The Storytelling Framework

A Character
Has a problem
And meets a guide
Who gives them a plan
And calls them to Action
That helps them avoid failure
And end in a success

Secret Sauce
Three fundamentals components to your proven internet marketing program

1 - A Clear Message - When you tell a story, you connect with customers on an emotional level.
2 - A Strategic Website - Your website should be a conversion machine that display on any screen size.
3 - A Big Audience - Execute a proven internet marketing program to grow a loyal customer base online

Watch the video and find out more!

9AM What's Happening In Las Vegas?😀

City Of Las Vegas Nevada
Established: 1905
Population: 640,200
Businesses: 19,821

Resident Profile:
Average Income: $50.9k
Workforce: 310,698
Average Age: 35.9
Public School Graduation Rate: 71.4%

Sunny Days Per Year 294
Increase in Bachelor's Degree Holders: 97%

Least Congested Region For Traffic: #4
Safest City in the United Stated: #16

Access to Market,Labor and Consumers
Greater Vegas is strategically located along interstate 15 and is within a five-hour drive of 9 percent of the nations population.

It is within a two-hour flight of 25 percent of the nation's population. In fact, the region is less than one day's drive from 60 million consumers and five major United States ports servicing the Pacific Rim

Today, we have returning guest, Marc Conn of community access lending they are a mortgage lending company located in Las Vegas. Join us as we talk about what's happening in the mortgage market!

What is the difference between a wholesale broker and normal mortgage company?

3 Types of Lender:

1. Retail Lender - The ones who has a mortgage rates on the board.
It is also a lender who lends money to individuals or retail customers. Banks, Credit Unions, savings and loan institutions and mortgage bankers are popular examples or retail lenders.

2. Mortgage Banker - Has warehouse lines, they fund along themselves and immediately sell it to one of the investors. Mortgage Bankers are lenders that are large enough to originate loans and create pools of loans

3. Wholesale Broker - often possesses specialized expertise in a particular line of coverage or in a line of coverage that is unusual and/or hav greater access to or influence with certain insurance markets, which is especially valuable when dealing with a difficult-to-place risk

What is Non-occupant Borrower?
A non-occupant borrowers is anyone, such as a parent, who is willing and financially able to be a borrower on the mortgage, but who will not live in the home.

Sample scenario: A lounge couple is buying their first home, and his parent would like to help. She They are willing and able to be a borrower on the mortgage loan, but they will not live in the home. Because borrower's parent will be an actual borrower on the mortgage loan, their income and liabilities are considered from a qualifying perspective and will be included in the combined debt-to-income (DTI) ratio

If you want to get in touch with Marc Conn you may reach him at 702-929-8220

Watch the video and find out more!

We featured Tom Ferry's Video on how to generate tons of leads with short-form videos with Scott Betley, a mortgage banker from Maryland, Zachary Foust, Realtor from Delaware and Glennda Baker a realtor from Atlanta.

TikTok is short-form video platform, so your content will need to be quick and snappy to make an impact. You can use this platform to establish yourself as an expert in your field. Offer tips, advice and experiences. It could even be a way to market your business, gain leads, and close sales if you have the right strategy

Join us as we talk about effective strategies to improve your content creation game!

Watch the video and find out more!

We replayed a video we did last Saturday with Marketing Max and Erin Pierson-Mills as she shares some tips, advices and experiences through out her real estate career

e have our guest today, Erin Pierson-Mills of eXp realty. She sold over 37 homes last year and she made an "Icon" by eXp realty on her third year as a real estate agent. What "Icon" status basically means?It was only given for few realtors by exp realty where a realtor has sold a number of homes in a certain amount of time.

What are the things that contributed to Erin's Success as a real estate agent? Social Media! When the COVID-19 pandemic significantly affected the U.S. social media is the tool to connect to other people without restrictions and become an essential element in the time of social distancing.

One of her secret sauces is she let her clients fill out an information form where it will ask them some necessary things such as client's birthday,anniversary,favorite color, favorite beverages etc. it will immediately registered under her calendar so it pops-up 3 days before the life-event so she can send them a gift.

If you want to get in touch with Erin Pierson-Mills you may reach her at 702-265-5756

Watch the video and find out more!

Las Vegas builders buys shattered golf course, plans 1,600 homes.
A Las Vegas homebuilder has taken ownership of a now-shuttered golf course with plans to build more than 1,600 homes.

Touchstone Living closed its $33.7 million purchase or Royal Links Golf Club on Dec.23 property records show

Branding Mistakes:
- Fail to focus on the aspects of the offer that will help people strive and survive
- Making the consumer burn too many brain calories to understand the offer.

Story to the rescue - the story is a sense making device. Identify necessary ambition,define challenges, provide the plan to overcome the challenges.

The object is to make people see us, hear us and understand exactly why they simply want to engage with us.

