Do you help us get more links back to our site? How?

How are you identifying keyword phrases to target?

Are we looking at what competitors are ranking for as part of our keyword strategy?

What is your take on content, what is the role of content in SEO?  Who writes it, what’s the rhythm?

What percentage of your work is ‘technical SEO’ and audits?

For ‘on page SEO’ are we expected to do some of that work, or do you handle it?

What are the Key Performance Indicators that will help us decide if we’re pacing successfully 6 months and one year in?

1. How and why to you hire for aptitude and attitude, not just for had skills
2. The "Padded Plow"
3. How do we create an environment that’s naturally motivating
4. Why we emphasize asking for a result not giving the process
5. Why we encourage new teammates to add their own processes and tweak processes
6. Why it's so important to celebrate wins often
7. Do Millennials + Gen Z need more encouragement?
8. How people react differently when you treat them like adults

1. Google Local Services
2. Hardcore SEO (better content, high authority links, - constant improving your website)
3. Expanded Broad Match Google Ads
4. Boots on the ground local marketing (Truck wraps, signs, events, social, video)
5. Referral systems + Partnerships

1. Scam calls “Google my business needs to be fixed”
2. HomeAdvisor
3. Yelp, Houzz, Angies List high pressure upsells 
4. Fake SEO or super cheap companies 
5. Guaranteed Leads Companies

When I was just starting out - I walked around Uptown Minneapolis with flyers I designed, I traded services for a spot in a local magazine, I asked on my personal facebook “who needs a website?” I did free work for local non-profit organizations. Be SCRAPPY. Combine... be creative, and don’t just take expert advice, think critically. Local marketing is more of a combination lock than a key lock or a door you can brute force open. 

Posts on Google My Business
Truck Wraps
Yard Signs
Event Marketing - attending festivals, contents, seasonal events, creating events, and sponsoring events.
Referral Systems (calendar reminders to yourself, documented 10% agreements with ‘competitors’, rewarding adjacent providers, BNI and similar) 
Facebook + Instagram - regular posting + talking head videos  (are you their local expert?), tagging referral partners. Don’t underestimate asking for business on your personal social pages.
Testimonial Videos 
A Brand Video… storytelling 1-2 minutes
REVIEWS on Facebook and Google My Business
Linkedin - being the local expert and engaging people. 
Linkedin - reaching out to ideal prospects and providing value.
A big-ass sign on the front of your building
Radio spots
Billboard
Cold calling
Letter campaign or direct mail 
Speaking at organizations, and events.
P.R. / Doing something newsworthy / connecting with local media production teams and personalities. 
Utilizing Influencers
Flyers, business cards, spread it to the people that would be your customers. Where do they hang out, who owns their attention?

 (Influencers + Events + Social Media + Referral Systems = Magic?)

In one minute Tell me about Hover, and how you started with the company

• HOVER transforms smartphone photos of any property into an accurate, interactive 3D model
• Contractors and insurance carriers use us to drive efficiencies, reduce costs, and min closing and/or cycle times 

What are the things that should matter most to roofers regarding estimation?

• Need to think about it from two different perspectives: Sales and Production
• Accuracy
  • Accurate quoting by sales reps at all experience levels
  • On the production side, making sure measurements are accurate to reduce material costs and preserve profit margins
• Errors: eliminating human error & mistakes that come from paper-based systems or point solutions that are disconnected and don’t talk to each other
• Options: think about providing options (i.e. good, better, best) when you are providing your proposal. People like options. And please call out *most popular” where appropriate. Make it easy for people to make a decision. 

What have you seen are the benefits to Onsite vs. Aerial estimation tools?

• In general, proximity to the building -  big impact on the level of accuracy. 
• The fidelity of your captures - accuracy to 1” vs. rounding up to the nearest foot
• Detailed wall measurements - becomes challenging from high altitudes
• Soffit depth. 
  • Something important when you are buying ice and water barrier.  
  • Impossible to do with aerial measurements
• HOVER engaged Haag Engineering to conduct an independent study to determine the accuracy of roof measurements obtained using the HOVER mobile app along with two aerial providers.

 |    HOVER |    AERIAL | Improvement
Variance from Haag measurements |    2.6% |    3.4% |    23%
Failure rate |    0% |    8% |    800%
% roofs that required additional measurements to complete |    0% |    6% |    600%

What are the benefits of Aerial like Eagleview?

• Eagleview is one vendor who provides this capability, but there are others
  • Skymeasure (CoreLogic), Nearmap
• Order ahead (~2 days)
• Roof only measurements & pitch (for their walls, you often get walls light)
• Measurements only (limited 3D model capabilities in the mobile app, and non-existent on their web app)

What other tools should people check out?

• Tech stack ecosystem: CRM, video conferencing, appointment scheduling and integrations 
• CRM: Job Nimbus, Acculynx
• Video: Zoom, Skype
• Appt Scheduling: Calendly
• Integration: Zapier

How to get the most out of Hover / little known tips?

• Reach out to us. 
• Our approach is extremely consultative
• We enabled hundred of contractors to move to a completely digital and remote engagement model during Covid-19
• And use the 3D model to drive incredible customer experiences. This is an amazing opportunity for contractors to help homeowners understand their estimates and see their new roof, siding, and windows with real products on their homes.

We talked about whether contractors should be on Linkedin, what kind of content to publish, and getting more engagement there. 

The Linkedin in Algorithm is favorable for folks that want to post about their business – vs. Facebook. Consider joining and checking out what kinds of audiences you can connect with on there. 5% or less of people post – so visibility is a lot easier! We share some tips for getting higher in the Linkedin Algorithm, and connecting with folks. 

What’s changed in your world right now? How’s everything going? 

What are your favorite things to do in a sales call to help move the process along and get trust?

From your perspective what are your favorite digital tools for selling well?

How does mindset play a role in your ability to be affective?

What do you think will change as we enter the second half of 2020 and into 2021?

How do you keep your people and your team motivated when there’s setbacks?