Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

By Katie BrinkleyBusiness Entrepreneurship Marketing

Rocky Mountain Marketing- Digital Marketing for Entrepreneurs episodes

August 09, 2022Is it Reel-y Time To Create Video Content? With The Business Besties
In this week's episode, we hear from our resident guest Kendra Swalls from Girls Means Business. Kendra is still our mompreneur and a strong advocate of helping women transition from survival to success mode.

In this episode, she’ll talk about how to up your social media game in the summertime. Is summer really a downtime for marketers or is it still an opportunity to create content for your audience? Also, she shares her thoughts on the photo vs video debate while sharing some of the best practices you must know once you ride into the reel craze.

As usual, it was an amazing conversation with Kendra as we discussed the following points:

Spending summers as social media managers
Photos vs videos for social media engagement
“We build our own algorithm”
Trending vs original audio
The power of social media scheduling

So if you’re searching for answers on how to up your social media skills, summer or not, Kendra’s tips and tricks are perfect for you!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Kendra's website: https://girlmeansbusiness.com/
Instagram: https://www.instagram.com/girlmeansbusiness/

Learn more about Katie and Next Step Social Communications:
Clubhouse: clubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

Hosted on Acast. See acast.com/privacy for more information.
26 min
August 02, 2022 Connecting and Creating on LinkedIn with Judi Fox
In this week's episode, we are joined by Judi Fox. She is listed as a Top 10 LinkedIn coach for 2021 in the Yahoo! Finance. She is featured in Inked Magazine, CEO magazine, VidSummit, Social Media Marketing World, where I just recently saw her and Top 100 podcasts. She has over 18 years of experience in business development and sales and she's developed the LinkedIn Business Accelerator method.

It was an amazing conversation as we covered the following points:

1. Losing her first job and joining LinkedIn for the first time
2. Her favorite LinkedIn feature - Newsletters
3. LinkedIn’s new feature in 2022 called Creator Mode
4. Best features of Creator Mode
5. Setting up LinkedIn for sales opportunities
6. “LinkedIn people are going there to have conversations.”

So if you’re an entrepreneur who wants organic reach and engagements, tune in to this week’s episode and learn everything you need to know about connecting with your market (by creating real conversations) through LinkedIn.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Judi’s website: https://www.judifox.com/
LinkedIn: https://www.linkedin.com/in/judiwfox/
Facebook: https://www.facebook.com/judiwfox
Twitter: https://twitter.com/Judi_Fox
Instagram: https://www.instagram.com/judifoxrocks/
YouTube: https://www.youtube.com/JudiFox
Pinterest: https://www.pinterest.ph/judiwfox/
Tiktok: https://www.tiktok.com/@judifoxrocks

Learn more about Katie and Next Step Social Communications:
Clubhouse: clubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
Hosted on Acast. See acast.com/privacy for more information.
30 min
July 26, 2022 Leaning On Your Community with Francie Hinrichsen
It's so fun when we have our guests back on Rocky Mountain Marketing.

In this week's episode, we are joined by Francie Hinrichsen whom we also spoke with in episode 46 about all things analytics, data, and marketing. She's been doing a lot of amazing things recently including writing her own book entitled Dream, Build, Grow. It aims to help female entrepreneurs learn step-by-step on how to grow their businesses.

This episode is a wealth of knowledge for all entrepreneurs at any stage, as we deep dive on:

1. How do you help business owners know what to do next? Just take one step forward. Regardless. Build a strong foundation in the beginning.

2. Getting a conversation with other entrepreneurs. Find a business mentor.

3. Runs and Repeat. Give yourself time to work on your learning curve.

4. Giving it the time and the space to grow something beautiful.

5. Building a genuine relationship can happen online.

6. Committing to a long-term vision. I embrace transformation in mind, body, and spirit.

7. Approaching entrepreneurship with flexibility.

8. Being able to lean into a community and learn from others. Community over competition.

9. Ask the question - What Can I Do For You?

If you're one of those struggling in their entrepreneurial journey, this might just be a sign that you got this! Make sure to tune in and enjoy this amazing conversation!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Francie's website: https://foundingfemalesco.com/
LinkedIn:https://www.linkedin.com/in/franciemuellerhinrichsen/
Facebook: https://www.facebook.com/groups/startyourbusinessin2021
Instagram: https://www.instagram.com/foundingfemalesco/

Learn more about Katie and Next Step Social Communications:
Clubhouse: clubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw
Hosted on Acast. See acast.com/privacy for more information.
27 min
July 19, 2022 Utilizing Text Message Marketing with Paul Ruppert
While we're so busy perfecting our digital presence, our guest this week reminds us of another branch of marketing which is text messaging. Text messaging is here and continues to conquer the globe as the cheapest and most effective way of communicating with one another.

