We featured Tom Ferry's podcast experience featuring Mary Jett, president of coaching services int. and Gantry Wilson, realtor in Huntington Beach, CA.

Gantry was the first person to join Tom Ferry coaching when it started years ago. He's been through all the ups and downs in this industry. He discusses both sides of that equation openly and honestly. He shared tons of great advice for agents ay any stage of their career.

If you want some great tips for your business and you want to see the relationships that can be formed through coaching - don't miss out this video!

Joins us for another video that where everyone can relate to Gantry's Journey and learn from his success!

Watch the video and find out more!

We featured a video from YouTube talking about market crash from Jerome Powell. He announced that the fed will:

1. Double the speed of QE Taper ending it in March 2022 and
2. Indicated that interest rates hikes are likely in 2022.

The combination of these factors will put heavy upward pressure on mortgage rates, making borrowing more expensive for home buyers and real estate investors.

$400,000 Loan at 3% is $1,684
$400,000 Loan at 4% is $1908
The difference is $224 per month and $2,688 per year.

Watch the video and find out more!

1. Showcase your marketing power
Your listing presentation should first and foremost showcase how you and your brokerage will elevate the property's availability. Illustrate how you and your team will effectively market he home, and give examples when possible.

We are fortunate to have the power of television and media illustrated throughout our listing presentation, and we detail how our successful television program and our brokerage elevated brand bring unmatched attention to our clients and their listings.

2. Remember, presentation is everything
How you present the listing to the clients is paramount. Tailor it too the client's personal preferences so that it resonates best with them.

3. Showcase your expertise
Throughout the presentation

4. Develop Creative Marketing Ideas
Even through you might not have the listing yet, don't wait until the contract is signed to highlight our creativity. Develop dynamic and innovative ideas for how you would market the property and include those in your presentation.

5. Include examples of past marketing
Don't forget to include examples of past marketing pieces and mailers that have performed well. You can either display these digitally in the presentation or provide clients with hard copies.

6. Highlight your accolades
Did you win an award within your brokerage? Break a few records? Include these milestones and accolades in your presentation to help you stand out your competitors.

7. Give your expertise
Include a detailed analysis of the comps in your sellers area so that they can understand why reached the suggested listing price for their home.

8. Brokerage information
Incorporate information on your brokerage, in addition to any national or international organizations your brokerage is a affiliated wit because it helps clients understand more about your brand and its marketing.

9. Upgrade materials
IF you're trying to land a higher priced listing, consider shelling out a little more cash on presentation materials.

10. Be Yourself
Above all, the best thing to bring a listing presentation is your authentic self. Be confident and utilize your knowledge and expertise to win the client over and land the listing.

Maximize early exposure through your social media
- Facebook
- Instagram
- LinkedIn
- TikTok

Watch the video and find out more!

Buyer Transaction Checklist

Prepare offer
Buyer signs agency disclosure and purchasing agreement\
Open Escrow
Inspect Property
Order Appraisal
Email home insurance contact info to buyer to obtain quote and setup with Escrow
Confirm Closing Date
Disclosures completed
Perform final Walk through
Final loan documents signed - noted and trust deed for loan
Close Escrow

Top Tips for unexpected extras
For Buyers:

For a home inspection, bring donuts for the morning or pizza for lunch because people get hungry,
After inspection and repairs are agreed to, give buyers some moving boxes and tape
When the house closes gift wrap front door.
Bring a home made dinner to buyers on move-in day.

For Sellers:
On moving day, bring some pizza
If the sellers have young kids, give them "The Berenstain Bears Moving Day
For Sellers moving out the area, bring them a travel kit with their favorite snacks, drinks and pet treats
When the house closes, put a ribbon on the door

Seller Transaction Checklist
Listing agreement and agency disclosure signed
Request documents from seller
Create new listing MLS and upload photos
Order Inspections
Vet any offers received and present to seller
Email Fully executed agreement to transaction coordinator
Confirm earnest money has been deposited
Ensure all documents are signed
Close of escrow and deed recorded
Congratulate seller and bring closing gift.

