Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Want to achieve streamlined team building and effective business scaling like never before? I've got the solution to help you achieve that result. If you're ready to fast-track your business for success by finding the perfect team to help you grow and scale, stay tuned. I'll be sharing the secrets to hiring offshore talent and building a high-performing team. Let's dive deep and uncover the strategies you need for success.

This week, I spoke with Gina Suzanne, a visionary entrepreneur with an exceptional ability to delegate, even with ADHD. With a passion for building outstanding teams, Gina specializes in helping businesses find the perfect offshore talent, particularly from the Philippines. Through her own entrepreneurial journey, she has gained valuable insights into the challenges and benefits of hiring remote staff. Gina's approach revolves around strategically matching the unique skills and experiences of offshore employees with the evolving needs of businesses, ensuring effective growth and scaling. Her expertise has proven instrumental in transforming numerous businesses, establishing her as a sought-after expert in the realm of team building and offshore staffing.

In this episode, you will be able to:

• Discover the power of hiring offshore employees for business growth.
• Uncover the unique benefits of hiring from the Philippines for your business expansion.
• Master the strategies for finding the right offshore team members to drive your business forward.
• Overcome the challenges in remote team management and ensure seamless operations.
• Learn effective tips for scaling your business with offshore staff for sustainable growth.

Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/

Visit Gina Suzanne's social media pages:

LinkedIn: https://www.linkedin.com/in/gina-suzanne/

Website: https://structure2scale.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#Entrepreneurship #BusinessGrowth #SmallBusinessTips #ScaleYourBusiness #SuccessMindset #SmartHiring #DelegateToElevate #VirtualAssistant #OutsourcingSuccess #TeamBuilding #WorkSmarterNotHarder #TimeManagement #ProductivityHacks #EntrepreneurLife #LeadershipTips

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What if YOU were the influencer for your brand? In today’s episode, I’m breaking down why podcasting is the single most powerful tool for business owners looking to establish authority, build trust, and connect deeply with their audience. Whether you’re just starting or have been on the fence about launching your own show, this episode will clear up the biggest podcasting myths and give you a simple roadmap to get started. Plus, I’m sharing how podcasting has transformed my business and why I wish I had started sooner.

In this episode, you'll learn:

1. Why podcasting positions you as an authority: Hosting a podcast establishes you as the go-to expert in your industry, making your brand more recognizable and trusted.

2. The biggest myths about podcasting—debunked! Think you need expensive gear or a ‘radio voice’? I’ll show you why that’s simply not true.

3. How to use podcasting to generate leads effortlessly: Your podcast becomes a lead-generation machine by attracting an audience already interested in what you have to say.

4. The three must-know steps to launching your podcast: Define your ‘why,’ choose your niche, and keep it simple—no overcomplicated setups needed.

5. How podcasting creates business opportunities: From attracting sponsors to networking with industry leaders, your podcast can open doors you never imagined.

00:00 Introduction: Rethinking Influencer Marketing

00:27 The Power of Podcasting

00:51 Getting Started with Your Podcast

01:57 Why Podcasting is Essential for Business Owners

03:04 Defining Your Podcast Strategy

05:38 Debunking Podcasting Myths

07:36 How Podcasting Grows Your Business

08:39 Conclusion: Take the Leap into Podcasting

Podcasting is one of the best ways to elevate your brand, and I’m here to help you make it happen. Ready to take the next step?

Join my upcoming masterclass where I’ll show you how to land top-paying sponsors—grab your spot now at katiebrinkley.live/RMM.

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#PodcastMarketing #BusinessGrowth #InfluencerMarketing #PodcastTips #PersonalBranding #MarketingStrategy #EntrepreneurLife #SocialMediaMarketing #LeadGeneration #PodcastLaunch #AuthorityBuilding #ContentMarketing #MarketingTips #BrandStrategy #KatieBrinkley

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Editing podcasts and videos can be a major time suck—but what if there was a way to streamline the entire process? This week on Rocky Mountain Marketing, I sit down with Jeff Sieh, content creator, live video producer, and Descript expert, to talk about how AI-powered editing is changing the game. Whether you're a podcaster, video creator, or business owner looking to repurpose content more efficiently, Descript can simplify your workflow and free up time for what really matters—growing your brand.

