Have you ever thought about how a family business can shape your identity and future?

This episode explores the power of legacy, cultural pride, and entrepreneurship. It celebrates honoring where you come from while carving your own path forward, showing that success isn't just about business—it's about connection, community, and staying rooted in your values.

Alex De La Torre is a serial entrepreneur and proud first-generation Mexican American. He is the owner of Aliberto’s, a family-run restaurant chain in Phoenix, Arizona. He is also involved in several real estate ventures and is about to start a used car dealership.

Tune in to Episode 229 of Amiga, Handle Your Shit, as Jackie speaks with Alejandro “Alex” De La Torre, owner of the popular Phoenix restaurant chain, Aliberto’s. Alex shares how his parents' journey and sacrifices inspired him to carry their vision forward, and how he's helping that vision evolve for a new generation. From his hands-on approach to running the restaurant to his pride in representing his family and heritage, Alex’s story is a heartfelt reminder of what it means to lead with heart and intention.

Key Takeaways:

✨ A family business can inspire lifelong purpose

✨ Cultural roots are a powerful source of motivation

✨ Staying humble builds strong community connections

✨ Leadership is about showing up with heart

✨ Success grows from sacrifice and vision

✨ Growth means honoring tradition while innovating forward

Connect with Alex De La Torre:

• Aliberto’s
• Big Pine Cabins
• Streets on Main

Let's Connect!

• Website
• Facebook
• Instagram
• LinkedIn
• Jackie Tapia Arbonne website
• Buy The Amiga Way's Book

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