Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

In today's episode of Rocky Mountain Marketing, we are joined by Jessika Phillips, the founder of NOW Marketing Group, a Forbes-recognized agency partner that has been rated as one of the best places to work in 2022. Jessika is known as the queen of Relationship Marketing and has been helping business owners, consultants, and coaches with their digital marketing for nearly two decades.

Discover how to grow by repeat referral business in this amazing conversation where we talked about the following points:

1. What exactly is Relationship Marketing 
2. The difference between a sales funnel and a flywheel approach to marketing
3. CARE approach and the importance of focusing on repeat and referral business
4. The power of relationship marketing to turn word of mouth into the world of mouth

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Jessika Phillips’ social media pages:

Website: https://jessikaphillips.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

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In today's episode of Rocky Mountain Marketing, I am joined by an award-winning business expert, international bestselling author, and the host of the relaunch podcast and radio show. She wrote a book to help people understand the power of relaunching and the importance of small decisions that can make a big impact.

It was an amazing conversation as we discussed with Hilary the following points:

1. Hilary’s experience of growing up in Silicon Valley as a pioneer woman in tech
2. What a relaunch is, and how it can grow your business
3. HiIlary’s Three HQ Strategy in navigating transitions in life

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Hilary DeCesare’s social media pages:

LinkedIn: https://www.linkedin.com/in/hilarydecesare/

Website: https://therelaunchco.com 

Instagram: https://www.instagram.com/therelaunchco/?hl=en 

Twitter: https://twitter.com/hilarydecesare 

Other websites, books, and links that was mentioned:

• RELAUNCH!: Spark Your Heart to Ignite Your Life

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

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In today's episode of Rocky Mountain Marketing, I talk about how you can grow your business using social media organically. There’s a lot to say about posting on every social media platform and posting three times a day to be successful, but I’m here to tell you that you can be successful with a social media strategy that only takes up 1 hour a week. The key is to be strategic about which platforms you're on and how you're posting. 

Here are the following points covered in this episode:

1. Finding a social media strategy that works specifically for your business
2. How to use each social media platform to promote your business
3. Finding your target audience and knowing how to engage them 

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

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In today's episode of Rocky Mountain Marketing, I am  joined by JoAnne Pavin, a wellness consultant, speaker, entrepreneur, founder and the author of the Meal magazine. She is also a former Second City star and will be discussing the value of self-care for entrepreneurs. 

It was an amazing conversation as we discussed with JoAnne Pavin the following points:

1. The importance of self-care for entrepreneurs, and how to prevent creative burnout 

2. The 'quiet quitting' that is happening with employees across the country 

3. The importance of having a positive mindset and surrounding yourself with positive people

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit JoAnne Pavin’s social media pages:

LinkedIn: https://www.linkedin.com/in/joannepavin 

Instagram: https://www.instagram.com/joanne.pavin/?hl=en 

Twitter: https://twitter.com/jopavin 

Facebook: https://www.facebook.com/joanne.carver.528 

Website: https://www.joannepavin.com/ 

Other websites, books, and links that was mentioned:

• TheMeal: https://www.themeal.net/joanne-pavin.html 
• Deepwork by Kelly Newport : https://www.amazon.ca/Deep-Work-Focused-Success-Distracted/dp/1455586676 
• Optimized by Brian Johnson: https://www.heroic.us/optimize 

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

In today's episode of Rocky Mountain Marketing, we are joined by Stephanie Gunther, a Colorado native and startup entrepreneur who brings her vast repertoire of expertise in branding and culture. She is the CEO of Wax Creek, a brand marketing agency that maximizes the competencies of their clients and enhances the brands’ client relationships.

Discover how to find your brand story and live it to attract your ideal customers in this amazing conversation where we talked about the following points:

1. The importance of having a brand story, and how it can help you connect with different customers and clients.
2. How to use brand archetypes to help you understand your brand, and how to make it stand out from the crowd.
3. The importance of understanding your audience, and how to make sure your brand is appealing to them.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Stephanie Gunther’s social media pages:

Website: https://waxcreek.com/

LinkedIn: https://www.linkedin.com/in/stephaniegunther/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we are joined by Annette Richmond. She is a professional resume writer and LinkedIn educator who used to work for a magazine. She also started a career site for women. She has been a recruiter for a few years and she taught Communications at the College. On top of that, she likes to work directly with clients.