• How AI-powered editing saves time and effort: Descript lets you edit audio and video just like a text document—no complicated software required.
• Why repurposing content is a game-changer: Stop the endless content hamster wheel and get more mileage out of what you create.
• How Descript’s AI tools make editing easier than ever: Features like automatic transcriptions, text-based editing, and AI-generated voices make content creation seamless.
• Why live video and podcasting still matter in an AI-driven world: AI can assist, but nothing replaces real, authentic connections with your audience.
• How small businesses can leverage AI tools for better marketing: From social media captions to show notes, AI helps streamline your workflow so you can focus on growing your brand.

00:00 Introduction to Today's Episode

01:06 Meet Jeff C: The Chief Beard

02:24 The Power of Live Shows and Repurposing Content

03:08 AI in Content Creation: Opportunities and Challenges

08:58 The Future of Social Media and AI

12:42 Descript: Revolutionizing Content Editing

14:29 Masterclass Announcement: Monetizing Your Podcast

15:12 Practical AI Tools for Content Creation

25:46 Jeff's Course on Descript

30:43 Conclusion and Final Thoughts

If you’re ready to work smarter, not harder with your content, subscribe to Rocky Mountain Marketing and check out Jeff’s Descript course for a hands-on tutorial!

Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/

Visit Jeff Sieh's social media pages:

Descript Course: https://jeffsieh.com/descript101

LinkedIn: https://www.linkedin.com/in/jeffsieh

12 Must-Have Tools for Your Live Video & Podcast: https://jeffsieh.com/tools

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#AIPoweredEditing #Descript101 #PodcastEditing #VideoEditingAI #WorkSmarterNotHarder #DigitalMarketingTools #ContentCreation #EditingMadeEasy #AIContentTools #TimeSavingTech #RepurposeContent #SocialMediaMarketing #MarketingAutomation #ContentStrategy #PodcastGrowth

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Have you ever felt like social media ads were reading your mind? That’s the magic of Meta’s data machine, and now, Threads—Meta’s microblogging platform—is jumping into the ad game. If you’re a business owner, this could be your chance to get in early and gain a competitive edge.

But is Threads the right platform for your ad dollars? In this episode of Rocky Mountain Marketing, I break down everything you need to know about Threads’ new ad rollout, who should be paying attention, and how to determine if it’s the right fit for your marketing strategy.

In this episode, you’ll learn:

• Why Meta is bringing ads to Threads: With over 300 million users, monetization was inevitable, but what does it mean for brands?
• How early adopters can benefit from lower ad costs: Getting in before the competition allows businesses to test and refine strategies at a lower price.
• What makes Threads different from Instagram and Facebook ads: Threads is all about conversation, so traditional ad formats might not work as well.
• Why your ad strategy must feel organic: Threads users expect authenticity, meaning your ads should blend seamlessly with real conversations.
• How to decide if Threads ads are right for you: If your audience isn’t already active there, it may not be worth the investment just yet.

00:00 Introduction to Meta's Data Machine and Threads

00:41 Welcome to Rocky Mountain Marketing QuickCast

01:03 Threads: The New Ad Frontier

02:03 The Evolution of Threads

04:18 Ad Customization and Early Opportunities

05:59 Masterclass and Productivity Tips

08:13 Evaluating Threads for Your Business

09:40 The Bigger Picture: Ads Across Platforms

11:36 Conclusion and Call to Action

Thinking about running ads on Threads?—subscribe to Rocky Mountain Marketing for more strategies, and visit katiebrinkley.com to optimize your content and grow your brand today!

This episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJAN

Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#ThreadsAds #MetaAdvertising #SocialMediaMarketing #ThreadsForBusiness #MarketingStrategy #DigitalAdvertising #PaidSocial #ThreadsUpdate #SocialMediaTrends #OnlineAdvertising #MarketingForEntrepreneurs #ThreadsAdStrategy #MetaMarketing #ThreadsBusinessGrowth #MarketingTips

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This week, I sat down with the incredibly talented Jamie Caroccio, a copywriter who helps coaches and business owners craft authentic and persuasive copy that connects, sells, and reflects their true personality.

