Ski season is upon us. It’s been several months since we’ve talked about ski vacations, but with ski areas and resorts now opening around the country, this week we’re talking to two experts: Molly Mahar, the president of Ski Vermont, and Dan Sherman, the chief marketing officer of Ski.com, about the upcoming season. With Robert Silk, our ski reporter, we examine the demand for this year’s slopes for and skiers and riders, Epic- and Ikon-pass sales, new mountain technology and, finally – what does make skiing and snowboarding so great?

This episode was recorded Wednesday, Dec. 1 and has been edited for length and clarity.

In the discussion, we reference a previous episode: A recording earlier this year with Rusty Gregory, the CEO of Alterra, and Natalie Ooi, a professor at Colorado State University, about how the pandemic had changed skier and rider behavior and how ski resorts had adapted to the new reality. Check that out here: https://www.travelweekly.com/Podcasts/Folo/ski-industry-survives-thrives

Episode sponsor:

This episode of the Folo by Travel Weekly is sponsored by Princess Cruises.

Related reading:

Club Med returns to North American slopes with Quebec resort: https://www.travelweekly.com/Travel-News/Hotel-News/Club-Med-back-to-North-American-slopes-with-Quebec-resort

Season-pass and hotel demand indicate top year for ski slopes: https://www.travelweekly.com/North-America-Travel/Season-pass-and-hotel-demand-indicate-top-year-for-ski-slopes

Vail resorts will forecast wait times for ski lifts in app: https://www.travelweekly.com/Travel-News/Hotel-News/Vail-Resorts-innovation-forecasts-wait-times-for-ski-lifts

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