While what goes into the curation of every TikTok user's For You page remains a mystery, one thing has become clear—content from University of Alabama students vying for a spot at the school's sororities has dominated the app over the last week. This trend, dubbed "RushTok" by TikTok netizens, started when sorority hopefuls began making videos of themselves and what they were wearing for "Bama Rush," University of Alabama's Greek recruitment week.