Roofing Insights Podcast

In this episode, Dmitry talks to Landon Hammonds of Perimeter Roofing. 

From knocking doors on day one to leading 35 roofers across multiple states, Landon has become one of the fastest-rising leaders at Perimeter. At only 25, he has built systems, teams, and a discipline-driven mindset that separates him from the rest of the industry.

Sponsor: https://workninjas.com/

In this interview, we cover:
Landon's first day knocking doors and how the grind shaped his work ethic
Balancing residential and commercial roofing
Why SOPs, systems, and double-checking are essential
Managing stress, workload, and rapid growth
How private equity changed structure inside the company
Competing in Atlanta’s crowded roofing market
Why experience beats online tutorials
Leadership challenges in managing 35 guys across multiple states
How to know which jobs are worth your time
The toxic and rewarding sides of the roofing industry
Communication, integrity, and the power of saying no
What keeps him grounded and sane
His long-term mission to impact every person he meets
If you work in roofing, sales, leadership, or any service industry, this episode delivers practical lessons built on real-world experience.

Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
Roofing Insights T-shirts - https://roofinginsightsstore.com/

In this episode, Dmitry talks to Elijah Muhm, former co-owner of Roman's Roofing. 

Sponsor: https://cwilsonlaw.com

Insights
00:00 – Intro
00:35 – Sponsor: Chad T. Wilson Law Firm
01:55 – How Elijah Muhm got started in roofing
04:12 – Joining Roman’s Roofing and finding early success
07:08 – The culture and lessons learned at Roman’s Roofing
10:30 – The moment everything changed: Elijah’s sudden exit
13:20 – Life after Roman’s Roofing: rebuilding from zero
16:05 – The truth about leaving a big company on principle
18:52 – Lessons on leadership and personal integrity
22:10 – Building a new path in the roofing industry
25:34 – How to earn trust again after starting over
28:45 – What Elijah learned about loyalty and reputation
32:00 – Creating a roofing company built on values
35:28 – Marketing, storytelling, and personal branding
38:12 – Advice for roofers going through tough transitions
41:00 – The future of Elijah’s new roofing journey
43:20 – His message to roofers, leaders, and entrepreneurs

Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
Roofing Insights T-shirts - https://roofinginsightsstore.com/
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Today's guest
Elijah Muhm:
https://www.linkedin.com/in/elijah-muhm-0ab623214/
https://www.instagram.com/elitheslyguy1986/
Empower & Master LLC:
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In this episode, Dmitry talks to Aldin Mejia, owner of Top Metal Supply.

Insights
00:00 – Intro
00:48 – Early life and moving to the U.S.
04:49 – Learning the trades and developing work ethic
08:48 – Starting the countertop business
12:28 – Entering metal roofing and navigating Miami-Dade approvals
18:55 – Naming the company and building the Top Metal brand
26:02 – Understanding metal roofing system types
32:26 – Durability, coatings, paint performance, and long-term warranties
38:00 – Who Top Metal serves and how contractor relationships are built
46:58 – Faith, humility, leadership, and personal values in business
50:46 – Hiring challenges and building a reliable team
52:29 – Customer service standards and how complaints are handled
56:16 – Cash flow, accounting, and financial discipline in construction
58:57 – Social media, brand presence, and building trust online
01:02:13 – Balancing marriage, family, and running a growing company
01:09:13 – Expansion strategy  and future vision for Top Metal
01:12:27 – Final message to roofers, installers, and business owners

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Today's guest
Aldin Mejia: 
https://www.facebook.com/aldin.mejia
Top Metal: 
https://topmetalsupplier.com
https://www.facebook.com/TopMetalUSA/
https://www.tiktok.com/@topmetalusa
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Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.roofing-school.com/ 

In this episode, Dmitry sits down with David Carroll, CEO of Dope Marketing. 

Podcast Sponsor: https://agentone.roofingbusinesspartner.com/

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00:00 – Intro and Banter: Surviving Minnesota Winters
00:30 – First Business Hurdles: From No Job to Home Services Startup
01:22 – Reflecting on Growth: Preparation Meets Opportunity in Roofing
02:32 – Why Stick with Home Services: The Universal Needs of Contractors
02:59 – Job Market Real Talk: Would You Hire Yourself?
05:50 – Phasing Out the Old: Knowing When to Launch Dope Marketing
08:46 – Scaling Dreams: Franchising, Investors, and Keeping the Fun Alive
11:00 – The Lonely Crown: Leadership Lessons and Personal Wiring
13:00 – Hiring Evolution: From Potential to Proven Systems
17:00 – YouTube as a Business: Monetizing Content Like a Pro
19:00 – Learning from the Competition: Reverse-Engineering Success
20:00 – Sleepless Nights Scale Too: Stress from Vans to Multi-Millions
21:00 – Boredom Sparks Change: Why I Pivoted to Marketing
22:00 – Dope's Edge: Embracing AI and Data for Recession-Proof Strategies
25:00 – Agencies on Alert: The Shift to Implementation and Results
28:00 – Campaigns vs. Branding: Defining What Really Drives Impact
32:00 – Managing Expectations: The Emotional Rollercoaster of Marketing
35:00 – Unpredictable Twists: Elections, Disasters, and Marketing Dips
37:00 – If Marketing Vanished Tomorrow: Adapting and Pivoting Fast
40:00 – Explosive Growth: Scaling Gutter Cleaning to Seven Figures
45:00 – Holiday Lights Hustle: Turning Down Jobs and Building Trust
50:00 – Dope Philosophy in One Line: Data-Driven Decisions for Owners
53:00 – Personal Redemption: From Dark Days to Funding a Future
56:00 – Pattern Interrupts: Slowing Down for Real Transformation

