Want to improve your user experience, develop relationships with major brands, and significantly increase your ARPDAU? Odeeo has got you covered. Peggy Anne Salz chatted with Odeeo Co-Founder and CEO Amit Monheit at PGC London 2023 about how the company's audio ads delivered 5-15% incremental ARPDAU uplifts to studios Superfine (previously Gamejam Co) and TapNation. Amit says in-game audio advertising is ideal for mobile gaming, allowing players more control over their ad experience while increasing brand awareness. He thinks this ad category will be "huge within the next three or four years," so get on board now!

CHAPTER TIMESTAMPS

00:00 - Jingles for games?

03:52 - Increased ARPAU and brands' dedication to games

06:32 - Working with B2C and D2C brands in mobile games

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