Roofing Insights Podcast

In this episode, Dmitry talks to Marc Reitzel, CEO of Reitzel Home Improvement. 

00:00 Sponsor: The Catch All
00:18 Intro
01:04 The Problem Most Roofers Don’t See Coming
04:30 How Poor Branding Holds Back Great Companies
07:53 The Hidden Cost of Blending In
11:20 Why Your Company Name Matters More Than You Think
14:46 Logos, Colors, and First Impressions
18:14 Standing Out in a Crowded Roofing Market
21:42 When Is the Right Time to Rebrand?
25:20 Avoiding the Most Common Rebranding Mistakes
28:58 How to Build a Brand Customers Actually Remember
32:33 The Role of Storytelling in Roofing Marketing
36:00 Why Consistency Beats Flashy Ads Every Time
39:36 From Fear to Confidence: Taking the Leap to Rebrand
43:03 The ROI of Rebranding Done Right
47:17 Turning Your Brand into a Long-Term Asset
50:40 Final Thoughts: Make Your Brand Work for You

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Dan Walrack, Founder of Go Beyond The Hustle.

00:00 – Intro
00:43 - Why Contractors Struggle With Margins
03:02 – Pricing Disasters After the Storm
05:11 – The Xactimate Problem Everyone Ignores
07:18 – How to Negotiate With Carriers Like a Pro
09:26 – Building Trust With Homeowners in Minutes
11:15 – Why Most Roofing Businesses Fail Within 5 Years
13:47 – The “Free Roof” Sales Trap
15:58 – Using Supplements to Save Your Profit
18:34 – The One Thing That Gets Claims Approved Faster
20:40 – Avoiding the Top 3 Rookie Mistakes
23:14 – Turning Denials Into Approvals
25:48 – The Insurance Language You MUST Learn
28:09 – How to Spot a Bad Adjuster Instantly
30:37 – Getting Paid What You’re Owed (Not What They Offer)
33:02 – Why Follow-Up Is the Secret Weapon
35:19 – Real-Life Case Study: From $40K to $110K
38:07 – Lessons Learned From the Toughest Claims
40:22 – The Future of Roofing & Claims
43:15 – Closing Thoughts & Final Advice

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

In this episode, Dmitry talks to Jack Hanks, CEO of VPA Public Claims Adjusting.

00:00 – Intro
01:36 – Managing $184 Million in Claims
03:12 – Puerto Rico’s 7-Year Insurance Battle
04:37 – Growing Without Losing the Personal Touch
06:07 – Hurricane Prep: How to Handle 2,000 Claims in Months
07:18 – Standing Out After the Storm
08:13 – When to Say “No” to a Claim
11:02 – Garbage Claims Are Killing the Industry
12:07 – Florida’s Roofing Crisis Explained
13:23 – How Insurance Changed Since the 90s
15:59 – The McKinsey Report That Changed Everything
18:00 – Tech in Claims: Friend or Foe?
20:14 – Desk Adjusters vs. Field Adjusters
22:08 – Contractor vs. Public Adjuster: Which is Better Now?
23:42 – The Million-Dollar “UPPA” Lawsuit
26:10 – Why These Laws Hurt Homeowners Most
28:00 – Bad Apples & Self-Policing the Industry
31:36 – Big Data & Carrier Strategies
32:52 – Why I Left Contracting for Public Adjusting
35:12 – Finding the Right People for the Right Seats
36:47 – The Toughest Claims We’ve Faced
39:16 – Setting Client Boundaries Without Losing Empathy
41:08 – Keeping Clients Calm During Long Claims
42:39 – Lessons from My Early Career
45:20 – Why Rest & Vacations Boost Business
46:27 – Advice to My Younger Self
47:53 – The Wildest Things Insurance Companies Do
50:32 – The Biggest Lies Carriers Tell Clients
52:10 – David vs. Goliath: From $118K to $6.9M

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.