In this episode, Dmitry talks to Christian Vivieros, Owner of CMAC Roofing. 

00:00 – Intro
00:06 – Coming Up
01:02 – First Steps in the Industry
01:52 – Stories and Connections in Houston
02:28 – Workouts, CrossFit, and Physical Discipline
03:15 – What Does Exercise Have to Do with Roofing?
04:02 – “People First”: Business Philosophy at Cmac Roofing
05:16 – Core Values: Faith, Loyalty, and Respect
07:44 – How to Keep Your Team Humble While Earning $100M a Year
09:46 – How to Manage Offices in 3 States and Keep Growing?
10:18 – Motivation goes beyond salary
10:59 – “You might make $30,000 more now, but with me, you'll get hundreds of thousands later.”
11:40 – Efficiency and purchasing power: reaching 60% margins
12:26 – Differences between Texas, Nashville, and Atlanta in construction
14:57 – How have clients changed in the last 10 years?
15:27 – Where will the biggest opportunity lie in the next 5-10 years?
17:51 – What holds most contractors back? Fear, fear, fear
19:56 – “Back then, I was a workaholic—just chasing a bank account.”
22:18 – “What’s the biggest lie roofers tell themselves about success?”
24:26 – “The ugliest prophet? Choosing profits over people.”
24:50 – "Many roofers make $8–10M a year... then live like they’re making $30M. That’s a trap."
25:17 – "My first $250K? I bought a $600 Gucci watch. But I set real levels for rewards."
25:31 – "The future of roofing belongs to companies that always put people over profits."
26:46 – Austin vs. Atlanta: Who has the best food?
26:55 – “I fell in love with Atlanta, I’d move there tomorrow.”
28:53 – Biggest influence: His dad, a jewelry salesman.
29:20 – “You don’t always have to win, enjoy watching others win.”
29:36 – Keep it simple: If it ain’t broke, don’t fix it.
30:07 – “Life is simple. The simpler, the better.”

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Alex Duta, Founder of Albiware. 

00:00 – Roofing Business Partner  
00:07 – Coming Up  
00:48 – Kicking Off: The Roofing Journey Begins
05:14 – Early Struggles and Breakthrough Moments
09:40 – Building a Strong Team from the Ground Up
14:06 – Why Company Culture Defines Long-Term Success
18:32 – Marketing Moves That Changed the Game
22:58 – Overcoming Fear and Taking Big Risks
27:24 – Turning Setbacks into Opportunities
31:50 – The Power of Trust and Referrals in Roofing
36:16 – Branding That Homeowners Remember
40:42 – Leadership Lessons That Drive Growth
45:08 – Dealing with Difficult Clients the Right Way
49:34 – Scaling Up Without Losing Identity
54:00 – Mistakes Roofers Must Avoid at All Costs
58:26 – Building a Legacy That Lasts Generations
01:02:52 – Final Words of Wisdom for Roofers 

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Jared Litchin, CEO of Radiant Roofing. 

00:00 – Sponsor: The Catch All
00:07 – Coming Up
01:00 – Meet Jared Lichtin: From Law to Roofing
06:45 – From Real Estate to Roofing Sales Success
12:30 – Implementation Over Information
15:00 – Building the Radiant Roofing Brand
20:15 – Hard Lessons Working with Contractors
25:40 – Why Customer Trust Is Everything
34:00 – Hunger vs. Experience in Roofing
41:15 – Financial Discipline and Avoiding Costly Mistakes
49:25 – Marketing Myths vs. What Really Works
55:55 – Social Media, Content, and Recruiting
1:01:30 – Roofing, Solar, and Service Expansion
1:07:40 – Company Culture and Hiring the Right People
1:13:20 – Final Takeaways from Jared Lichtin

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Kevin Kirkwood, Owner of Invictus Roofing. 

00:00 – Sponsor: Job Nimbus
00:30 – Coming Up
01:09 – From Rock Stage to Roofing: Kevin Kirkwood’s Career Shift  
04:10 – The Story Behind “Fox Haven” and Business Naming Lessons  
07:45 – Doubling Revenue Repeatedly: What Had to Change Every Time  
11:00 – Losing Control at $2M/Month (and How He Got It Back)  
15:10 – Why Systemizing Production Nearly Broke the Company  
18:30 – The $75,000 Mistake That Changed Everything  
22:00 – Burnout, 18-Hour Days & the Loneliness of Building a Business  
26:40 – Firing People, Bad Hires, and Hard Leadership Lessons  
31:00 – Theft, Break-Ins & Staying Calm Through Chaos  
35:20 – Florida vs. Philly Roofing: Two Worlds Apart  
38:30 – Insurance Fraud & Why Florida’s Roofing Industry Is Broken  
42:00 – Why Metal Roofing Is Taking Over the Market  
45:00 – Suppliers, Trust & the Idea of Starting Their Own Supply Business  
48:20 – The Only Customer He Ever Fired (And Why)  
51:30 – Final Advice: From Rock Singer to Roofing Industry Leader

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Matthew Danskin, CEO of Restoration Referral System. 