In a world where AI is changing how we write, Jamie reminds us why human connection and authentic storytelling are more important than ever. Whether you're leveraging AI or outsourcing your writing, this episode dives into why quality copy remains a cornerstone of effective marketing.

1. Why AI can’t replace emotional intelligence in copywriting and how to blend human creativity with AI tools effectively.
2. The importance of messaging clarity: Jamie explains why your online presence must reflect your expertise and how to position yourself as the go-to authority.
3. How to maintain your voice when outsourcing copy: Jamie shares her step-by-step process to capture your unique tone and style.
4. Tips for writing non-salesy copy: Learn how to sell authentically without sounding sleazy or overly self-promotional.
5. How to collaborate with AI: Discover when to lean on AI for efficiency and where human creativity is irreplaceable.
6. The #1 mistake business owners make when it comes to their copy—and how to fix it by focusing on their audience.

00:00 Introduction to Rocky Mountain Marketing Quick Cast

00:27 The Impact of AI on Copywriting

02:01 Interview with Copywriting Expert Jamie Carrocchio

04:52 Jamie Carrocchio's Copywriting Journey

07:32 Effective Copywriting Strategies

18:57 Leveraging AI in Copywriting

30:28 Conclusion and How to Connect with Jamie Carroccio

31:28 Final Thoughts and Call to Action

Ready to elevate your copywriting strategy and stand out in a crowded digital space? 

Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/

Visit Jamie Caroccio's social media pages:

Website: https://www.jamiecaroccio.com/

LinkedIn: https://www.linkedin.com/in/jamiecaroccio/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#CopywritingTips #AIvsHumanCreativity #DigitalMarketing #AuthenticMarketing #StorytellingInMarketing #EmotionalIntelligence #ContentStrategy #BrandVoice #MarketingSuccess #HumanConnection

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Instagram has made a big change that could affect your content strategy—its new vertical grid layout. In this episode of Rocky Mountain Marketing, I dive into how this update can actually be a huge opportunity for your brand. The shift away from the traditional square grid means that your content now has the chance to take up more space and stand out in users’ feeds. But how do you make it work for you?

I’ll walk you through how to optimize your Instagram profile for the vertical grid, why it matters for your brand’s visibility, and how to adapt your content to fit this new look. From leveraging the vertical orientation for better engagement to experimenting with Reels, this episode will ensure you’re ready for Instagram’s changes.

In this episode, you’ll learn:

• Why the new vertical grid layout matters for brand visibility: The larger thumbnails help your content take up more screen space, increasing its chance of being noticed.
• How to audit your current Instagram grid: Check what’s still relevant and archive outdated posts to align with the new vertical format.
• Why switching to vertical content will save time: Design all graphics in vertical format from now on to streamline your content creation process.
• How Reels can boost your engagement: Incorporate Reels into your content strategy to take full advantage of Instagram’s focus on vertical video.
• Why flexibility is key in social media: Stay adaptable as platforms evolve, and continue experimenting with new content styles to stand out.

00:00 Introduction: The Instagram Grid Dilemma

00:27 Welcome to Rocky Mountain Marketing

00:53 Understanding Instagram's New Vertical Grid

02:17 Why the Vertical Grid Matters

03:50 Adapting to the New Grid Layout

05:31 Break: Masterclass Announcement

06:15 Actionable Tips for the New Grid

07:52 Consistency and Productivity Tips

09:39 Embracing Change and Final Thoughts

12:09 Conclusion and Farewell

Stay ahead of Instagram’s vertical grid update—subscribe to Rocky Mountain Marketing for more strategies, and visit katiebrinkley.com to optimize your content and grow your brand today!

This episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJAN

Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#InstagramGridUpdate #VerticalGridStrategy #SocialMediaForBrands #InstagramMarketingTips #DigitalMarketing2025 #VisualContentStrategy #OptimizeYourProfile #SocialMediaEngagement #ReelsForGrowth #InstagramTipsAndTricks #MarketingWithInstagram #AdaptToTrends #ContentCreationMadeEasy #InstagramChanges #MarketingForBrands

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Is AI making your content feel robotic? In this episode of Rocky Mountain Marketing, I’m joined by Mike Allton, an AI expert and seasoned digital marketer, to discuss why copy-pasting from AI tools like ChatGPT is holding your content back. We dive into the importance of seasoning your AI to reflect your brand voice and how to avoid the common pitfalls of generic AI-generated content.

Mike shares actionable tips for crafting prompts that guide AI tools to create authentic, relatable content. Whether you’re a small business owner or a seasoned marketer, this conversation will help you embrace AI as a tool to enhance—not replace—your creativity.

In this episode, you’ll learn:

• Why relying on generic AI outputs doesn’t work: Discover how poorly crafted prompts lead to bland, unengaging content.
• How to season AI with your brand voice: Teach AI to write content that feels personal and aligns with your identity.
• Why asking the right questions improves AI results: Learn how to provide specific, detailed prompts for higher-quality outputs.
• The importance of balancing AI efficiency with human creativity: Avoid over-relying on AI by blending its capabilities with your unique perspective.
• How to future-proof your AI strategy: Stay ahead by adapting AI tools to match your evolving goals and audience needs.

00:00 Introduction to Rocky Mountain Marketing

00:30 The Problem with AI-Generated Content

02:39 Introducing Mike Alton: AI Consultant

04:17 Mike's Journey into AI

09:30 The Importance of Brand Voice in AI

10:40 Three Levels of Effective AI Prompting

14:57 Utilizing AI Memory for Consistency

21:20 Creating Custom Instructions for AI

32:15 Conclusion and Final Thoughts

Stop settling for generic AI content—subscribe to Rocky Mountain Marketing for strategies to craft authentic, and impactful content!

Visit Mike Allton's social media pages:

Website: https://www.agorapulse.com

LinkedIn: https://www.linkedin.com/in/mikeallton

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#AIContentStrategy #AuthenticContentCreation #StopCopyPastingAI #HumanizedAI #DigitalMarketingTips #AIMarketingTools #BrandVoiceMatters #AIForMarketers #MarketingWithAI #ContentStrategy2025 #RelatableContent #SmartAIUsage #AIContentCreation #MarketingInnovation #FutureOfContent

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What would you do if TikTok disappeared tomorrow? In this episode of Rocky Mountain Marketing, I unpack the looming TikTok ban and its potential impact on creators, businesses, and the social media landscape. With a January 19th deadline for ByteDance to sell TikTok’s U.S. operations or face a ban, this isn’t just a news headline—it’s a wake-up call for everyone relying on the platform.

I share actionable strategies to prepare for a TikTok-less future, including diversifying your social media strategy, leveraging other platforms like Instagram and YouTube, and focusing on owned assets like email marketing. This episode is your guide to staying adaptable in an ever-changing digital world.

In this episode, you’ll learn:

• Why TikTok is facing a potential ban: Data privacy, national security concerns, and how ByteDance is addressing them.
• How to diversify your social media strategy now: Start repurposing TikTok content for platforms like Instagram Reels and YouTube Shorts.
• Why building an email list is critical: Own your audience and reduce reliance on any single platform.
• The impact of TikTok’s powerful algorithm: Learn why its data collection has raised privacy red flags.
• How to stay ahead of platform changes: Adapt and evolve to ensure your content strategy remains effective, no matter the trends.

Stay ahead of the TikTok changes—subscribe to Rocky Mountain Marketing for more strategies, and visit katiebrinkley.com to future-proof your social media game today!

00:00 The Potential TikTok Ban: An Introduction

00:42 Welcome to Rocky Mountain Marketing Quick Cast

01:07 Understanding the TikTok Ban

04:04 Why TikTok is Facing a Ban

08:48 The Broader Implications and Elon Musk's Potential Involvement

12:26 Adapting Your Strategy: Beyond TikTok

13:25 Final Thoughts and Call to Action

14:35 Conclusion and Listener Engagement

This episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJAN

Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#TikTokBan #SocialMediaStrategy #TikTokMarketing #DigitalMarketingTips #ContentCreation #SocialMediaGrowth #EmailMarketingStrategy #InstagramReelsTips #YouTubeShorts #RepurposeContent #SocialMediaTips #AdaptAndThrive #MarketingStrategy2025 #SocialMediaChanges #TikTokAlternatives

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Is AI just a buzzword, or is it the key to leveling up your marketing in 2025? In this episode of Rocky Mountain Marketing, I sit down with Kim Garst, an internationally recognized digital marketing strategist, to explore the transformative power of AI in business.

