Welcome Alaisja Rodrigues, a social media strategist who’s flipping the script on how we approach Instagram and online business growth. Alaisja’s journey is one of transformation—she went from the world of sales to becoming a social media strategist who uses data, not just intuition, to create results. If you’ve ever wondered how to take your social media game from amateur to expert, this is the episode for you.

We kick things off with a deep dive into understanding social media metrics and why they matter. Let me tell you—if you're still focusing on surface-level metrics like follower count, you’re missing the point. Alaisja walks us through what really matters when it comes to measuring success and how to use data to inform your strategy.

Next, we dive into Alaisja’s Social Matrix, a groundbreaking approach to navigating Instagram. If Instagram’s algorithm has you scratching your head, you’re not alone. She explains how her framework is designed to help you cut through the noise and create a strategy that actually works for your business—no more guessing. Alaisja doesn’t just talk theory—she shares real-life success stories that show exactly how to implement these strategies. From building credibility online to mastering the art of trust, this episode is all about actionable advice you can use to make your social media presence stand out.

What you'll hear in this episode:

[0:40] Introduction of Today's Guest: Alaisja Rodrigues

[1:15] Alaisja's Journey: From Sales to Social Media Strategy

[4:05] Understanding Social Media Metrics

[6:15] The Social Matrix: A Game-Changer for Instagram

[8:52] Real-Life Success Stories and Strategies

[20:20] Building Credibility and Trust Online

[24:05] Join the Mastermind: Elevate Your Social Media Game

Connect with Alaisja:

Learn more on her website https://socialgirlmarketing.com/

Connect with her on IG @socialgirlmarketing.com

Connect with Jess:

Connect with me on IG @jessicaburgio

Learn more on my website https://www.jessicaburgio.com/