Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

In this week's episode, we are joined by Mark Herschberg. Mark is the author of The Career Toolkit - Essential Skills for Success That No One Taught You. He believes that the fundamental skills for success are universal. These include leadership, communication, negotiation, and networking. He believes that these skills are often overlooked given that these are the most important.

From a high school nerd to a sales manager. He realized that his childhood has limited him in doing his best. He didn't do well in communicating. He wasn't good at building relationships. Only when he became a manager that he thought no one ever teaches these things. Networking according to him is more than the passing of business cards but more of building a relationship rooted in trust. It is learning to give before getting anything.

He also spoke about the importance of being an effective leader. For him, a good leader is someone who elevates others. It is allowing oneself to grow as a leader with your team. Empowering other people to be the best that they can is the most important role a leader has. While giving them the training that they need, you should be able to show respect and let them grow on their own.

There are more of these exciting success tips in this episode!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Mark's website: https://www.thecareertoolkitbook.com/
LinkedIn: https://www.linkedin.com/in/hershey/

Learn more about Katie and Next Step Social Communications:
Clubhouse: joinclubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/next.step.social/

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Our guest this week is Michele Ashby. Michele is the CEO and founder of ACE LLC, Ashby Consulting Enterprises LLC. Her success in climbing up the ladder is undeniable as she makes big leaps in her career for the last 17 years as a board member. She specializes in corporate strategic planning, investor engagement, and financial and business advancement.

The greatest struggle is to swim through this culture of patriarchy. This has been an age-old system that is hard to beat but evidently can be worked out. Michele is living proof of this. While she herself was mentored by men and is grateful for it, she often finds herself wondering why does she always see herself as the only woman in the board room? This is why she strives to help 1000 women in taking their seats on the corporate board. Her experience with fellow women in business isn't that great and this made her see an opportunity for her to provide support for women to be ready in taking the position of power.

Michel was named Top 25 Most Powerful Women in Colorado last 2019. She serves as an inspiration to all the other women of our time. She wants us to stay curious and take advantage of the opportunity to get ahead. Instead of feeling inferior with men in business, embrace being a woman who stands out and brings a new flavor to the table.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Michele's website: https://www.acellc.consulting/
LinkedIn: https://www.linkedin.com/in/micheleashby1/

ACE Board Primer Series - https://aceboardtrainingforwomen.mykajabi.com/
ACE Board Certification Training for Women 2021 - https://www.acellc.consulting/new-board-training-certification-program

Learn more about Katie and Next Step Social Communications:
Clubhouse: joinclubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we have Kendra Swalls who is an elementary teacher turned photographer slash entrepreneur. She advocates for women not to aim for perfection as it doesn't necessarily mean success. Her childhood dream of becoming a teacher was a success. She worked as a full-time 2nd Grade teacher and spent about 5 to 6 years in this field. She took her Master's degrees but felt like something is still missing. It was a perfect job but there's something nagging her. So she started her photography business in Dallas, specializing in bringing out confidence in front of the camera. It was a "Jump first, learn later." kind of business strategy, therefore, allowing her to see everything including the ups and downs of starting a business.

It was when her precious daughter came that she decided to leave her teaching job and focus on her photography business full-time. Through time she found herself doing blogs, mentoring women, and even starting a podcast. She started her Girl Means Business podcast last 2019 and now has 77 episodes to date.

She was big in email marketing as she believes that it is more of a personal approach to engage with your clients. Emails come directly to your client's inbox where they can respond directly back to you. She discussed several platforms to use when doing email marketing. With these platforms, your sending an email to different types of clients can be easy-peasy. There are automation options in each of these.

According to her, there are two main points to keep in mind, first, know your analytics. You can test which email your clients prefer and enjoy by looking at the open rate, click rates, how good your subject is, etc. This will show you what captures your client's attention. Next and what she said is so important, is including a call-to-action. She recommends adding lines at the end of your email that says "Let me know what you think." or "If you have any questions, feel free to hit reply and I'm sure to respond.". Your audience needs to know that there's a human being on the other end.

Check out more of these tips in this episode and champion email marketing like a pro!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Kendra's website: https://www.girlmeansbusiness.com/
Facebook: https://www.facebook.com/groups/girlmeansbusiness
Instagram: https://www.instagram.com/veronicavsopher/

Unlock the 5 Best Marketing Tips Every Entrepreneur Needs To Know Free Guide
https://www.girlmeansbusiness.com/marketing-guide-opt-in

Learn more about Katie and Next Step Social Communications:
Clubhouse: joinclubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/next.step.social/

Hosted on Acast. See acast.com/privacy for more information.

Season 1 of Rocky Mountain Marketing is in the books! In today's episode, Katie discusses the purpose behind the podcast and what to look forward to in Season 2.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Connect with Katie Brinkley:
Instagram: https://www.instagram.com/next.step.social/
LinkedIn: Linkedin.com/in/katiebrinkley
Clubhouse: joinclubhouse.com/@katiebrinkley
Website: www.nextstepsocialcommunications.com

Hosted on Acast. See acast.com/privacy for more information.

Our guest today is Veronica Sopher. She is an award-winning visibility strategist who helps entrepreneurs garner national media placement that promotes their brand legitimacy. Brands that have strong personal branding have impressive growth in profits.

With a family of journalists and lawyers, she found herself fascinated with people's stories, how their values are formed and how these stories make a huge impact on the world. Also, having a communal sense of responsibility, which her family instilled in her, to support other businesses affected how she structured her business today.

According to her, personal branding is for all businesses that have visibility. Personal branding is your promise. It is who you are, what you do, and what you want people to expect from you. It doesn't have to be complicated. It just has to be YOU. She believes that everyone has something that they can tap within themselves and work out of.

At this time where everybody's online, you have to level up your game and be everywhere. You have to diversify your presence - traditional and non-traditional media. Having the right team to help you bring out your authenticity is important to navigate through success. As a business owner, you have to either want to learn how to do things or delegate. If you don't have the time and interest to learn one thing, you can delegate such tasks to someone who is an expert in the field. Otherwise, you will be missing opportunities.

Learn more about personal branding strategies and how to win 2021 with it!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Veronica's website: https://www.veronicavsopher.com/
Facebook: https://www.facebook.com/veronicavsopher
Instagram: https://www.instagram.com/veronicavsopher/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/next.step.social/

Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we have Jess Dewell, Managing Partner of Red Direction and host of Bold Business Podcast, who shared valuable tips in helping small businesses create a strong growth impact plan. She found satisfaction in helping small businesses what they are good at and amplifying it to reach their goals. She said that knowing your strengths and how to prioritize them are key to effective business strategy. When your business seems to be going far off track, there might be a discrepancy with the goals you are setting, your strengths, and your strategy. It is always important to go back and evaluate your growth impact plan.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Jess's website: https://reddirection.com/
Facebook: https://www.facebook.com/RedDirectionConsulting/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

Hosted on Acast. See acast.com/privacy for more information.

This week's guest is Brendan Kane. He is the author of the books One Million Followers: How I Built A Massive Social Media Following In 30 Days and Hook Point. He's been providing business and digital strategies to clients such as A-listers Taylor Swift and Rhianna, and big brands like MTV, IKEA, and Skechers for more than 15 years. His rich experience allowed him to identify the secrets of growing your audience authentically. In digital marketing, your competition is not only your direct competitors but all the other businesses, from different industries, that also have an online presence. He shared with us the common mistakes that most business owners make when working on their social media presence. One thing he mentioned was the importance of having a content structure that is most suited to your strength. What works for one person may not necessarily work for you. It is best for you to know what you can best and most comfortably do. Lastly, it is the right mindset that will make you go further.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Brendan's website: https://book.hookpoint.com/
Instagram: https://www.instagram.com/brendankane/
Email: [email protected]

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

Hosted on Acast. See acast.com/privacy for more information.

Today we have Francie Hinrichsen who is the owner and founder of Simply Integrated LLC, a digital marketing company that aims to help small business succeed via effective website analytics strategies. She believes that she is destined to be an entrepreneur as she grew up watching his father wear different entrepreneur hats. She specializes in SEO and CRO techniques that helps small businesses maximize their online presence and create informed decisions. She is also passionate about creating an encouraging and actionable space for women through her mastermind. Her mastermind anchors in an all-women community where they support and help each other.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Francie's website: https://simplyintegratedllc.com/
Facebook: https://www.facebook.com/SimplyIntegratedLLC
LinkedIn: https://www.linkedin.com/in/franciemuellerhinrichsen/
Instagram: https://www.instagram.com/simplyintgrtd/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
KatieBrinkley.com/guide

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In this week's episode, we are so lucky to have Carole Bardasano, founder of Digital Buzz, on the show to share what she thinks the top digital trends coming this 2021. Her many skills including being a multi-lingual landed her the Swatch's Group Head of Digital Marketing for the US market post. She strongly believes that having a strategy can help you succeed in business. Social media or digital media trends, as a whole, changes so often that what works 3 months ago may not work at this time. It is a continuous journey of discovering what works and what doesn't. This year, 2021, greatly video marketing. Showing up in front of the camera and talking directly to your audience plays a great deal in customer experience as well as search engine's algorithm. Another huge trend this year is direct messaging as it brings you to an almost-personal level with your customers.

Carole believes in investing in doing research about your business. Your business should answer a problem while you make a profit out of it. If these two aren't met, then it's not going to work out. This episode is jam-packed with everything digital marketing that you wouldn't want to miss!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Carole's website: https://www.thedigitalbuzzus.com/
Instagram: https://www.instagram.com/thedigitalbuzz/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/next.step.social/

Hosted on Acast. See acast.com/privacy for more information.

Audio Branding can get your marketing to greater heights. More often than not, we don't usually pay attention to the audio side of our marketing material. It is that one part that we tend to put at the back of the list. But what we don't know is that the sounds you use is so important and that it enhances your marketing strategy by targeting the emotions of your audience therefore making a strong connection to them.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Jodi online:
www.voiceoversandvocals.com
https://www.linkedin.com/in/jodikrangle/
https://www.facebook.com/pieceofcakevo/

Learn more about Katie and Next Step Social Communications: www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
instagram.com/next.step.social

Hosted on Acast. See acast.com/privacy for more information.