• Choose the Right Social Media Platforms: Explore the best practices for selecting the ideal social media platforms that align with your business goals and resonate with your target audience.
• Measure Social Media Success Metrics: Master the art of tracking and analyzing key metrics to gauge the effectiveness of your social media efforts and make informed decisions for future growth.

Subscribe to our Newsletter:

https://www.katiebrinkley.com/podcastnewsletter

00:00 Introduction: Overcoming Social Media Overwhelm

00:51 Welcome to Rocky Mountain Marketing QuickCast

01:17 The Importance of a Social Media Strategy

03:08 Defining Your Social Media Goals

05:45 Understanding Your Audience

09:47 Choosing the Right Platforms

12:22 Building a Content Plan

15:05 Measuring and Adjusting Your Strategy

17:17 Conclusion and Next Steps

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#contentstrategy #socialmediaforbusiness #entrepreneur #Businessowner #Digitalmarketing #Contentcalendar #SocialMediaStrategy2025 #Businessstrategy #Podcast #BusinessPodcast #Contentcreators #CEO #DenverRealtor #Realtorlife #Realtorsofinstagram

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This week, I’m joined by my friend and returning guest, Austin Armstrong, founder of Syllaby. If creating consistent video content feels overwhelming or if you’re curious about how AI can revolutionize your social media strategy, this episode is for you!

We dive into:

1. How to make short-form video work for your brand—even if you’re camera-shy
2. The game-changing tools and AI strategies transforming content creation
3. How to repurpose blogs, podcasts, and more into engaging video content
4. The secrets to mastering algorithms and building a loyal audience

Austin shares how his tool, Syllaby, eliminates the barriers to creating impactful video content and explains his mission to help one million people make money online with video.

Subscribe to our Newsletter:

https://www.katiebrinkley.com/podcastnewsletter

00:00 Introduction to Rocky Mountain Marketing

00:50 The Power of Video and AI

02:13 Meet Austin Armstrong: Master of Vertical Video

03:03 The Syllabi Tool: Revolutionizing Content Creation

08:13 Deep Dive into Syllabi Features

16:38 The Future of AI with Sora

23:33 Upcoming Features and Innovations

36:44 Conclusion and Final Thoughts

Visit Austin Armstrong’s social media pages:

Website: https://syllaby.io/

LinkedIn: https://www.linkedin.com/in/austinarmstrong90

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#aitools #Syllaby #facelessvideo #videomonetization #austinarmstrong #katiebrinkley #podcast #digitalmarketing #contentcreator #entrepreneur #businesspodcast #marketingpodcast #socialmedia #videomarketing #viralvideo #videostrategy #businessstrategy #ceo #smallbusinessowners #realtormom #realtorlife #denverrealtor #denverbusiness

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This week, I’m diving into one of my favorite topics—productivity. As entrepreneurs, we’re always juggling a million things, and having the right tools, gadgets, and resources can make all the difference. That’s why I’ve put together a list of some of my favorite productivity essentials.

In this episode, you’ll learn:

1. The productivity tools that help me stay focused.

2. Tech gear every content creator should own.

3. Must-read books for entrepreneurs and business owners.

4. A few fun extras that make work a little more enjoyable.

5. My Holiday gift recommendations so you can start 2025 on the right foot.

00:00 Introduction and Holiday Wishlist

00:26 Welcome to Rocky Mountain Marketing QuickCast

01:36 Productivity Must-Haves

05:52 Tech for Content Creators

10:01 Must-Read Books for Entrepreneurs

12:51 Fun Extras for Entrepreneurs

14:38 Conclusion and Holiday Wishes

Loved this episode? Don’t forget to subscribe and share it with someone who’d enjoy these recommendations!

Productivity Tools:

1. Time Cube - https://amzn.to/3BugMDn

2. Desk Threadmill - https://amzn.to/3BCJ12K

3. Dwellspring App - https://dwellspring.io/mobile-app/

Tools for Content Creators:

1. Shure MV7 Microphone - https://amzn.to/3BQAWHD

2. Shure Earbuds - https://amzn.to/3BQAWHD

3. Logitech Webcams - https://amzn.to/3BQAWHD

4. Phone Stand - https://amzn.to/3BvqC82

My Favorite Books:

1. Atomic Habits by James Clear - https://amzn.to/3VNcmy4

2. Traction by Gino Wickman - https://amzn.to/4iJHqsx

3. The Social Shift by Katie Brinkley - https://a.co/d/9WupjUq

EXTRAS!