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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
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Today's guest: David Carroll
https://www.facebook.com/david.l.carroll.7
https://www.instagram.com/davedopemarketing/?hl=es
https://www.youtube.com/@DopeMarketing
https://www.dopemarketing.com/meettheteam

In this episode, Dmitry talks to Jonathan Cater, founder of Creator's Den and Chief Marketing Officer at AlphaOne Exteriors. 

Video Sponsor: alivo.ai (Mention Dmitry for a deal!)

00:00 – Intro
01:59 – Coming Up
02:27 – Presentation
03:00 – Introducing John: The Quiet Force in Content Creation
08:09 – Learning From Others: The Real Key to Growth
09:00 – The Pride of Building Studios Across the Country
13:55 – The Real Difference Between a Media Company and a Creator
17:00 – Calling Out the Sheriff: Why Dmitry Speaks Up
17:40 – “If You Won’t Do It, I Will” — Taking Action When Others Don’t
23:00 – How to Turn Conversations Into Community
24:22 – Why Every Business Should Act Like a Media Company
25:27 – How Authentic Content Attracts the Right Audience
27:05 – Final Advice: Be the Example Others Can Follow
34:37 – The Personal Brand Gap in Contractors’ Content
37:40 – Differentiation comes from building authenticity
41:55 – Storytelling wins regardless of short or long form
44:02 – Click-Through Rate & Retention
50:32 – Stop Posting Drone Videos
59:00 – Experiencing a Russian Bathhouse Sauna Extreme
01:00:00 – Pushing Your Limits and Showing Up Authentically
01:01:00 – Storytelling Lessons from Extreme Experiences

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Codey Eatherton, owner of Rapid Response Roofing. 

00:00 – Intro
01:00 – Sponsor: Hook Agency
02:13 – Coming Up
02:58 – From Roofer to CEO: Corey’s Journey Begins
05:10 – Hardest Challenges: Labor, Sales & Leadership
07:19 – When Growth Backfires: Losing Half the Revenue
09:44 – Scaling Too Fast & the Million-Dollar Lesson
11:43 – Money Mistakes Every Young Owner Makes
13:31 – The Future of Roofing: AI vs. Old School Work Ethic
16:15 – Marketing with a Lamborghini: Smart Move or Flex?
19:54 – Community Reactions & Lessons in Humility
22:46 – Should Roofers Charge for Inspections? The Debate
29:00 – Standing Out: Becoming the Local Roofing Celebrity
30:14 – Installer to CEO: The Ultimate Mindset Shift
33:22 – Hitting $5M Before 30 – Pressure or Validation?
35:04 – Success Without Balance Isn’t Success at All
36:45 – Proving the Doubters Wrong & Finding Purpose
41:39 – Money Isn’t Success: What It Really Means to Win

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Taylor Ammons, owner of Paragon Roofing. 

00:00 – Intro
00:43 – Coming Up 
01:21 – Hook Agency tattoo story
03:21 – From college dropout to factory worker
08:54 – Networking beyond door knocking
09:06 – From cars to roofs: who has the better reputation?
11:23 – Creating fake damage while storm chasing
12:00 – From drug addiction to a new start
14:01 – Confident, successful, and cocky
14:51 – Starting a company out of ego and arrogance
15:00 – Inside Music City’s business model
19:00 – Leads and independence.
21:13 – Clients following him to Paragon.
23:00 – Knocking doors and early hustle.
25:30 – Always build with the end in mind
27:50 – Paying to learn from industry leaders
30:00 – Final advice for future roofing owners
31:00 – Too many roofers in Nashville?
31:20 – Quality vs price mindset
33:40 – Volume over quality issue
35:41 – What makes a good contractor
36:25 – Questions every homeowner should ask
39:26 – Educate homeowners, even if they choose cheaper roofers.
40:43 – Making time for what matters.
41:29 – If you know you’re the best, show it.
43:00 – Debating staples vs. cap nails.
44:12 – Baiting comments on purpose.
45:29 – Video tools and workflow.
47:57 – Film for your audience, not yourself.
48:34 – Just start — everyone sucks at first.
49:02 – Just get out there and do it.
49:50 – The story behind “The Amman’s Advantage.”
51:04 – Launching in Q4 with purpose.
52:12 – Exciting times ahead.
52:15 – Outro

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Heath Hicks, co-founder of The Catch-All.

