Today Craig chats with podcaster and speaker Colin Gray about podcast marketing, community opportunities, and branding. Craig and Colin share their unique perspectives on the business of podcasting based on their years of experience as podcast hosts, CEOs of successful podcasting companies, and their passion for helping fledgling podcasters make their mark. Besides discussing their podcasting journeys, they also do a deep dive into how Colin promotes and nurtures a sense of community and how he utilizes Circle as a funnel for Alitu.
Colin is a podcaster, international speaker, PhD and founder of The Podcast Host and Alitu. Colin has had more than a decade’s experience in podcasting. His mission is to help everyone get their voice heard. Before diving into the podcast world, he started out in astrophysics.
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Highlights:
Alitu, The Podcast Host, and Colin’s podcasting journeyPodcasting and the tumultuous economyA place for mindfulness and staying mentally focused and healthyWhat Colin learned from Tim Ferriss’ interview with Arnold SchwarzeneggerWhat does community mean to Colin and AlituGoing where your community already congregates (Circle and the Podcast Hackers FB Group)A dedicated person to work with the communityHow does community engagement fit in with customer journey?Mixed business modelsEducation on podcasting available to the community: YouTube and the Castos AcademyHow do you know what type of customer to spend your time and energy on?Credit cards, commitment, and churnBig company marketing versus little startups Resources: