Roofing Insights Podcast

In this episode, Dmitry talks to Dan Ward, owner of Rumble Roofing. 

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Sponsor of This Episode
Roofing Business Partner:
https://agentone.roofingbusinesspartner.com
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Today's guest:
Dan Ward
Rumble Roofing: https://www.rumbleroofing.com
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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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Insights:
00:00 – Roofing Business Partner
00:11 – Coming Up...
00:55 – Introduction and setting the tone for the conversation
02:18 – Dan Ward’s background and entry into the roofing industry
04:46 – Early career lessons and mistakes that shaped his approach
07:34 – What separates average roofers from top performers
10:12 – Sales fundamentals most contractors overlook
13:05 – Building trust with homeowners in competitive markets
15:48 – The role of leadership in scaling a roofing company
18:36 – Hiring, training, and developing strong teams
21:27 – Common operational bottlenecks in growing roofing businesses
24:19 – Managing reputation and long-term brand value
27:11 – Market changes and how roofers must adapt
30:06 – Advice for contractors stuck at the next growth ceiling
33:14 – Lessons learned from failure and course correction
36:08 – Industry myths that hurt roofing professionals
39:02 – Final insights on discipline, consistency, and longevity
41:32 – Roofing Insights Belt
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Let's Connect:
Facebook: http://bit.ly/RoofInFB
Fb group: https://bit.ly/RI-private-FB-group
Instagram: http://bit.ly/RoofInIG
Twitter: http://bit.ly/RoofInTW
LinkedIn: https://bit.ly/RI-LinkedIn
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In this episode, Dmitry talks to Linta Roofing owner Jeffery Linta. 

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Today's guest
Jeffrey Linta: 
https://www.linkedin.com/in/jeffrey-linta-314b7328/
Linta Roofing:
https://lintaroofing.com
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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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Insights
00:00 – Coming up...
00:36 – Opening context: today’s roofing market
02:11 – Personal background and early lessons from the roofing industry
04:47 – How roofing sales really work
07:29 – Building trust fast with homeowners who are already skeptical
10:18 – Why price shoppers are created by bad sales conversations
13:06 – Educating vs. selling: changing the way roofers present valu
16:02 – Common mistakes reps make during insurance conversations
18:41 – Leadership gaps in roofing companies and their real cost
21:27 – Training sales reps to think, not just follow scripts
24:36 – The importance of standards, process, and accountability
28:14 – Scaling roofing businesses without destroying culture
31:22 – Social media, ego, and the modern roofing image problem
34:47 – Long-term reputation vs. short-term wins
38:19 – Advice for new roofers entering the industry
41:52 – Mindset, discipline, and sustainable success
46:40 – Key takeaways and final reflections
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Let's Connect:
Facebook: http://bit.ly/RoofInFB
Fb group: https://bit.ly/RI-private-FB-group
Instagram: http://bit.ly/RoofInIG
Twitter: http://bit.ly/RoofInTW
LinkedIn: https://bit.ly/RI-LinkedIn
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In this episode, Dmitry talks to Mauricio Gutierrez, CEO of Estimate Experts. 

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Today's guests:
Mauricio Gutierrez: https://www.linkedin.com/in/mauricio-gutierrez-321990177/es
Estimate Experts: https://estimate-experts.com/
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Mauricio supplementing company: https://estimate-experts.com/
Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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00:00 – Intro: Mauricio, Founder of Estimate Express from Colombia
00:58 – Early Ambition: Dreaming Big and Moving to the USA
02:05 – The Drive You Can't Teach: Key to Success
03:32 – Tough Lesson: Toxic Boss in Colombia
04:34 – Breaking Into Restoration & Insurance World
06:02 – Discovering Xactimate: How Estimate Express Started
07:31 – The Big Problem: Contractors Hate Paperwork
08:46 – Roofing Shocker: The Trade Leaving Most Money on the Table
09:41 – Why Roofers Lose Thousands on Every Claim
11:06 – What Makes Estimate Express Different
12:23 – Key Tools: Satellite, Clear Photos & Certified Estimators
14:34 – Will AI Kill This Industry? (Honest Answer)
19:09 – Real Turnaround: 2 Days for Estimates, 60-90 Days for Settlements
20:30 – Claim Management: Fighting Supplements Without Being a PA
33:00 – Insane Success Rate: Almost Zero Denials
36:38 – Claim Inflation: Still Happening or More Professional Now?
40:00 – Why They Switched to Flat Fees (No More Percentage)
43:00 – What to Ask Before Hiring a Supplement Company
46:00 – Full Transparency: Real-Time Portal & Weekly Reports
48:00 – Supplements Are Fair: Adjusters Miss Items All the Time
52:00 – #1 Mistake Contractors Make That Costs Them Big
53:00 – One Key Lesson About Claims That Changes Everything
54:00 – How to Get Started with Estimate Express (Fast Onboarding)
55:00 – Wrap-Up
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Let's Connect:
Facebook: http://bit.ly/RoofInFB
Fb group: https://bit.ly/RI-private-FB-group
Instagram: http://bit.ly/RoofInIG
Twitter: http://bit.ly/RoofInTW
LinkedIn: https://bit.ly/RI-LinkedIn
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In this episode, Dmitry talks to Mark Easton of Buccos Roofing. 

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Book a Demo with JobNimbus: 
https://jobnimbus.me/4mQCNO2
Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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Today's guest:
Mark Easton:
https://www.facebook.com/buccosroof/
https://www.instagram.com/buccosroofing/
https://www.linkedin.com/company/buccos-roofing/
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00:00 – Intro: "Success Is Not Just Money – Roofing Is a Business, Not a Trade"
01:07 – The Aha Moment: "First Big Check – This Isn't a Trade, It's a Company"
03:29 – Branding Bombs: "Yellow Shorts Everywhere – That's How We Stand Out"
06:48 – "Fake It Till You Make It Actually Works – Here's Proof"
10:15 – Clean Sites Win Jobs: "People Judge You by Your Job Site First"
13:45 – Team Culture: "I Want My Guys to Make Money – Not Just Me"
18:20 – "I Dress Up for Interviews – It's Respect for the Craft"
22:15 – Hiring Truth: "I'd Rather Wait Than Hire the Wrong Guy"
25:40 – Growth Trap: "Big Revenue Doesn't Mean Rich – Change That"
28:10 – Faith in Business: "God Gave Me This – Now I Give Back"
31:50 – "I Don't Want to Compete – I Want to Help Roofers Win"
35:20 – Franchise Dream: "Build Something Bigger Than Just My Company"
38:45 – "We Exposed the Scammers – Now Let's Build Real Value"
42:10 – The Missing Link: "Most Franchises Don't Care About You"
45:30 – Final Fire: "Let's Make Roofing Companies Great – Together"
48:20 – Wrap-Up
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Let's Connect:
Facebook: http://bit.ly/RoofInFB
Fb group: https://bit.ly/RI-private-FB-group
Instagram: http://bit.ly/RoofInIG
Twitter: http://bit.ly/RoofInTW
LinkedIn: https://bit.ly/RI-LinkedIn
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In this episode, Dmitry talks to Matt Morgan of Chad Wilson Law Firm. 

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Have denied claim? Consult with https://cwilsonlaw.com/ 
Contractors I recommend: https://directorii.com
Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Best Deals on Underlayment: https://BemDirect.com
Roofing Insights T-shirts - https://roofinginsightsstore.com/
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Insights
00:00 – Chad T. Wilson Law Firm
00:22 – Coming Up...
01:02 – Introductions, Background & Setting the Stage
04:18 – Getting Started in Roofing & Early Lessons
09:55 – Field Experience vs. Office Decisions
15:40 – Sales, Trust & Customer Expectations
21:30 – Hiring, Training & Building the Right Team
27:10 – Leadership Mistakes & Hard Business Lessons
33:05 – Marketing, Branding & Standing Out Locally
39:22 – Operations, Systems & Daily Accountability
45:40 – Scaling Challenges & Growing Without Chaos
52:18 – Industry Changes & Where Roofing Is Headed
58:30 – Personal Growth, Mindset & Work–Life Balance
01:05:12 – Advice for New Contractors
01:11:20 – Final Thoughts, Takeaways & Closing Remarks
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Let's Connect:
Facebook: http://bit.ly/RoofInFB
Fb group: https://bit.ly/RI-private-FB-group
Instagram: http://bit.ly/RoofInIG
Twitter: http://bit.ly/RoofInTW
LinkedIn: https://bit.ly/RI-LinkedIn
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In this episode, Dmitry talks with Eric Oberembt, owner of D&M Roofing. 