We talk about why understanding AI is no longer optional and how tools like ChatGPT, Perplexity, and Claude can make your marketing more efficient and impactful. Kim shares her best practices for training AI to reflect your brand’s unique voice, ensuring authenticity and relevance in every piece of content.

In this episode, you’ll learn:

• Why AI is essential for marketing success: Discover how to integrate AI into your workflow without losing your creative touch.
• The tools that take AI beyond ChatGPT: Learn about Perplexity and Claude for smarter, context-aware content creation.
• How to train AI to reflect your brand: Ensure your content feels personal and authentic by teaching AI your style and tone.
• The evolving role of AI in search: Why traditional SEO is changing and how to adapt for the future.
• How to use AI chatbots effectively: Engage your audience in real-time with tools that streamline communication and conversions.

00:00 Welcome to Rocky Mountain Marketing

00:30 The Rise of AI in 2024

01:53 Introducing Kim Garst: AI Pioneer

03:20 The Importance of Embracing AI

05:55 AI Tools for Success in 2025

15:45 The Future of AI and Digital Marketing

29:55 Conclusion and Final Thoughts

If you’ve been hesitant to embrace AI, this episode offers a roadmap to get started and stay ahead in the fast-changing marketing landscape.

Visit Kim Garst’s social media pages:

Website: http://kimgarst.com/

LinkedIn: https://www.linkedin.com/in/kimgarst

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#ArtificialIntelligence #DigitalMarketing #AIForBusiness #MarketingTools #AI2025 #Entrepreneurship #BusinessGrowth #MarketingStrategy #AIInnovation #SmallBusinessTips #DenverBusiness #KatieBrinkley #KimGarst #AI

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How often have you thought, “I forgot to post today”? In today’s episode, I dive into why consistency is the secret sauce for social media growth. Posting regularly on platforms like Facebook can feel overwhelming, but I’m here to share two simple methods to stay consistent and reduce the stress of showing up online.

From turning on Facebook Professional Mode to leveraging third-party tools like Agorapulse and MetraCool, I’ll walk you through actionable steps to simplify your content schedule. Whether you’re a seasoned entrepreneur or just getting started, these strategies will help you connect with your audience and grow your business.

In this episode, you’ll learn:

• Why consistency builds trust and engagement: Showing up regularly reinforces your brand’s reliability and strengthens audience connections.
• How Facebook Professional Mode simplifies scheduling: Unlock powerful tools on your personal profile to plan and post effortlessly.
• Why third-party tools like Agorapulse save time: Draft, organize, and schedule posts to stay ahead without the daily scramble.
• How to tailor posts to your audience’s habits: Using analytics helps you post at peak times for maximum visibility and engagement.
• Why authenticity matters in social media: Personal, relatable posts foster genuine connections and meaningful conversations.

If you’re ready to master consistency and grow your online presence, this episode is your game plan.

Chapters:

00:00 Introduction and Overview

00:31 The Importance of Consistency in Social Media

01:13 Leveraging Facebook Personal Profiles

03:38 Scheduling Posts with Facebook Professional Mode

05:19 Using Third-Party Tools for Scheduling

07:02 Quick Break and Masterclass Announcement

09:45 Final Tips and Encouragement

11:32 Conclusion and Call to Action

This episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJAN

Start getting sponsors for your podcast and make a difference on your business.

http://www.sponsoryourpodcast.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#SocialMediaTips #FacebookMarketing #ContentCreation #SchedulingHacks #DigitalMarketingStrategy #FacebookEngagement #ContentConsistency #SmallBusinessGrowth #MarketingMadeSimple #EntrepreneurLife #Loomly #Agorapulse #Metricool #AItools

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