“Targeting is becoming more and more of a problem,” says Piyush Mishra, Head of Growth Marketing At Product Madness, a top-grossing leader in social casino mobile games. The host of his podcast, In The Sandbox with Adam Smart, explains how consumer preference for privacy-centric practices pressures marketers to rethink targeting and embrace contextual clues. Alongside our hosts Peggy Anne Salz and Brian Baglow, Piyush reveals the techniques UA managers can rely on to understand their attribution data and build user data amidst these ongoing changes. Piyush also shares where marketers are failing when it comes to creatives and speculates on the future of UA with AI.

CHAPTER TIMESTAMPS

00:00 - Introducing Piyush and his journey into data

05:00 - Major changes for growth marketers and updates to the Privacy Sandbox

09:55 - The two types of UA managers

12:47 - How companies are responding to targeting changes

17:29 - How does creative build user trust?

20:26 - Tips and shortcuts for early-stage developers

24:40 - What is UA without AI?

30:07 - Piyush's current and all-time favourite games and what's next for his podcast

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