Wealth Wisdom Financial Podcast

Running a Business? SAVE For College TOO!


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What happens when your child's college fund becomes a business opportunity fund, or neither?

Most business owners feel trapped by a painful dilemma: save for their kids' education in accounts they can't touch, or keep capital available for business opportunities. But what if this choice is based on outdated assumptions about how education and entrepreneurship actually work?

In this episode, we explore why traditional college savings can backfire for business families, and reveal a flexible strategy that prepares your children for success whether they choose Harvard, trade school, entrepreneurship, or paths not yet invented.

Key Quote: "I was saving for the future I thought my kids should have, instead of preparing them for the future they might actually want."

What You'll Discover:

  • Why 529 plans can trap business owners when opportunities arise (and what happened to the agency owner who missed a $200K acquisition)
  • The hidden FAFSA impact most business owners don't know about their college savings
  • How the SECURE 2.0 Act creates new options for unused 529 funds (plus the gotchas to watch for)
  • A real strategy that funded both college tuition AND business growth during COVID
  • Why teaching kids about money might be more valuable than giving them money

Perfect for: Business owners torn between funding their children's future and maintaining capital flexibility for business growth, plus parents questioning whether traditional college savings fit their entrepreneurial family's reality.

Listen now to discover how education funding for business families should actually work in an unpredictable world.

Ready to evaluate your education funding strategy? Check out this week's Wealthy Wednesday for the Business Owner's College Funding Flexibility Guide mentioned in the episode.

Interested in our Freedom Retreat? Text Freedom to 513-447-6501 to start the application process.

00:00 Introduction: The College Savings Dilemma

00:50 Welcome to Wealth Wisdom Financial Podcast

01:41 The Challenge of College Savings for Business Owners

01:56 Carlos' Story: A Business Owner's Dilemma

05:17 The Changing Landscape of Higher Education

06:14 Sarah's Story: Missed Opportunities

08:16 Introducing the Bank on Yourself Strategy

08:24 Marcus' Story: Flexibility in Education Funding

09:26 The Benefits of a Flexible Financial Strategy

10:31 Common Objections and Recent Law Changes

16:35 Elena's Story: Adapting to Uncertain Times

19:57 Conclusion: A New Approach to Education Funding

23:17 Special Announcement: Freedom Retreat for Business Owners

Watch on YouTube here: https://youtu.be/AS6VJqZIsEI

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Wealth Wisdom Financial PodcastBy Brandon Neely and Amanda Neely, CFP®

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