The game of Rugby is having a moment on the global stage. It’s attracting investment and growing its fan base and audiences. The Six Nations competition has just finished, with France triumphing over Scotland and the Women’s World Cup is on the horizon. With dedicated fans and upmarket advertisers, the media rights are garnering significant interest. An old saying contrasted soccer (football to most of the world) with rugby by saying that football was a gentleman’s game played by hooligans, while rugby was a hooligan’s game played by gentlemen. And today, both the women’s and men’s games are gaining prominence. Unlike soccer (football), the world governing body for rugby spans both leagues and has strong female representation on its board.

With high value advertisers driving revenue and both country competitions and national leagues creating a rich game schedule, media valuations are continuing to grow. From its origins as an amateur league, it’s become much more. There’s a nascent shift from free-to-air broadcast to paid media and streaming. It’s quite a scrum!

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Credits:

• Host/Author: Eric Hanselman
• Guests: Richard Berndes
• Producer/Editor: Adam Kovalsky
• Published With Assistance From: Sophie Carr, Feranmi Adeoshun, Kyra Smith