Rogue Business with Rochene H.

Hands down the biggest struggle I face with other coaches I work with (and myself) are the limits we put on ourselves because of the beliefs we hold.

This week I was finalising some work with a copywriter I hired. She was asking me lots of questions around why I created my business, my gym and my upcoming program for female business owners. As I sat and worked through my thoughts the answers kept coming back to the same thing. I wanted to help other women explore the strength that they have but never yet truly unleashed. Whether that be in the gym or in their business.

She asked me what were the real struggles that I faced as a Coach and business owner.

It wasn’t the lack of knowledge or the lack of systems or my sales skills. It was my self-doubt. The negative thoughts that kept me small and controlled every action I did or didn’t take.

Spoiler: the answer is not looking for a building and getting your logo and apparel done.

Get your foundations sorted first before you go looking for brick and mortar. Get your solid workings running for a consistent period of time before you throw money into a building and pray for people to walk in cause you have a gym now.

With lockdown hitting us again this past week, my business was thrown into a burning house and I was required to make some fast and thought out decisions in a short space of time.

I’ve been told I’m very good at collecting my thoughts, weighing up many sides and being very decisive when I need to be. I agree. It’s one of the many skill sets I forged while running a business.

In times like the ones I am facing, I have a clear thought process that I work through that gives me the confidence I need to pull the trigger when I need.

It’s an element of your service offered to your clients. Goal setting and health & fitness go hand in hand.

Clients come to you wanting to achieve something specific (or a lot of the time not so specific). You sit down with them, discuss where they want to go and what that plan might look like.

The plan sounds great, you’ve programmed like a boss and laid out the special recipe that you’ve poured attention into.

Super proud of your work, you look forward to what is going to happen.

Often to be disappointed with the lack of follow through and engagement with your client.

Huh, what happened?!

Comparison is such a relevant topic for so many. A topic that can run over multiple areas.

Often we compare someone else’s best feature against things that we deem inadequate about ourselves.

If we don’t break into more specifics that underlie this comparison, the way we think and act can be hugely influenced by something that is not fit for us.

When we live out of “should land” we push the very thing we are chasing further and further away.

"I should be..."

"I should be..."

"I should be..."

The thing is, when we live in should land, we are pushing ourselves further into expectations created by others.

Things we see online. People we look up to. Other lifters we watch. Friends achieving what we want to.

By living in should land, we let these expectations drive our behaviour and take over.

Majority of the coaches I talk to have one of the following business goals or a combination of them: ⁣

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1. To be fully booked and earning more money ⁣

2. To eventually have someone working under them⁣

3. To open their own space ⁣

4. To out source some of their work ⁣

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I’ve been having a heap of conversations with coaches as they prepare for rebuilding and reopening and there have been so many of the things in this episode coming up on repeat. ⁣

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I know them cause I did them. ⁣

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I hear some really wicked future goals but these mistakes keep pushing them further away from the vision they desire. ⁣

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Not accounting for tax, rates all over the shop, no quarterly plans, not spending enough time on client care, focussing on more leads but having no idea how to sell...... just a few that I discuss in this episode.⁣

At the core of our businesses are human beings. That live, think and receive information differently. ⁣

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Without considering individual requirements for our clients, we lose the opportunity to connect with them, can trust and help them with appropriate steps in pursuit of their goals. ⁣

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In this episode I talk about some pivotal considerations to think about and encourage you as a coach to adapt what may be appropriate for your clients.⁣

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We are back in gyms and we can do some really wicked stuff with our clients again- but remember consider who they are as people and where they are at.⁣

Personal development for many years was about fixing myself. Making my weaknesses strengths and trying to find ways to make these negative parts go away. ⁣⁣

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I would I keep running around in circles wondering why I couldn’t make it change.⁣⁣

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It wasn’t until I truly realised that one emotion doesn’t have to own you. You can feel fear one day and feel fierce in the next. ⁣⁣

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And neither one needs to be fixed. ⁣⁣

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Emotions can coexist. You can learn to navigate with them instead of against them.