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Podcast Sponsor: https://novatik.us/ (Text "metal" to 786-512-9248)
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
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Today's guest
Eric Oberembt:
https://www.linkedin.com/in/eric-oberembt-73968112/
D&M Roofing:
https://dandmroofing.com
Roofers in Recovery:
https://roofersinrecovery.org
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Insights
00:00 – Novatik
01:35 – Coming Up
02:12 – Cold Plunges, Saunas & Morning Routines
04:08 – A Roofing Legacy: Starting a Company With $50
06:56 – Growing Up in Roofing & Learning the Trade
09:56 – Transitioning From the Field to Leadership
13:46 – Marketing, Visibility & Owning Your Reputation
16:36 – Building a Culture of Trust Inside the Company
20:39 – Immigration, Labor Shortages & Work Visas
25:00 – The Biggest Business Mistake as an Owner
27:08 – Why No Business Truly Runs on Autopilot
30:00 – Overhyped Roofing Trends & Industry Myths
35:06 – AI, Private Equity & The Future of Roofing
39:36 – Scaling Locations Without Losing Control
54:16 – Loyalty, Family & Cutting Off Toxic Relationships
01:05:07 – Authenticity, Relationships & Leadership Style
01:11:02 – Leading Teams Across States & Final Takeaways
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Let's Connect:
Facebook: http://bit.ly/RoofInFB
Fb group: https://bit.ly/RI-private-FB-group
Instagram: http://bit.ly/RoofInIG
Twitter: http://bit.ly/RoofInTW
LinkedIn: https://bit.ly/RI-LinkedIn
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In this episode, Dmitry talks with Brent Tuggle, owner of Tuggle Roofing. 
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Book a Demo with JobNimbus: 
https://jobnimbus.me/4mQCNO2
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Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
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Today's guest:
Brent Tuggle: https://www.linkedin.com/in/brent-tuggle-ba6866173/
https://www.tuggleroofing.com/
https://www.facebook.com/TuggleRoofingllc/
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00:00 – Coming up
03:29 – Started Roofing at 14 with Zero Money
06:48 – Clean Site Secret: “Fake It Till You Make It – But Clean Up First”
10:15 – “You Can Be Big and Still Broke” – The Growth Trap
13:45 – “I Dress Up for My Guys – It’s All for Them”
18:20 – From “Bad Guy” to Life-Changing Thank Yous
22:15 – Faith Flip: “God Told Me – Do It for Them, Not for You”
28:10 – Insurance Chaos, Pricing Wars & Worker Problems
33:27 – “I’d Rather Lose Money Than Do a Sh*tty Job”
38:45 – Management Hell: How We Actually Run the Crews
45:20 – The Turning Point: “Let Go of Control – That’s When You Explode”
52:30 – “God Wants More for You Than You Want for Yourself”
59:40 – “Struggle Built My Character – Now I Help Others”
01:06:48 – Real Talk: Faith, Family & Roofing Life
01:13:45 – “No Way I Could Do This Without God”
01:21:15 – Insurance, Workers & Pricing in 2025 – Raw Truth
01:28:10 – “When You Realize It’s Bigger Than You…”
01:35:40 – Final Fire: “Make It Happen for Others – That’s the Cheat Code”
01:42:15 – Wrap-Up
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Let's Connect:
Facebook: http://bit.ly/RoofInFB
Fb group: https://bit.ly/RI-private-FB-group
Instagram: http://bit.ly/RoofInIG
Twitter: http://bit.ly/RoofInTW
LinkedIn: https://bit.ly/RI-LinkedIn
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In this episode, Dmitry talks to Joel Orchel, founder of The Chimney Scientists. 

