This week, Rob and Peter weigh in on the Pepsico DTC launches of Snacks.com and PantryShop.com. Genius or folly? Plus, how much did those URLs cost?!?

Roundtable: Snacking on DTC

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

Business

Marketing

Careers

Management

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG &amp; beyond, visit us at www.digitalshelfinstitute.org

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Roundtable: Snacking on DTC

Roundtable: Snacking on DTC

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