As a world-known marketing consultant, Paul Ruppert, shared with us his insights on how text messaging plays a vital role in engaging with and nurturing customer experience. He worked with big companies such as Facebook, Mastercard, Western Union, and many other global companies in different industries.

In this episode, we discussed:

- History of text messaging
- Text messaging as the cheapest and effective way of sending messages around the globe.
- Text message VS WeChat, WhatsApp, Viber, etc.
- SMS as universally available and enabled form of messaging.
- Mobile telephony and its impact on a country's GDP.
- Application Program Interface
- Combine different message platforms for your marketing
- Text messaging is very effective in engaging with customers.

If you're thinking of ways to level up your marketing, check out this week's episode and learn more about how you can utilize text message marketing for your business.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Paul's website: https://www.linkedin.com/in/paulruppertintl/

Learn more about Katie and Next Step Social Communications:
Clubhouse: clubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
Hosted on Acast. See acast.com/privacy for more information.
37 min
July 12, 2022 Optimizing Facebook Ads with Andrea Vahl
In this week's episode, we are joined by Andrea Vahl. She is a social media consultant and speaker, and the co-author of Facebook Marketing All-in-One For Dummies. Her newest book is Facebook Ads Made Simple.

As a social media consultant, speaker, author, and standup comedian, Andrea Vahl has mastered the art of strategizing Facebook and Google Ads. She uses a trial-and-error approach in every ad and makes sure that she’s nimble in learning the new features and techniques she can utilize for better ROI.

It was an insightful conversation where we dived deep into how we can further maximize the use of Facebook Ads:

- How Andrea started off her career as a Facebook Ads expert.
- Maximizing the Facebook Ads Manager
- Best performing type of Ads
- Tracking and measuring Ads through Facebook Pixel
- iOS updates and Facebook’s rebound off of it

With so many businesses transitioning online, starting off with Facebook is surely something that you might want to consider, so be sure to check out this week’s episode!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Andrea's website: https://www.andreavahl.com/
Facebook: https://www.facebook.com/AndreaVahlinc/
LinkedIn: https://www.linkedin.com/in/andreavahl/
Instagram: https://www.instagram.com/andreavahl/

Learn more about Katie and Next Step Social Communications:
Clubhouse: clubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
Hosted on Acast. See acast.com/privacy for more information.
29 min
July 05, 2022 Start Your Own Podcast with the Business Besties
As we record this episode in PODFEST Expo, it's so humbling to look back and appreciate how far we've come. Kendra and I started out as online connections on Clubhouse and Instagram. We never even thought we'll be doing this podcast together! And that's how amazing podcasting is. It brings people together. It builds a strong community.

In this episode, we discussed the different things you need to know as a new podcaster:
1. It is not that hard to get started. You can start with a mic and your air pods.
2. There are free tools online that you can use.
3. Get atleast 3 episodes ready to go.
4. Don't try to make it perfect. Overpolished may sound less authentic.
5. What can you talk about? You can repurpose your website, vlogs, social media content, and many others for your podcast.
6. You need to be consistent with your podcast. It doesn't matter if you do it weekly, bimonthly, or monthly, as long as you'll be consistent.
7. Just get started. Know what you are capable of doing consistently.
8. Know your audience. Do a test.
9. If you don't experience the cringe-worthy stuff then you will not be able to get past the "early stages" of podcasting.

Podcasting is an amazing opportunity for you to grow yourself, your community, and your business. So if you've been wanting to start your podcast, listen to this month's episode of Business Bestie's and learn everything you need to kick-off your podcasting journey.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Kendra's website: https://girlmeansbusiness.com/
Instagram: https://www.instagram.com/girlmeansbusiness/

Learn more about Katie and Next Step Social Communications:
Clubhouse: clubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
Hosted on Acast. See acast.com/privacy for more information.
24 min
June 28, 2022 Woman, Speak Up! with Judy Hoberman
In this week's episode, we have Judy Hoberman. Judy is an executive coach, speaker, consultant, trainer, and best-selling author of Selling In A Skirt and Walking on the Glass Floor. She focuses on helping women find the right tools that they need to be successful.

This conversation covered the following:

1. Her mission to help one woman a day.
2. Why delegation is important?
3. Saying NO to clients who do not necessarily align with me.
4. Bringing a team as you grow your business.
5. How do you know if you are a great listener?
6. What is Active Listening? - I take notes "in their words."
7. Leaders are generous with their time.
8. Women need to voice out.
9. Be open to opportunities that are in front of you.

