Ronald Purser is a professor of management at San Francisco State University and a longtime Buddhist practitioner who popularized the term McMindfulness in a piece he wrote for the Huffington Post in 2013. In it, he argued that mindfulness practice has been commercialized, and reduced to a mere “self-help technique.” His new book, McMindfulness: How Mindfulness Became the New Capitalist Spirituality, offers an argument against the mindfulness movement, claiming that corporations have embraced the practice in order to advance a neoliberal agenda. Here, Purser strikes a more balanced tone and discusses the good and bad of the mindfulness movement, explains what he means by the catch-all term McMindfulness, and presents his view that mindfulness has an untapped potential to bring about real social change.