Essentials of a successful Listing presentation
1. Preparation
2. The Listing Appointment
3. Before you leave, Ask for the listing

Watch the video and find out more!

Learn how to create landing pages or use the ones already created! Plus post them on Facebook and boost for engagements

What is a landing page? It is a page where visitor's land on when they engage with an ad or offer.It's main purpose is to drive action by offering something of value in exchange for lead information.

Lets check out some New metrics on listing landing pages to boost engagements and much more!

Join us as we talk about new optimizations on Facebook that can help you get more engagements!

Watch the video and find out more!

We featured the part 3 of Mari Smith's livestream webinar "Facebook 2022: What Marketers need to know"

Facebook ads best practices

- Creative a cohesive strategy
- Integrates multiple channels + email
- Test,Test,Test
- Use posting testing feature in creator studio
- Find your unicorn posts & promote those
- Use on-platform FB ad adjectives:
- Messages - Messenger, whatsapp, IG direct
- Lead Ads - forms, calls, chats
- Facebook likely to add more targeting options that leverage activity on Facebook

"ADPOCALYPSE"

The cookie is Crumbling
- Tacking pixels less effective
- Advertisers do rely less on third party data
- New Facebook attribution system coming...
- Facebook will continue to develop its own tools to combat the crumbling cookie

Counter-Cookie
- Use First Party Data
-e.g your own email list
- Lead magnets, quizzes,surveys, contest, etc.
- Collected directly from the source/your audience, so you know its accurate and relevant to
your business
-

SMB Small budgets
- How can small businesses that done have BIG BUDGETS reach their audiences on Facebook and instagram.
- Do all that you can ORGANIC!
- With ads, use small incremental budgets and test,test,test!!

2 Sets of metrics
- Proxy of metrics
- These are precursors auto your business metrics
- fans/followers, reach, impressions
- Engagement: video views, reactions, comments, share, clicks, saves
- Business Metrics
- These 3 metrics should

MER VS, ROAS
- Media efficiency Ratio
- Total revenue / Total Paid media spend
- e.g $10,000 in sales and ad cost is $1,000 MER = 10
- Marketing Efficiency Ratio
- Total Revenue / Total Marketing Spend on All channels

Chatbots

Native Vs. Third Party Chatbots
- Messenger + Instagram
- Instant Reply
- FAQS
- Keywords in comments with #hashtags
- Custom keywords in DMs
- & more
- Chat Plugin
- Manychat, mobile monkey, chat fuel
- More sophisticated campaigns

Key Take Aways
1. Organic is not dead
- increase your organic reach with VIDEO
- Native, Live, Stories % Reels
2. Metaverse is coming but stay focused on the FUNDAMENTALS of your business and marketing
3. Double down your groups
4. Configure your native chatbot
5. Focus on your own first party data
6. Measures the right METRICS? (2 buckets)

"Content is king but engagement is Queen and she rules the house" -Mari Smith

Watch the video and find out more!

We are featuring the part 2 of Mari Smith's livestream webinar "Facebook 2022: What Marketers need to know"

Scheduling Content
- Creator Studio?
- Business Suite
- 3rd Party App

NOPE!

Creators
- $1Bn investment to entice content creators
- Reels play bonus program
$530 for 200k new plays
$35k for 50m new plays
- Stars
New: buy in store

What is exactly is the METAVERSE?
Meta's Plans
- Meta plans to spend $10 billion
to develop a virtual-reality
- Immersive
- Sense of presence
- Building community = key part

Updates to groups
- subgroups (free)
- subscription-based paid sub groups
- shops for selling merchandise
- Community fundraisers
- community chats
- live audio rooms
- tons of admin features 'admin assist'
- PLUS download members
- questions is coming!