00:00 – Sponsor: GoNano
00:50 – Coming Up
01:31 – Opening Up: The Start of the Roofing Journey  
05:02 – Early Struggles and Lessons Learned  
08:29 – Building a Strong Company Culture  
11:57 – How to Find and Keep the Right People  
15:23 – The Marketing Moves That Changed Everything  
18:49 – Overcoming Fear and Taking Big Risks  
22:16 – When Things Don’t Go as Planned  
25:42 – The Turning Point That Shifted the Business  
29:08 – Why Branding Matters More Than You Think  
32:34 – Lessons from Dealing with Difficult Clients  
36:01 – Leadership That Inspires Growth  
39:27 – Mistakes Roofers Can’t Afford to Make  
42:53 – Scaling Up Without Losing Your Identity  
46:20 – The Legacy Every Roofer Wants to Leave Behind  
49:15 – Final Words of Advice for Roofers  

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Chris Zimmerman, Owner of At Your Service Roofing. 

00:00 – Sponsor: RainDrop Gutter Guard
00:23 – Coming Up
01:11 – The Untold Story Behind the Roofing Journey  
04:45 – Early Struggles and Key Lessons Learned  
08:12 – Building a Team That Shares the Same Vision  
11:39 – Why Company Culture Shapes Everything  
15:06 – The Challenges of Growth in Roofing  
18:33 – How to Win Trust with Homeowners  
22:00 – Marketing Moves That Actually Work  
25:27 – When Tradition Meets Innovation  
28:54 – Overcoming Obstacles and Staying Resilient  
32:21 – What Makes a Brand Truly Memorable  
35:48 – The Power of Leadership in Roofing Success  
39:15 – Mistakes Roofers Must Avoid at All Costs  
42:42 – Turning Setbacks into Opportunities  
46:09 – Building a Legacy That Lasts for Generations  
49:48 – Final Takeaways for Roofers Ready to Grow  

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Chris Townsend, Founder of Can't Quit Consulting.

00:00 – Intro
00:36 – Starting Strong: The First Steps in Building a Roofing Business  
04:28 – Lessons Learned from Early Mistakes  
08:22 – Why Company Culture Shapes Long-Term Success  
12:15 – Building a Team That Truly Fits  
16:08 – The Role of Leadership in Growth  
20:01 – Marketing That Actually Works for Roofers  
24:12 – Overcoming the Fear of Change in Business  
28:05 – How to Handle Tough Clients and Negative Reviews  
32:18 – Innovation vs. Tradition: Finding the Balance  
36:11 – The Power of Storytelling in Roofing  
40:24 – Investing in People, Not Just Projects  
44:18 – What Makes a Brand Memorable for Homeowners  
48:09 – Scaling Up Without Losing Your Identity  
52:02 – Long-Term Vision: Building a Legacy Company  
56:15 – Final Takeaways for Roofers Ready to Grow  

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Marc Reitzel, CEO of Reitzel Home Improvement. 

00:00 Sponsor: The Catch All
00:18 Intro
01:04 The Problem Most Roofers Don’t See Coming
04:30 How Poor Branding Holds Back Great Companies
07:53 The Hidden Cost of Blending In
11:20 Why Your Company Name Matters More Than You Think
14:46 Logos, Colors, and First Impressions
18:14 Standing Out in a Crowded Roofing Market
21:42 When Is the Right Time to Rebrand?
25:20 Avoiding the Most Common Rebranding Mistakes
28:58 How to Build a Brand Customers Actually Remember
32:33 The Role of Storytelling in Roofing Marketing
36:00 Why Consistency Beats Flashy Ads Every Time
39:36 From Fear to Confidence: Taking the Leap to Rebrand
43:03 The ROI of Rebranding Done Right
47:17 Turning Your Brand into a Long-Term Asset
50:40 Final Thoughts: Make Your Brand Work for You

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Dan Walrack, Founder of Go Beyond The Hustle.

00:00 – Intro
00:43 - Why Contractors Struggle With Margins
03:02 – Pricing Disasters After the Storm
05:11 – The Xactimate Problem Everyone Ignores
07:18 – How to Negotiate With Carriers Like a Pro
09:26 – Building Trust With Homeowners in Minutes
11:15 – Why Most Roofing Businesses Fail Within 5 Years
13:47 – The “Free Roof” Sales Trap
15:58 – Using Supplements to Save Your Profit
18:34 – The One Thing That Gets Claims Approved Faster
20:40 – Avoiding the Top 3 Rookie Mistakes
23:14 – Turning Denials Into Approvals
25:48 – The Insurance Language You MUST Learn
28:09 – How to Spot a Bad Adjuster Instantly
30:37 – Getting Paid What You’re Owed (Not What They Offer)
33:02 – Why Follow-Up Is the Secret Weapon
35:19 – Real-Life Case Study: From $40K to $110K
38:07 – Lessons Learned From the Toughest Claims
40:22 – The Future of Roofing & Claims
43:15 – Closing Thoughts & Final Advice

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

Grab your coffee and join Dmitry Lipinskiy—former contractor and home improvement expert—for Morning Brew with Homeowners. With 20 years in the trades, Dmitry brings real-world advice to homeowner questions and no-nonsense takes on home improvement stories and trends. From dealing with contractors to choosing the right materials, no topic is off-limits. It's honest, practical help to tackle your next big project with confidence. Real talk. Real experience. Real help for homeowners—only on Morning Brew.