Make people pay attention! It's a formula. Story formulas reveal a well-worn path in the human brain. These things really are formulaic. They are predictable. Story tellers have figured out how to keep an audience engaged.

The NEWS = These formulas work for growing your business as they do for entertaining an audience.

We are going to learn the formulas for clean communication
The components of clarity.
How to eliminate the noise that is an insidious enemy.
What Stop saying
Again - Clarity - Who does, Who does not, What will, What will not.

IF YOU CONFUSE - YOU WILL LOSE

People make decisions to sell or buy based on what - not based on what we say but on what they hear.
Many times it is what we don't say that evokes their interest.
When you clarify your message makes communicating easier.
The previously mentioned formula is a serious formula
The formula need to organize our thinking, reduce marketing efforts, obliterate confusion, terrify the competition and finally get our business growing

Story in a nutshell

A Character: Wants something
He encounters a problem
A GUIDE steps into help
The Guide has a PLAN.
That calls them into action
That Action helps them avoid failure and ends in SUCCESS

We will examine the framework of the 7 elements of the narrative communication system. You will learn how not to confuse customers by sticking to the formula

Does your marketing pass the grunt test?
1. What is the offer?
2. How will it make my life better?
3. What do I need to do to buy it?

Watch the video and find out more!

Let's take a look at Glennda Baker's TikTok videos on how effective and interesting her story telling is! Telling a story is a much more effective way of engaging people and getting your message across than broadcasting statements or facts and figures to your target audience.

Story telling brings life to your ideas, brand purpose and personalities

Branding Mistakes:
- Fail to focus on the aspects of the offer that will help people strive and survive
- Making the consumer burn too many brain calories to understand the offer.

Story to the rescue - the story is a sense making device. Identify necessary ambition,define challenges, provide the plan to overcome the challenges.

The object is to make people see us, hear us and understand exactly why they simply want to engage with us.

Make people pay attention! It's a formula. Story formulas reveal a well-worn path in the human brain. These things really are formulaic. They are predictable. Story tellers have figured out how to keep an audience engaged.

Join us as we talk about effective tips on how to elevate your story telling on your videos.

Watch the video and find out more!

We featured some noteworthy lines on the book Building a Story brand by Donald Miller that relates to real estate branding. Building a recognizable brand that your clients can connect is one of the most important things you can for your business.

A great brand helps consumers stand out from the competition and can help increase sales.

Join us as we discuss effective and efficient tips on branding!

Watch the video and find out more!

Las Vegas News:
Former Las Vegas Mayor Oscar Goodman laughs as he is roasted at Oscar's Steakhouse, on the 10th anniversary of the restaurants opening at the plaza on Thursday, January 13,2022.

Can Raiders slow Joe Burrow, Ja'Marr Cause again?
The Raiders no Nov. 21 kept both at bay: Joe Burrow assed for a season-low 128 yards and Ja'Marr Chase had three reception for 39 yards, though they connected on a late touchdown.

We have our guest today, Erin Pierson-Mills of eXp realty. She sold over 37 homes last year and she made an "Icon" by eXp realty on her third year as a real estate agent. What "Icon" status basically means?It was only given for few realtors by exp realty where a realtor has sold a number of homes in a certain amount of time.

What are the things that contributed to Erin's Success as a real estate agent? Social Media! When the COVID-19 pandemic significantly affected the U.S. social media is the tool to connect to other people without restrictions and become an essential element in the time of social distancing.

One of her secret sauces is she let her clients fill out an information form where it will ask them some necessary things such as client's birthday,anniversary,favorite color, favorite beverages etc. it will immediately registered under her calendar so it pops-up 3 days before the life-event so she can send them a gift.

Join us as she shares some advices and the challenges she experienced during her journey!

If you want to get in touch with Erin Pierson-Mills you may reach her at 702-265-5756

Watch the video and find out more!

We featured another part of the video that we watched yesterday where they shared a lot of good informations for instagram, the broke agent and how he tells you what to post in a different way.

Content creation plays a vital role in achieving business and social media goals such as brand identity, engagements and lead generation. Effective content will help you to build long term relationships with your audience and leading to an increase in revenue for your business.

Maximizing social media improves your brand visibility and drives more traffic to your business pages.

Join us as they share their tips and experiences building their content creation game!

Watch the video and find out more!

Las Vegas Market Update.🏡 Tips From BrokerAgent!👍

We featured a video from Tom Ferry's podcast with Jason Pantana,Courtney Garcia and Eric Simon. Eric is a realtor in Los Angeles, California. He shares his social media strategies that can boost your engagements.

He started "The Broke Agent" instagram account years ago and earned more than 330,000 followers with his creative jabs on struggles and realities of working in the real estate industry.

Join as they share their tips and experiences building their social media presence.

Watch the video and find out more!