FB and IG Shops
- Live commerce
- FB & IG Live selling
- teens taking over purchasing for families
- 60% of web purchases are now impulse buys
- shops coming to groups
- Sell merchandise
- Sell digital products

Facebook Ads Best Practices
- Create a cohesive Strategy
Integrates multiple channels + email
test,test,test
- Use posting testing feature in creator studio

Watch the video and find out more!

We featured Mari Smith's live stream entitled "Facebook 2022: What Marketers Need To Know"

Who is Mari Smith? She's a premier Facebook marketing expert also known as "Queen of Facebook", social media thought leader, Seasoned live webcast Host and brand ambassador to several top companies.

Topics covered:

- Meta's top priorities
1.Facebook, instagram
2.where marketers should focus
3.is the meta verse relevant to you right now?

- Organic Reach tips
- Best performing content formats
- FB and IG Reels
- Facebook Groups Updates
- Facebook ADS best practices
- And much more!

Organic Reach Tips:
1. Post more video content
2. Use Facebook LIVE regularly, if you can.
3. Favor image post with a link
4. Add hashtags to all posts
5. Mix up the frequency, try posting less often
6. Strive to have 1-3 active stories in any given 24 hour period

Image Posts
- Post images with link and CTA
- Above the fold ('See more button')

Video:
- FB watch platform
Native Video
Premieres
- FB and IG Live
- IG and FB reels
- IG and FB stories
- IG Video (IGTV)

Facebook Live:
- Try 1x/week
- 10-45 Minutes
- Schedule with the new Facebook live event

Reels:
- Big emphasis for Creators
Compete with TikTok
- Reels on instagram outperform all other content formats
Crosspost from IG to FB
- Short form Video
60 seconds

Stories
- Top of feed, top of mind
- Create in IG and crosspost to FB
- Aim to have 1-3 active in any given 24 hr period
- IG is testing 60 second stories

Colored Background
- Question
- Quote

Link posts
- Typically get the lowest reach and engagement
- Top 20 domain account for about 2% of all news feed content views
Youtube is no. 1
Used to get very low reach

Live and Audio Rooms
- Profiles, groups, pages
- Coming to more users
- Create a post + replay
- Can schedule in advance

Events
- Free
- POE - Paid online event
- Classes
with rooms (>25 people)
Group Chat

Podcasts
- if you have a podcast, definitely add it your Facebook page!

Best performing content types
- Facebook live video
- Image
- Native Video
- Link
- Status

Watch the video and find out more!

Whats happening in Las Vegas Real Estate Market? Check out some of the recent statistics we shared in the Las Vegas real estate market!

According to Dr. Yun, Why interest rates are going to edge up? because the government is not going to buy many mortgage backed securities. so when that happens, the rates rise.A lot of people that were in forbearance are coming out of it and they need to sell their homes.

Start farming the non-occupied homes because those people just might to buy another house given that you are telling them that this might be the right time to buy another investment home

We also made a review on last weekend's show with Marketing Max and Steve Wolfe talking about some
Recent news on California.

Join us we talk about relevant informations in the real estate market today!

Watch the video and find out more!

We have a special returning guest, Steve Wolfe of Re/Max estate Properties from California, He's going to share some latest real estate market and business news in California.

In Redondo beach, for the first 18 days of December they had 82 pending and 19 available. It's really tough in California, As of now, the media price in LA county is about 765.

If there's no inventory right now,how do you control inventory? Steve stated that he re instituted all his farming areas and moving forward, he started to realize in the last 18 months a lot of agents have given up on prospects.

Coalition seeks tax on property sales over $5 million to fund LA's homeless housing
The coalition will begin collecting signatures in January and hopes to get about 65,000 signatures by April to qualify for the November 2022 general election.

Get in touch with Steve at 310-372-5777

Join us as we talk about some recent updates and intricacies of working and living in California!

Watch the video and find out more!