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Insights: 
00:00 – Cold Open: "Carbon Monoxide in Your Basement – The Silent Killer from Chimneys"
00:54 – Branding Bombs: "Bright Yellow Trucks – Why We Stand Out in Philly"
01:07 – Services Breakdown: "Rebuilding Fireplaces, Chimneys & More – What We Really Do"
02:44 – Health Warning: "Your Chimney Could Be Poisoning Your Family – Here's How"
04:10 – Shocking Truth: "Most Homeowners Don't Realize Their Chimney Is Breaking Down"
05:20 – Backdraft Danger: "Small Leaks Turn into Carbon Monoxide Nightmares"
06:48 – Passion for Prevention: "We're Not Just Fixing – We're Saving Lives"
07:30 – Wrap-Up

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Today's guest:
https://www.linkedin.com/in/joeochal/
https://chimneyscientists.com/
https://www.instagram.com/chimneyscientists/

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Refresh your brand with Dmitry: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com

In this episode, Dmitry talks to Jason Reisman of Eustis Roofing. 

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Sponsor: https://novatik.us/
Get $1,000 OFF your first order — just mention Dmitry.
Text “Metal” to 786-512-9248 to get started!
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00:00 – Intro
01:14: - Coming up
02:44 – Roofing Company of the Year SOLD to Private Equity
03:29 – Why Jason Sold His $30M Empire: "I Hit Peak and Couldn't Grow Alone"
05:20 – The Unexpected PE Boost: "My Team Got 30% Raises Overnight"
07:45 – Brutal Truth: "If You're Not Performing, PE Fires You Fast"
10:15 – What Jason Fixed Before Selling: Books, Team, and Systems
13:45 – The CEO Identity Crisis: "Who Am I If I'm Not Climbing Roofs?"
17:30 – "I Still Install Roofs... To Keep Crew Respect"
21:15 – Instagram Trap: Flashy Posts Kill Installer Loyalty
25:40 – How to Earn Respect from Your Crew Post-Sale
28:10 – "Post Roof Details, Not Vacations – That's How You Build Quality"
31:50 – The Hard Lesson: Installers See Your Social Media Too (And Judge You)
33:27 – "Invite Crews to EVERY Event – Or Lose Your Team"
35:05 – Final Fire: "Installers Control Your Quality – Treat Them Like Gold"
36:48 – Dmitry & Jason Mic Drop: Make Installers Great Again
38:20 – Wrap-Up: Jason's Message to Every Roofing Owner

Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
Roofing Insights T-shirts - https://roofinginsightsstore.com/
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Today's guest
Jason Reisman:
https://www.linkedin.com/in/jason-reisman-72484b16a/
Eustis Roofing Company:
https://eustisroofing.com/
https://www.instagram.com/eustisroofingcompany/#
https://www.facebook.com/EustisRoofing
https://www.youtube.com/channel/UCRuMFZ4N4Sa5_sUuoxGtL9w
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In this episode, Dmitry talks to Entrepreneur Peter Roth. 

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Sponsor: https://thecatchall.com/
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Insights
00:00 – The Catch All
00:39 – Coming Up
01:14 – How Peter Roth entered the roofing call center world
05:02 – When Scalify Call Centers started working with roofers
09:30 – Understanding homeowner psychology on the first call
13:55 – The scripts and openers that actually convert
18:12 – Why most roofing companies fail at follow-up
22:48 – Building a call center team that works
27:30 – Handling storm leads vs. retail roofing calls
32:44 – How to fix bad lead quality and wasted marketing dollars
36:58 – Training callers to sound confident and not robotic
41:15 – Insurance claims, touchpoints, and setting proper expectations
46:40 – The systems Scalify uses to scale roofing call centers
52:18 – Advice from Peter Roth to roofing owners trying to grow
58:40 – The future of call centers in the roofing industry

Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881

Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com

Best Deals on Underlayment: https://BemDirect.com
Roofing Insights T-shirts - https://roofinginsightsstore.com/
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Today's Guest
Peter Roth:
https://www.linkedin.com/in/realpeterroth/
Scalify Call Centers:
https://www.scalifyco.com/
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