1. PodMatch - joinpodmatch.com/katie

2. Hands-free Phone Holder - https://a.co/d/ffyHebS

Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#AItools #ProductivityTools #BusinessTools #SocialMedia #BusinessStrategy #businesssuccess #Wishlist2024 #Holidays #GiftGuide #BusinessBooks #digitalmarketingtools #KatieBrinkley #Podcast #contentcreation #ContentCreators

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Have you ever wondered how small creators can land sponsorship deals? On this episode of Rocky Mountain Marketing, I’m joined by Justin Moore, founder of Creator Wizard and the author of Sponsor Magnet. Justin is a sponsorship expert who helps creators monetize their content—no matter the size of their audience.

In our conversation, we explore how sponsorships can work for small creators, the key to identifying your audience's value, and why you don’t need millions of followers to secure deals. Justin shares actionable tips and personal stories to show you how to turn your content into a revenue generator.

In this episode, you’ll learn:

• Why sponsorships aren’t just for big creators: Small, engaged audiences often deliver more impact than large, disconnected ones.
• How to pitch yourself to brands confidently: Show your value by aligning their goals with your audience’s needs.
• The role of hyper-local audiences in attracting sponsors: Local businesses love reaching specific, nearby customers effectively.
• Tips for creating tailored sponsorship packages that brands can’t resist: Match your proposal directly to the brand’s goals and needs.
• Why being a “spokesperson” for your company makes all the difference: Authenticity and passion make you a brand’s trusted advocate.

00:00 Introduction to Sponsorships

00:58 Monetizing Your Content

01:59 Introducing Justin Moore

05:00 Justin's Journey to Sponsorship Success

08:38 The Power of Local Sponsorships

17:13 Creating a Media Kit and Getting Started

18:41 Effective Business Inquiries

18:57 The Downside of Media Kits

19:42 Customizing Proposals for Brands

20:02 Quick Break: AI and Capsho

21:06 Monetizing Your Podcast

23:20 Understanding Pricing Strategies

23:50 The ARC Framework for Brand Goals

27:32 Sponsor Magnet: The Eight-Step Framework

29:21 Pre-Order Bonuses and Final Thoughts

33:17 Conclusion and Call to Action

If you’ve been creating content and wondering how to make money doing it, this episode is a game-changer.

Subscribe to our Newsletter:

https://www.katiebrinkley.com/podcastnewsletter

Visit Justin Moore’s social media pages:

Website: https://www.creatorwizard.com 

LinkedIn: https://www.linkedin.com/in/justinnmoore 

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#podcaststrategy #monetization #monetizeyourpodcast #justinmoore #sponsors #sponsorshipstrategy #makemoney #getpaid #contentcreators #digitalcreators #sponsormagnet #katiebrinkley

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Are you tired of algorithms controlling your social media experience? 

In this episode of Rocky Mountain Marketing QuickCast, I dive into BlueSky, a decentralized social media platform that's generating lots of buzz as a serious competitor to X (formerly Twitter). 

In this episode you'll learn:

• What Is BlueSky?: An overview of the decentralized social media platform and how it differs from traditional platforms like X (formerly Twitter).
• How It Works: Key features include customizable feeds, community moderation, and open design for app innovation.
• Why It Matters: BlueSky is reshaping how creators and businesses interact with their audiences by prioritizing connection over algorithms.
• Pros and Cons: Benefits include early adoption advantages and niche community engagement; drawbacks include a small user base and steep learning curve.
• Should You Join?: Insights into whether BlueSky fits your strategy or is worth keeping an eye on.

Tune in to find out if BlueSky is worth your time and how it could revolutionize your social media strategy. Don't miss out on the opportunity to reshape your social media strategy!

00:00 Introduction: Taking Control of Your Social Media Feed

00:29 Welcome to Rocky Mountain Marketing QuickCast

00:51 Exploring Blue Sky: A New Social Media Platform

01:53 What Makes Blue Sky Different?

