The Penguin Podcast

Rory Sutherland with Katy Brand

09.25.2019 - By Penguin Books UKPlay

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Rory Sutherland, the charismatic Vice Chairman of advertising agency Ogilvy, tells Katy how thinking counterintuitively can lead to success. Using examples from his Ted Talks (viewed 6.5 million times), his new book ‘Alchemy’ and the objects he brought in - he explains how ‘psycho-logic’ sells #PenguinPodcast Hosted on Acast. See acast.com/privacy for more information.

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