So if you're a woman entrepreneur (or a man who wants to elevate women), tune in to this week's episode and learn all about women in leadership and their road to success.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Judy's website: https://www.sellinginaskirt.com/
Facebook: https://www.facebook.com/sellinginaskirt
LinkedIn: https://www.linkedin.com/in/judyhoberman/

Learn more about Katie and Next Step Social Communications:
Clubhouse: clubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
Hosted on Acast. See acast.com/privacy for more information.
32 min
June 21, 2022 Tips To Get All Things Done For Mompreneurs with Valerie Recore
In this week's episode, we were joined by Valerie Recore of Stride Productivity. She is a Productivity Specialist, entrepreneur and a mom. She will teach us about how to be productive without sacrificing our mental state and time with family.

It was an amazing conversation where we talked about all the things that’s about productivity:
1. How Valerie got into the world of productivity.
2. Giving yourself a break, is being productive
3. Are you really being the most productive at work?
4. How do you choose the different skills that are best for you to be spending your time on?
5. The mental space of being able to shut down.
6. What was one of the reasons Valerie decided to start her own business here in Denver?
7. How can people learn more about working with Valerie?

Productivity is one of the most challenging parts of being an entrepreneur so don't miss this chance and learn everything you need to know in this week's episode.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Valerie's website: https://strideproductivity.com/
LinkedIn: https://www.linkedin.com/in/valerie-recore-02a1759/

Learn more about Katie and Next Step Social Communications:
Clubhouse: clubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
Hosted on Acast. See acast.com/privacy for more information.
26 min
June 14, 2022 No One's Too Old For Social Media with Joyce Feustel
In this week's episode, we were joined by Joyce Feustel of Boomer's Social Media Tutors. She is a LinkedIn trainer and consultant for baby boomers who want to champion their LinkedIn and Facebook presence. Age should not prevent anyone to conquer the digital world.

It was an amazing conversation where we talked about all things LinkedIn including the following:
1. How she turned out to be into social media marketing and found her niche in helping business owners over 50 win their digital presence
2. Importance of engagement - comments
3. Who should activate Creative Mode in LinkedIn?
4. Growing your followers on LinkedIn - Mention other people when you post
5. How LinkedIn algorithm works
6. How to optimize your LinkedIn
7. Google indexes most social media sites
8. Videos in your social media strategy
9. Optimize LinkedIn creator mode when you are ready.

LinkedIn is one of the best places to build your online presence so don't miss this chance and learn everything you need to know in this week's episode.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Joyce's website: https://boomerssocialmediatutor.com/
Facebook: https://www.facebook.com/joyce.feustel
LinkedIn: https://www.linkedin.com/in/joycefeustelsocialmediatrainer/

Learn more about Katie and Next Step Social Communications:
Clubhouse: clubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
Hosted on Acast. See acast.com/privacy for more information.
33 min
June 07, 2022 Conversations and Connections: A PODFEST Expo Special with The Business Besties
It is a very special Business Bestie's episode that we have this week as Kendra and I had the opportunity to go live on this amazing conference, Podfest Expo!

In-person events feel refreshing. It's like the fruition of the past two years' online networking and engaging with people around the world. This year's Podfest conference exhibits the power of community, more than ever.

We're so lucky to be able to see in the flesh so many amazing people Kendra and I spoke on podcast guesting, Fireside chats, and even Clubhouse!

Here are the beautiful people we finally met after years of being on Zoom.

1. Valerie Morris of Marketing Wins
2. Cindy Ferguson, Empowerment Coach
3. Mike Ham, Greetings From The Garden State
4. Larry Roberts, Podcast Producer
5. Juliet Hahn, Content & Course Creator Storyteller

Don't miss this chance to "meet" some of the most sought-after digital creators and entrepreneurs of our times. You're sure to pick up golden crumbs of lessons from these amazing people that you can apply on your own entrepreneurship journey, or in life in general!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Valerie Morris
Marketing Wins https://www.audible.com/pd/Marketing-Wins-Podcast/B08K56ZWDL?action_code=ASSGB149080119000H&share_location=pdp&shareTest=TestShare

Cindy Ferguson
https://www.instagram.com/cindymarie.co/

Mike Ham
https://www.linkedin.com/in/michael-ham-ctt/
https://www.greetingsfromthegardenstate.com/

Larry Roberts
https://www.instagram.com/thelarryroberts/

Juliet Hahn
https://www.instagram.com/iamjuliethahn/
https://www.iamjuliethahn.com/blog

Learn more about Katie and Next Step Social Communications:
Clubhouse: clubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
Hosted on Acast. See acast.com/privacy for more information.
32 min

About Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

From the publisher's feed

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley,…