In this episode, Dmitry talks to Heath Hicks, co-founder of The Catch-All.

00:00 – Intro
01:00 – Coming Up
01:30 – Presentation
03:00 – Talking about Heath Hicks’ legal battles
10:51 – The advice I should’ve taken
11:05 – Take 5% out every month — for life
12:09 – Biggest salary I ever had: $60K
12:47 – Ten years into roofing ownership
13:55 – Focus on profit for one year
14:45 – Transition to next guest: volume check
15:13 – Contractors love throwing money at ads
21:00 – Let go of the day-to-day — start managing your company.
22:00 – Professionalism in 2025 looks completely different.
23:00 – Your job site is 24/7 marketing — from sunrise to sunset.
24:00 – When digital gets saturated, physical marketing wins.”
26:08 – Using AI in Marketing – Is It Worth It? 
28:40 – Being Self-Taught as a CEO: Lessons & Drawbacks 
29:52 – Find Mentors & Coaches: The Key to Success 
31:06 – The More You Learn, The More You Realize You Don’t Know 
32:45 – How Travel Expands Your Perspective 
34:02 – Family Travel Adventures: Teaching Kids Through Experience 
36:57 – Easier to make money when others do roofs than when you do roofs yourself.
37:45 – Running a roofing company and a product company simultaneously.
38:49 – Focused most time on CatchAll.
39:04 – Value subcontractors and long-term employees.
40:46 – There's not really a legal path for them to get here due to political deadlock.
41:48 – They do it because they need to survive and provide for their family.
44:03 – Harsh truth about launching a national product: most ideas aren’t scalable or viable.
45:56 – I don’t cover every dispute; my integrity is non-negotiable.
47:43 – Some employees working for me decided to start their own company.
48:46 – Agreements stated if fired for cause, unpaid commissions were forfeited.
50:04 – On the trial, I lost and paid.
52:04 – Wrapping up the podcast; sharing both sides, my opinion, and asking audience for theirs.
53:35 – Product updates: Wilbur in production, for sale beginning next year; hundreds of preorders already.
54:00 – Outro

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to John Senac, The Roof Pro.

00:00 – Intro
00:32 – Coming Up
01:02 – Presentation
01:57 – TikTok and Roofing
03:42 – What Most Roofers Miss
04:40 – Social Media vs. Websites
06:16 – Skills vs. Systems
08:30 – Identifying red flags in performance data
09:47 – Sales training vs. operations training
10:20 – Understanding the homeowner’s life cycle
11:36 – The four types of people in every company
12:37 – Checking if your process is broken
13:53 - Adjusters on Site
16:32 - What Happens Next?
18:41 - Creativity = What Works for You
20:36 - Public adjusters take 25%, lawyers 10%
22:33 - Lawyers & PAs say “not worth it”
24:34 - Now $40K jobs are common
27:00 – How inflation eats your savings
28:45 – Slower markets: Florida & Atlanta struggle
31:30 – The “data game” behind insurance pricing
34:52 — Example: 20 homeowners, 4 bad claims
35:13 — Lack of training & bad commission splits
37:39 — Story of a roofer faking hail damage
38:01 — “I just marked holes” confession
43:59 – Teen daughter working in customer service
44:35 – The importance of communication skills
46:30 – Young contractor from Utah
48:43 – Biggest roofing mistake story
55:40 – Accounting and customer management
56:30 – Traits of successful vs. unsuccessful owners
57:39 – Example: Jack Hanks says no to $2,500 deal
01:00:11 – Social media question for Paul
01:03:19 – Don’t aim for perfection — just post it
01:03:42 – “Stuff breaks, you break — keep going”
01:04:35 – Saying “sodium chloride” instead of “calcium chloride” 
01:05:57 – Recording multiple podcasts in a day
01:06:10 – Building community through collaboration
01:06:32 – Sponsor and Outro

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Mike 'Hammer' Martinez, Founder of Call Center Doctors.