It was an amazing conversation with Annette as we covered the following points:

1. Having a personal brand vs growing your business brand
2. Navigate the world of entrepreneurship and digital marketing
3. What makes a successful personal brand?
4. Personal branding on LinkedIn - how does it work?
5. The power of videos

So if you want to learn more about personal branding, tune in to this week’s episode because Annette Richmond shared a lot of valuable insights you shouldn’t miss!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Annette’s website: https://careerintelligenceresumewriting.com/

LinkedIn: https://www.linkedin.com/in/annetterichmond/

Tiktok: https://www.tiktok.com/@smartercareermoves

YouTube: https://www.youtube.com/channel/UCw7L2jtuuwEULjoYDNy4mDA

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

Hosted on Acast. See acast.com/privacy for more information.

In today's episode of Rocky Mountain Marketing, Katie Brinkley is joined by Jeff Sieh, an international speaker and visual marketing consultant, to discuss how to repurpose content across multiple platforms while building your community.

It was an amazing conversation as we discussed with Jeff the following points:

1. How Jeff Sieh went from working in web design to becoming an international speaker and digital marketing consultant
2. How Pinterest can be a great platform for men as well as women
3. How Descript can be used to repurpose content from live videos and podcasts into blog posts, social media posts, and even edited audio and video clips

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Jeff Sieh’s social media pages:

LinkedIn: https://www.linkedin.com/in/jeffsieh

Instagram: https://www.instagram.com/jeffsieh/?hl=en

Twitter: https://twitter.com/jeffsieh

Pinterest: https://www.pinterest.com/jeffsieh/

Facebook: https://www.facebook.com/TheRealJeffSieh/

Website: https://jeffsieh.com/

Podcast: https://podcasts.apple.com/ng/podcast/social-media-news-live/id1549411455

Learn more about Katie and Next Step Social Communications:

https://www.clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

https://www.linkedin.com/in/katiebrinkley

Watch on YouTube

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In today's episode of the Business Besties podcast, Kendra and I answered the most common question people ask - What should I talk about today?. We go deep on the top 5 places we get our content inspiration from. As digital creators, our content helps us attract our ideal clients therefore running out of ideas can be a nightmare. It is also so easy to get overwhelmed with the metrics but every small business owner should know that it should always be quality over quantity. 

Definitely a conversation you shouldn’t miss as we discussed the following points:

1. Create content consistently to get better
2. Ways how to ask your audience what they want
3. Facebook groups as a gold mine of content inspiration
4. How to maximize Instagram Explorer feed and trends for content generation
5. The benefits of using the right hashtags for your content
6. Best online databases to check in what other people are talking about
7. My bonus tip for content generation 

You’re in for a treat! Make sure to listen from beginning to end of this episode of the Business Besties. 

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Business Besties Instagram

Visit Kendra’s social media pages:

LinkedIn: https://www.linkedin.com/in/kendra-swalls-74b602104/ 

Website: https://girlmeansbusiness.com 

Podcast: Girl Means Business

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

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In this week’s episode, we have Liz Kelly of Goody PR. The agency partners with clients to magnify brands, experts and causes through Marketing, PR, Social Media Marketing Campaigns through the power of YouTube videos. She’s also the author of 8-Second PR and on top of that, she teaches digital marketing at UCLA. 

It was an amazing conversation with Liz H. Kelly as we discussed the following points:

1. Important reminder: Youtube is a search engine
2. Keywords are the magic sauce
3. 3 tips on YouTube keyword marketing
4. Include keywords on your file names!
5. Funny = money
6. Apply the Miniskirt Rule to videos

So if you’re a brand who wants to hack your way to success on YouTube, tune in to this week’s episode because Liz H. Kelly shared a lot of valuable insights you shouldn’t miss!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Connect with Liz H. Kelly: 

LinkedIn: https://www.linkedin.com/in/lizheuisler/

Twitter: https://twitter.com/lizhkelly

Instagram: https://www.instagram.com/lizhkelly/?hl=en

YouTube: https://www.youtube.com/c/GoodyPR/featured

Website: https://goodypr.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, book author and former senior pastor, David Crocker, joins us to discuss how having a serving mindset as an entrepreneur can help you grow your business. He talks about the value of acting with humility and authenticity while interacting with others as a way to grow your business. He also discusses how to establish limits between having a "giving mindset" and saying no. 

In this episode, David also shares how he went from serving as a senior pastor to quitting the ministry and starting a nonprofit organization to inspire people to help others.

In this conversation with David, we discussed the following topics:

1. How to have a serving mindset
2. Becoming an authentic entrepreneur
3. The value of serving others
4. Keys to having that serving mindset
5. The line between a ‘giving mindset’ and personal time

So if you want to unleash your inner serving mindset, tune in to this week’s episode because David Crocker shared a lot of insightful information you shouldn’t miss!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit David’s website: https://www.operationinasmuch.org/

LinkedIn: https://www.linkedin.com/in/mrdavidcrocker/

Facebook Page: https://www.facebook.com/OperationInasmuch/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.