00:00 – Intro
01:00 – Coming Up
01:30 – Presentation
03:00 – Talking about Heath Hicks’ legal battles
10:51 – The advice I should’ve taken
11:05 – Take 5% out every month — for life
12:09 – Biggest salary I ever had: $60K
12:47 – Ten years into roofing ownership
13:55 – Focus on profit for one year
14:45 – Transition to next guest: volume check
15:13 – Contractors love throwing money at ads
21:00 – Let go of the day-to-day — start managing your company.
22:00 – Professionalism in 2025 looks completely different.
23:00 – Your job site is 24/7 marketing — from sunrise to sunset.
24:00 – When digital gets saturated, physical marketing wins.”
26:08 – Using AI in Marketing – Is It Worth It? 
28:40 – Being Self-Taught as a CEO: Lessons & Drawbacks 
29:52 – Find Mentors & Coaches: The Key to Success 
31:06 – The More You Learn, The More You Realize You Don’t Know 
32:45 – How Travel Expands Your Perspective 
34:02 – Family Travel Adventures: Teaching Kids Through Experience 
36:57 – Easier to make money when others do roofs than when you do roofs yourself.
37:45 – Running a roofing company and a product company simultaneously.
38:49 – Focused most time on CatchAll.
39:04 – Value subcontractors and long-term employees.
40:46 – There's not really a legal path for them to get here due to political deadlock.
41:48 – They do it because they need to survive and provide for their family.
44:03 – Harsh truth about launching a national product: most ideas aren’t scalable or viable.
45:56 – I don’t cover every dispute; my integrity is non-negotiable.
47:43 – Some employees working for me decided to start their own company.
48:46 – Agreements stated if fired for cause, unpaid commissions were forfeited.
50:04 – On the trial, I lost and paid.
52:04 – Wrapping up the podcast; sharing both sides, my opinion, and asking audience for theirs.
53:35 – Product updates: Wilbur in production, for sale beginning next year; hundreds of preorders already.
54:00 – Outro

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to John Senac, The Roof Pro.

00:00 – Intro
00:32 – Coming Up
01:02 – Presentation
01:57 – TikTok and Roofing
03:42 – What Most Roofers Miss
04:40 – Social Media vs. Websites
06:16 – Skills vs. Systems
08:30 – Identifying red flags in performance data
09:47 – Sales training vs. operations training
10:20 – Understanding the homeowner’s life cycle
11:36 – The four types of people in every company
12:37 – Checking if your process is broken
13:53 - Adjusters on Site
16:32 - What Happens Next?
18:41 - Creativity = What Works for You
20:36 - Public adjusters take 25%, lawyers 10%
22:33 - Lawyers & PAs say “not worth it”
24:34 - Now $40K jobs are common
27:00 – How inflation eats your savings
28:45 – Slower markets: Florida & Atlanta struggle
31:30 – The “data game” behind insurance pricing
34:52 — Example: 20 homeowners, 4 bad claims
35:13 — Lack of training & bad commission splits
37:39 — Story of a roofer faking hail damage
38:01 — “I just marked holes” confession
43:59 – Teen daughter working in customer service
44:35 – The importance of communication skills
46:30 – Young contractor from Utah
48:43 – Biggest roofing mistake story
55:40 – Accounting and customer management
56:30 – Traits of successful vs. unsuccessful owners
57:39 – Example: Jack Hanks says no to $2,500 deal
01:00:11 – Social media question for Paul
01:03:19 – Don’t aim for perfection — just post it
01:03:42 – “Stuff breaks, you break — keep going”
01:04:35 – Saying “sodium chloride” instead of “calcium chloride” 
01:05:57 – Recording multiple podcasts in a day
01:06:10 – Building community through collaboration
01:06:32 – Sponsor and Outro

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Mike 'Hammer' Martinez, Founder of Call Center Doctors.

00:00 – Intro
01:49 – Work Ninjas
02:52 – Getting into sales: from telemarketing to chasing success
05:54 – The Wolf of Wall Street mindset and lessons from that culture
08:45 – Losing it all and rebuilding after business failure
12:23 – Transition into solar and life-changing years in Mexico
14:48 – Joining SVG and becoming a top sales performer
17:39 – Hurricane hustles and the CMR experience gone wrong
18:43 – The COVID grind: door-knocking with masks and resilience
22:28 – Creating SVG Solar and merging roofing with solar training
25:16 – Moving fast, missing contracts, and lessons on structure
28:26 – Leadership styles: working under Anthony and Lee
34:57 – Reputation, redemption, and staying authentic
37:46 – Flashy lifestyles, young hustlers, and social media hype
43:24 – Toxic industry habits and choosing a better path
50:48 – Facebook Q&A

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/