02:39 Understanding Decentralized Social Media

04:42 Key Features of Blue Sky

06:41 Why Blue Sky Matters to You

09:39 Challenges and Considerations

11:15 Should You Join Blue Sky?

12:15 Conclusion: The Future of Social Media

14:19 Final Thoughts and Farewell

Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#BlueSky #SocialMediaTrends #DecentralizedSocialMedia #ContentCreators #DigitalMarketing #Entrepreneurship #MarketingTips #SocialMediaStrategy #OnlineCommunity #CreatorEconomy #InnovativeMarketing #EarlyAdoption #SocialMediaInnovation #MarketingForBusiness #BlueSkyPlatform

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Are you using LinkedIn to its full potential? If not, you’re missing out on one of the most powerful tools for growing your brand and business. In this episode of Rocky Mountain Marketing, I’m thrilled to welcome Michelle J. Raymond back to the podcast. Michelle is a LinkedIn strategist, author, and founder of B2B Growth Co., specializing in LinkedIn company pages and B2B social selling.

In this episode, we’re diving into what’s next for LinkedIn in 2025. Michelle shares her insights on creating purpose-driven, high-quality content, how to stand out with LinkedIn company pages, and why differentiation is the key to success. Whether you’re a solopreneur, small business, or established enterprise, this episode has strategies tailored to help you grow on LinkedIn.

In this episode, you’ll learn:

• Why creating mediocre content is no longer an option.
• How to leverage LinkedIn company pages to grow your brand.
• The rise of short-form video on LinkedIn and how to use it effectively.
• The importance of standing out with purpose-driven, differentiated content.

00:00 Introduction to Quality Content

01:23 Introducing Michelle J. Raymond

01:48 The Importance of LinkedIn Company Pages

06:10 Content Strategies for 2025

20:07 The Role of AI in Content Creation

23:01 Gen Z and the Future of LinkedIn

27:58 Differentiating Your Content

31:18 Conclusion and Final Thoughts

Subscribe to our Newsletter:

https://www.katiebrinkley.com/podcastnewsletter

Visit Michelle J Raymond’s social media pages:

Website: https://b2bgrowthco.com/

LinkedIn: https://www.linkedin.com/in/michellejraymond/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#LinkedInNews #LinkedIn2025 #LinkedInUpdate #SocialMediaNews #BusinessStrategy #BusinessOperations #DigitalMarketing #SmallBusinessOwners #CEO #SixFigureBusiness #BusinessOwner #Consulting #CompanyOwner #WomanCEO #KatieBrinkley #MichelleJRaymond #LinkedInExpert #PodcastExpert #Podcast #SocialMediaPodcast #BusinessPodcast #ContentCreators #ContentMarketing #Entrepreneur

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As we gear up for 2025, it’s time to take a hard look at what’s changing in the world of social media. Are you chasing vanity metrics, or are you focused on creating genuine connections? In this episode, I’m diving into the key social shifts that will define your success in 2025.

We’ll explore why community matters more than going viral, how to step into the spotlight as the face of your brand, and why posting less but with more intention is the way forward. These aren’t just trends—they’re strategies to help you thrive in the ever-changing digital landscape.

In this episode, you’ll learn:

1. Why creating a tight-knit community is more valuable than chasing viral moments.

2. How stepping into the role of CEO-as-influencer can build trust and authenticity.

3. Why quality over quantity is the new content mantra for 2025.

4. How to align your social strategy with your goals for maximum impact.

If you’re ready to do less but achieve more on social media in 2025, this episode is your roadmap to success.

00:00 Introduction: Building Real Relationships

00:28 Welcome to Rocky Mountain Marketing QuickCast

00:55 Predictions for 2025: Shaping the Future

02:04 Shift 1: Community Over Virality

03:48 Shift 2: CEO as the Face of the Brand

05:46 Shift 3: Less Posting, More Impact

07:20 Recap and Actionable Steps for 2025

10:08 Conclusion and Final Thoughts

Grab your copy of my book, The Social Shift. Let’s make 2025 your best year yet!

Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#socialmedia2025 #digitalcreators #digitalmarketing #businessstrategy #katiebrinkley #podcaststrategy #podcast #businesstips #2025trends #socialmedianews #thesocialshift #book #contentcreators #entrepreneurs #businessowner

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