00:00 – Intro
01:49 – Work Ninjas
02:52 – Getting into sales: from telemarketing to chasing success
05:54 – The Wolf of Wall Street mindset and lessons from that culture
08:45 – Losing it all and rebuilding after business failure
12:23 – Transition into solar and life-changing years in Mexico
14:48 – Joining SVG and becoming a top sales performer
17:39 – Hurricane hustles and the CMR experience gone wrong
18:43 – The COVID grind: door-knocking with masks and resilience
22:28 – Creating SVG Solar and merging roofing with solar training
25:16 – Moving fast, missing contracts, and lessons on structure
28:26 – Leadership styles: working under Anthony and Lee
34:57 – Reputation, redemption, and staying authentic
37:46 – Flashy lifestyles, young hustlers, and social media hype
43:24 – Toxic industry habits and choosing a better path
50:48 – Facebook Q&A

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Eric Ellison, Founder of Ichor.

00:00 – Intro
00:29 – Welcome back to the RoofingInsights Podcast 
01:04 – From rookie to $5.7M in the first year, scaling to $14M – how it happened
02:12 – The storm that boosted the business
03:30 – Before roofing – Eric’s entrepreneur journey
04:00 – Struggles, mentors & marketing start
05:00 – Downsides of growing too fast 
05:35 – When chaos takes over your roofing company 
06:18 – The harsh reality of bankruptcy 
08:15 – Filing bankruptcy while doing $13M+ revenue 
09:30 – Taking full responsibility as a leader 
09:48 – Dmitry’s theory: why 80% of roofers fail in 2 years
10:15 – The LLC shuffle: how contractors “restart” after failure
12:13 – wasn’t worried about that… I was heartbroken for myself.”
14:04 – Because you have good intentions… but others want to screw a couple hundred people.
18:40 – The biggest gap in the industry right now? Simplicity.
21:24 – The future of roofing innovation
22:00 – Crews missing nails and common mistakes
23:19 – Adjusters vs. roofers: using software as a weapon
23:41 – Does tech really help negotiations?
24:03 – How tech could mend roofer–insurer relationships
25:40 – Guest shares personal journey before roofing
27:33 – Why most entrepreneurs actually fail
28:01 – Learn the lessons from bankruptcy
29:19 – Overcoming fear and finding the spirit to continue
30:01 – Being a good father and husband first
37:05 – Why the best advice is still: just work
38:07 – Roofing vs software: what lasts?
39:02 – A better way to judge a person

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Bill Meyers, former rep for Evolve Construction.

00:00 – Intro
03:28 – Whistleblowing in roofing
03:57 – Fake damage & insurance restoration exposed
05:23 – Caught on camera: creating damage for claims
07:29 – The iPhone used as a tool to damage homes
10:09 – Bag of ice, Airbnb, and manufactured storm damage
12:36 – From labor department to police: when fraud gets real
14:53 – $800,000 in stolen insurance checks
19:11 – Insurance fraud charges explained
22:31 – Turning on your own company: testifying in court
23:45 – Why hiring local roofers matters more than ever
24:45 – Threats, subpoenas & standing for integrity
29:43 – What real justice in roofing fraud should look like
33:27 – Is roofing turning into a Ponzi scheme?
35:45 – Free money myth: the psychology of insurance scams
39:18 – Integrity over leads: how roofing should really work

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Galen Hair, Managing Partner at Insurance Claim HQ. 

00:00 – Sponsor: Estimate Experts
00:07 – Coming Up
01:02 – Kicking Off: Setting the Tone
03:15 – Why This Conversation Matters
06:04 – Early Lessons Learned the Hard Way
09:18 – Breaking Down Industry Myths
12:41 – Turning Setbacks Into Opportunities
15:56 – What Nobody Tells You About Growth
19:12 – The Hidden Challenges Behind Success
22:25 – From Struggles to Big Wins
25:43 – How to Handle Pressure & Stress
28:59 – The Game-Changing Decisions We Made
32:14 – Navigating Relationships & Business
35:28 – Lessons From the Toughest Moments
38:45 – Advice That Could Save You Years
42:01 – The Future: What’s Coming Next
45:16 – Closing Reflections

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Christian Vivieros, Owner of CMAC Roofing. 

