Belvedere Vodka President & CEO Rodney Williams talks with The Luxury Item's Scott Kerr about how the pandemic has impacted Belvedere's business, emerging drinking culture trends, shifting customer attitudes & behaviors, and the recent launch of Belvedere's "Made With Nature" sustainability platform. Williams also discusses the home mixologist movement, how the Belvedere positions itself in a crowded vodka market, its collaboration with Janelle Monáe, and the company's commitment to diversity and inclusion. Plus: Mr. Williams settles the score on which country really invented vodka.

Featuring:

Rodney Williams, President & CEO of Belvedere Vodka

Host:

Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting

About Silvertone Consulting:

Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.

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