00:00 – Intro
00:06 – Coming Up
01:02 – First Steps in the Industry
01:52 – Stories and Connections in Houston
02:28 – Workouts, CrossFit, and Physical Discipline
03:15 – What Does Exercise Have to Do with Roofing?
04:02 – “People First”: Business Philosophy at Cmac Roofing
05:16 – Core Values: Faith, Loyalty, and Respect
07:44 – How to Keep Your Team Humble While Earning $100M a Year
09:46 – How to Manage Offices in 3 States and Keep Growing?
10:18 – Motivation goes beyond salary
10:59 – “You might make $30,000 more now, but with me, you'll get hundreds of thousands later.”
11:40 – Efficiency and purchasing power: reaching 60% margins
12:26 – Differences between Texas, Nashville, and Atlanta in construction
14:57 – How have clients changed in the last 10 years?
15:27 – Where will the biggest opportunity lie in the next 5-10 years?
17:51 – What holds most contractors back? Fear, fear, fear
19:56 – “Back then, I was a workaholic—just chasing a bank account.”
22:18 – “What’s the biggest lie roofers tell themselves about success?”
24:26 – “The ugliest prophet? Choosing profits over people.”
24:50 – "Many roofers make $8–10M a year... then live like they’re making $30M. That’s a trap."
25:17 – "My first $250K? I bought a $600 Gucci watch. But I set real levels for rewards."
25:31 – "The future of roofing belongs to companies that always put people over profits."
26:46 – Austin vs. Atlanta: Who has the best food?
26:55 – “I fell in love with Atlanta, I’d move there tomorrow.”
28:53 – Biggest influence: His dad, a jewelry salesman.
29:20 – “You don’t always have to win, enjoy watching others win.”
29:36 – Keep it simple: If it ain’t broke, don’t fix it.
30:07 – “Life is simple. The simpler, the better.”

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Alex Duta, Founder of Albiware. 

00:00 – Roofing Business Partner  
00:07 – Coming Up  
00:48 – Kicking Off: The Roofing Journey Begins
05:14 – Early Struggles and Breakthrough Moments
09:40 – Building a Strong Team from the Ground Up
14:06 – Why Company Culture Defines Long-Term Success
18:32 – Marketing Moves That Changed the Game
22:58 – Overcoming Fear and Taking Big Risks
27:24 – Turning Setbacks into Opportunities
31:50 – The Power of Trust and Referrals in Roofing
36:16 – Branding That Homeowners Remember
40:42 – Leadership Lessons That Drive Growth
45:08 – Dealing with Difficult Clients the Right Way
49:34 – Scaling Up Without Losing Identity
54:00 – Mistakes Roofers Must Avoid at All Costs
58:26 – Building a Legacy That Lasts Generations
01:02:52 – Final Words of Wisdom for Roofers 

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Jared Litchin, CEO of Radiant Roofing. 

00:00 – Sponsor: The Catch All
00:07 – Coming Up
01:00 – Meet Jared Lichtin: From Law to Roofing
06:45 – From Real Estate to Roofing Sales Success
12:30 – Implementation Over Information
15:00 – Building the Radiant Roofing Brand
20:15 – Hard Lessons Working with Contractors
25:40 – Why Customer Trust Is Everything
34:00 – Hunger vs. Experience in Roofing
41:15 – Financial Discipline and Avoiding Costly Mistakes
49:25 – Marketing Myths vs. What Really Works
55:55 – Social Media, Content, and Recruiting
1:01:30 – Roofing, Solar, and Service Expansion
1:07:40 – Company Culture and Hiring the Right People
1:13:20 – Final Takeaways from Jared Lichtin

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Kevin Kirkwood, Owner of Invictus Roofing. 

00:00 – Sponsor: Job Nimbus
00:30 – Coming Up
01:09 – From Rock Stage to Roofing: Kevin Kirkwood’s Career Shift  
04:10 – The Story Behind “Fox Haven” and Business Naming Lessons  
07:45 – Doubling Revenue Repeatedly: What Had to Change Every Time  
11:00 – Losing Control at $2M/Month (and How He Got It Back)  
15:10 – Why Systemizing Production Nearly Broke the Company  
18:30 – The $75,000 Mistake That Changed Everything  
22:00 – Burnout, 18-Hour Days & the Loneliness of Building a Business  
26:40 – Firing People, Bad Hires, and Hard Leadership Lessons  
31:00 – Theft, Break-Ins & Staying Calm Through Chaos  
35:20 – Florida vs. Philly Roofing: Two Worlds Apart  
38:30 – Insurance Fraud & Why Florida’s Roofing Industry Is Broken  
42:00 – Why Metal Roofing Is Taking Over the Market  
45:00 – Suppliers, Trust & the Idea of Starting Their Own Supply Business  
48:20 – The Only Customer He Ever Fired (And Why)  
51:30 – Final Advice: From Rock Singer to Roofing Industry Leader

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/